Available to hire
Hi, I’m Aseel Mohamed, a marketing and communications professional based in Toronto. I help brands tell authentic stories, build engaged communities, and drive results through content strategy, digital marketing, and thoughtful messaging.
Over the past several years I’ve led internal and external comms, content development, and social campaigns for startups and organizations, boosting engagement, attendance, and brand presence. I thrive in fast-paced environments and love turning ideas into clear, compelling experiences.
Experience Level
Language
English
Advanced
Arabic
Intermediate
Work Experience
Digital Marketer at WristCoin
January 1, 2026 - PresentDeveloped and executed social media content strategies across Instagram and LinkedIn to increase brand awareness and engagement for WristCoin's cashless payment platform. Assisted in website redevelopment by refining copy, organizing case studies/blog content, and supporting UX-focused updates across hospitality and event industry pages. Created branded marketing assets, campaign concepts, and promotional content showcasing RFID/NFC cashless payment solutions for festivals, resorts, venues, and events.
Digital Marketer at Prompta AI
January 1, 2025 - December 31, 2025Produced marketing materials (demo scripts, capability statements, partner decks) used in client presentations. Built Apollo outbound campaign content and messaging for lead generation. Audited and rewrote website copy to improve clarity, UX, and conversion. Supported founders in shaping product messaging for M&A, Digital Transformation, and Culture/HR solutions.
Communications Manager at Shabab Talk Series
January 1, 2023 - January 1, 2026Spearheaded internal and external communications strategy, driving a 45% increase in engagement and attendance. Produced newsletters, web copy, and social media aligned with brand messaging. Led youth engagement initiatives promoting inclusion and community participation in multilingual spaces.
Sales Improvement Manager at TNI The Network Inc.
January 1, 2022 - January 1, 2023Developed internal communications and presentation messaging for fundraising initiatives. Facilitated training workshops focused on communication and brand representation. Mentored diverse team members and supported professional growth through empathic leadership.
Project Coordinator at Lamar Operations Inc.
January 1, 2021 - January 1, 2022Coordinated cross-departmental projects, achieving 95% on-time completion. Developed reporting systems that improved project visibility for leadership. Strengthened interdepartmental communications, enhancing workflow efficiency.
Communications Coordinator at BISEP
January 1, 2020 - January 1, 2021Crafted email campaigns and stakeholder updates, boosting outreach engagement by 30%. Coordinated media outreach and educational material production with vendors. Represented organization at conferences, elevating corporate visibility.
Content Writer & Digital Community Manager at Soulful Stanzas
January 1, 2018 - PresentCreated engaging blog content focused on identity, resilience, and culture. Grew digital community by 40% through consistent storytelling and audience engagement. Managed WordPress site and social platforms to enhance brand presence.
Education
Bachelor of Arts - Media & Communications at Brock University
January 11, 2030 - January 1, 2021Graduate Certificate - Public Relations in Corporate Communications at Seneca College
January 11, 2030 - January 1, 2024Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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