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B2B/B2C digital marketing content creator and experienced copywriter in Singapore, focused on turning strategy into engaging content across email, web, social, and thought-leadership assets. Also an English teacher for adult learners and retirees, creating original lesson materials to support language acquisition and creative expression, with a strong background in content strategy, editing, and campaign execution.…B2B/B2C digital marketing content creator and experienced copywriter in Singapore, focused on turning strategy into engaging content across email, web, social, and thought-leadership assets. Also an English teacher for adult learners and retirees, creating original lesson materials to support language acquisition and creative expression, with a strong background in content strategy, editing, and campaign execution.

Arulananthan Balakrishnan

Content Creator, Copywriter, Content Strategist, +5

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B2B/B2C digital marketing content creator and experienced copywriter in Singapore, focused on turning strategy into engaging content across email, web, social, and thought-leadership assets. Also an English teacher for adult learners and retirees, creating original lesson materials to support language acquisition and creative expression, with a strong background in content strategy, editing, and campaign execution.…B2B/B2C digital marketing content creator and experienced copywriter in Singapore, focused on turning strategy into engaging content across email, web, social, and thought-leadership assets. Also an English teacher for adult learners and retirees, creating original lesson materials to support language acquisition and creative expression, with a strong background in content strategy, editing, and campaign execution.

Available to hire

B2B/B2C digital marketing content creator and experienced copywriter in Singapore, focused on turning strategy into engaging content across email, web, social, and thought-leadership assets.

Also an English teacher for adult learners and retirees, creating original lesson materials to support language acquisition and creative expression, with a strong background in content strategy, editing, and campaign execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Tamil

Fluent

Thai

Fluent

Work Experience

Freelance English Teacher at Amazing Learning Place, Singapore

March 1, 2023 - Present

Plans and delivers engaging English language lessons for adult learners and retirees. Develops and delivers original teaching materials to foster language acquisition and creative expression, and prepares/manages all required resources.

Digital Marketing Content Creator (B2B/B2C)

March 1, 2023 - Present

Digital marketing strategy and content creation for clients including Indeed, WorldPay, GFTN, and (Point Zero Forum). Creates and supports campaigns and content aligned to business goals; details of deliverables are not fully specified in the provided text.

English Teacher (Freelance) at Amazing Learning Place

March 1, 2023 - Present

Lesson planning and teaching; develop and deliver engaging English language lessons for adult learners and retirees. Create original teaching materials to foster language acquisition and creative expression, and prepare and manage all resources.

Digital Marketing Content Creator at Independent Freelancer

March 1, 2023 - Present

Digital marketing strategy and content creation for clients, including Indeed, World Pay, GFTN, and Point Zero Forum. Portfolio available.

Senior B2B Copywriter at McCorkell Agency, Singapore

August 1, 2022 - March 1, 2023

Plans, develops, and executes B2B copy for marketing assets including EDMs, website/landing pages, social media, and print brochure/strategy deck content. Produces blog articles, white papers, and trend reports; also plans and edits content strategy for omnichannel outreach, content mapping, and engagement strategy, including article/asset outlines.

Senior B2B Copywriter at McCorkell Agency

August 1, 2022 - March 31, 2023

Copywriting; Plan, develop and execute B2B copy for various marketing assets, including emails, website landing pages, social media and print brochures/strategy decks, blog articles, white papers and trend reports. Content strategy/editing; Plan content strategy for omnichannel outreach, content mapping, engagement strategy, and develop article/asset outlines.

Content Executive at 3M, Oliver Agency, Singapore

March 1, 2021 - August 1, 2022

Plans, creates, and executes data-driven B2B content for automated email campaigns, GDN ads, text ads, and web and social media campaigns (IG/FB/LinkedIn) across three markets in APAC. Builds detailed customer user flows and engagement strategies to increase conversion; creates automation build documents for campaign execution on Eloqua/Salesforce.

Content Executive at 3M, Oliver Agency

March 1, 2021 - August 31, 2022

Copywriting; Plan, create and execute data-driven B2B content for automated emails, GDN ads, text ads, and website and social media campaigns for 3 markets in APAC. Marketing strategies; Develop detailed customer use flow and engagement strategies to increase conversion, and develop automation build documents for campaign execution on Eloqua/Salesforce.

Digital Content Executive at Teak & Mahogany, Singapore

September 1, 2016 - October 1, 2020

Manages website and digital inventory, and supports social media and digital marketing content creation.