Available to hire
I am Arunima Sharma, a results-driven media and marketing professional with experience in campaign management, strategic media planning, and influencer marketing across APAC and global markets. I excel at performance tracking (Impressions, Reach, CPM, ROI), market research, and client relationship management to optimize ROI and drive business growth.
I specialize in managing multi-channel campaigns, content creation, and event coordination. I’ve led APAC market entries, built strong partnerships with media owners, agencies, and third-party providers, and delivered data-driven strategies that align with client objectives.
Experience Level
Expert
Intermediate
Work Experience
Media Strategist at APAC Moving Walls
July 1, 2023 - PresentSpearhead end-to-end multi-market APAC media planning and strategy for the company’s market entry. Oversee budgets, post-campaign reporting (impressions, reach, CPM, ROI), and performance optimization. Maintain partnerships with media owners, agencies, and third-party providers; coordinate cross-market execution and leverage ad-tech platforms to meet client objectives.
Strategy Intern at Coco PR Agency
April 1, 2023 - July 1, 2023Appointed to perform market research and competitor analysis as part of strategic consulting. Develop research decks to inform creative teams and guide campaigns. Engage niche audience profiles and conduct interviews to extract insights; manage project timelines; contribute to content including monthly Pop Trends magazines. Supported major clients such as HSBC, Gen.K Jewellery, Saudia Airlines, and Meltwater.
Strategy Intern at McCann Worldgroup
September 1, 2020 - March 31, 2023Strategy Intern involved in market research and competitor analysis as part of client campaigns. Developed research decks, engaged with niche audiences, and helped schedule project timelines. Contributed to content creation such as monthly Pop Trends magazines to inform internal teams.
Research Intern at Mahendra Mehta, Ex Citi Bank, Delhi
July 1, 2021 - October 31, 2021Market research on governance and politics for a book; conducted interviews and compiled data; created project timelines and deliverables.
News Reporting Intern at The Financial Express, Delhi
June 1, 2021 - August 31, 2021Assisted in daily news content; performed primary research, fact-checking, storyboard, and SEO for digital media. Published 160+ articles in four months and produced 100+ social media posts to drive engagement.
News Reporting Intern at SheThePeople.TV, Delhi
January 1, 2020 - December 31, 2020Assisted in writing and editing articles for a women-focused publication; conducted primary research, fact-checking, storytelling, and SEO for digital media.
Education
BA Journalism (Hons) at Lady Shri Ram College
January 1, 2019 - December 31, 2022Master of Social Sciences (Communication) at National University of Singapore
January 1, 2022 - December 31, 2023Qualifications
Industry Experience
Media & Entertainment, Financial Services, Travel & Hospitality, Professional Services, Retail
Experience Level
Expert
Intermediate
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