Smashhead Burgers – “Matrix” Inspired Reel

This project was created for a burger brand in Tallinn to promote a new location through a creative, story-driven social media video.

The concept was inspired by the iconic Matrix scene, reimagined in a playful and engaging way to fit the brand and highlight the product. The goal was to create entertaining content that captures attention while subtly promoting the burgers.

I was responsible for the full creative process — from developing the idea and adapting the concept to filming and editing the final reel.

The video was designed for Instagram Reels, focusing on strong visual storytelling, recognizable references, and engaging pacing.