I help premium and ambitious brands create distinctive identities through luxury logo design and strategic visual storytelling. My work focuses on elegant, timeless aesthetics that communicate value, trust, and exclusivity. With a strong artistic background and a business-oriented mindset, I design brands that not only look beautiful but also position companies to attract higher-value clients and stronger market presence.

Asal Mirzaei

I help premium and ambitious brands create distinctive identities through luxury logo design and strategic visual storytelling. My work focuses on elegant, timeless aesthetics that communicate value, trust, and exclusivity. With a strong artistic background and a business-oriented mindset, I design brands that not only look beautiful but also position companies to attract higher-value clients and stronger market presence.

Available to hire

I help premium and ambitious brands create distinctive identities through luxury logo design and strategic visual storytelling. My work focuses on elegant, timeless aesthetics that communicate value, trust, and exclusivity.

With a strong artistic background and a business-oriented mindset, I design brands that not only look beautiful but also position companies to attract higher-value clients and stronger market presence.

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Language

English
Fluent
Persian
Fluent
Turkish
Intermediate

Work Experience

Freelance Logo & Brand Designer at Independent
April 18, 2023 - Present
Designed logo concepts and visual identities for small businesses and personal brands. Focused on luxury-inspired branding, minimal design, and creating professional visual presentations tailored to client needs. Worked closely with clients to develop brand direction and deliver high-quality creative solutions for digital and print use.

Education

Professional Graphic Design & Branding Course at Private Design Institute
March 24, 2022 - November 18, 2022
Completed professional training in graphic design, logo creation, branding principles, and visual identity development with a focus on modern and luxury aesthetics.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Travel & Hospitality, Professional Services, Media & Entertainment
    paper Café Brand Experience – Sorella Lounge

    Developed a complete brand experience concept for a high-end café and lounge targeting a sophisticated urban audience.

    The project included brand naming, logo creation, menu design, packaging elements, and interior visual direction. The aesthetic was inspired by warm Mediterranean tones combined with modern minimalism.

    Special attention was given to brand atmosphere — ensuring that the visual identity translated seamlessly into physical space, social media presence, and customer touchpoints.

    The final result positioned the café as a premium lifestyle destination rather than just a coffee shop.

    paper Luxury Fashion Brand Identity – Maison Aurelia

    Developed a refined brand identity for a high-end fashion label inspired by Parisian couture houses. The concept focused on timeless typography, soft neutral palettes, and elevated minimalism.

    The logo system was designed with versatility in mind — suitable for packaging, social media, and luxury print applications. Attention to spacing, balance, and premium composition ensured a sophisticated brand presence across all platforms.

    paper Beauty & Lifestyle Social Media Concept – Lumière Studio

    Developed a cohesive Instagram visual system for a beauty and lifestyle brand.

    The project included content templates, typography direction, story highlight covers, and promotional post designs.

    The visual identity emphasized softness, femininity, and luxury balance to attract a modern female audience.

    paper Luxury Jewelry Visual Campaign – Élise Atelier

    Designed a luxury visual campaign for a boutique jewelry brand focusing on elegance and emotional storytelling.

    The project included logo refinement, Instagram feed direction, product presentation mockups, and art direction for digital ads.

    The aesthetic direction centered around gold accents, black-and-cream palettes, and minimal compositions inspired by heritage fashion houses.

    paper Premium Packaging Design – Pilau Cookware Collection

    Created a modern and elegant packaging concept for a premium cookware brand targeting contemporary households.

    The design combined clean layouts, metallic accents, and product-focused visuals to communicate quality and trust. The packaging system was optimized for both retail shelf visibility and e-commerce presentation.

    Strategic hierarchy and typography were used to enhance clarity while maintaining a premium aesthetic.