Content and marketing professional with 7+ years of agency and freelance experience delivering high-impact content across digital, social, PR and performance marketing. Experienced in working with global clients across the UK, India, UAE and Australia, spanning industries including EdTech, hospitality, tech, FMCG and events. Known for combining strong writing skills with SEO, audience insight and brand strategy to create content that drives engagement, conversions and growth. Currently freelancing with multiple international companies and seeking a stable UK-based opportunity in content, marketing or communications.

ASWATHI SUBHASH

Content and marketing professional with 7+ years of agency and freelance experience delivering high-impact content across digital, social, PR and performance marketing. Experienced in working with global clients across the UK, India, UAE and Australia, spanning industries including EdTech, hospitality, tech, FMCG and events. Known for combining strong writing skills with SEO, audience insight and brand strategy to create content that drives engagement, conversions and growth. Currently freelancing with multiple international companies and seeking a stable UK-based opportunity in content, marketing or communications.

Available to hire

Content and marketing professional with 7+ years of agency and freelance experience delivering high-impact content across digital, social, PR and performance marketing. Experienced in working with global clients across the UK, India, UAE and Australia, spanning industries including EdTech, hospitality, tech, FMCG and events.

Known for combining strong writing skills with SEO, audience insight and brand strategy to create content that drives engagement, conversions and growth. Currently freelancing with multiple international companies and seeking a stable UK-based opportunity in content, marketing or communications.

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Language

English
Fluent

Work Experience

Freelance Content Writer / Copywriter at Ardent Digital & Beyond / Australian Cruise Group
January 1, 2023 - Present
Write persuasive, conversion-focused copy to support cruise bookings and revenue growth. Create SEO-optimized website content, blogs, landing pages and promotional assets. Produce 40–50 long- and short-form content pieces monthly across platforms. Develop cruise proposals, package descriptions and marketing communication. Conduct competitor analysis and industry research to inform content strategy. Collaborate with designers and marketers on email campaigns and promotional launches.
Freelance Content Writer / Copywriter at Adviciya Solutions Pvt. Ltd.
June 1, 2023 - Present
Deliver content solutions for enterprise and event clients including Oracle and GITEX. Write website copy, brochures, billboards, video scripts and campaign assets. Produce blogs, articles and white papers for tech, retail, events and hospitality sectors. Align messaging with brand guidelines, campaign goals and target audiences. Implement SEO best practices to improve visibility and engagement. Manage client communication and meet tight deadlines with consistent quality.
Creative Content Manager / Senior Content Writer at Entri App Pvt. Ltd. (EdTech)
December 1, 2019 - October 1, 2022
Led a multidisciplinary team of copywriters, designers and video editors. Promoted to Creative Content Manager within one year. Planned and executed quarterly content and marketing strategies. Conceptualized and scripted a multilingual video campaign reaching 12M users and increasing revenue by 50%. Supported growth to 5M app downloads through targeted acquisition campaigns. Grew Instagram community organically from 30K to 170K followers. Managed content calendars, SEO strategy, influencer collaborations and cross-promotions.
Copywriter at Sweans Technologies
February 1, 2017 - December 1, 2019
Developed digital ad and website copy for brands including Burger King, Pizza Hut and KAMCO International. Increased CTR by 50% on Burger King’s Google Display Network campaign. Delivered a 30% revenue uplift through YouTube ad copy for Pizza Hut India BOGO campaign. Led SEO-driven website content and WordPress content management. Contributed to award-recognized campaigns, including a summer campaign featured on Ads of the World.
Team Lead / Content Writer at Stranabytes
May 1, 2016 - February 1, 2017
Led pan-India digital and content projects for Times of India and Lulu International Group. Promoted to Team Lead within six months. Served as Agency Editor-in-Chief for Lulu Sparky’s Kids Magazine. Executed campaigns for automotive, retail and media clients. Managed social media, branding and content strategy using Social Pilot.
Trainee Reporter (Intern) at The New Indian Express
November 1, 2014 - January 1, 2015
Wrote and published feature articles and interviews for print and digital platforms. Managed content publishing on WordPress and social media channels. Collaborated with editors to meet editorial, SEO and quality standards.

Education

BSc in Visual Media at Amrita Vishwa Vidyapeetham, India
January 1, 2013 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment, Travel & Hospitality