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I've always been drawn to the space where creativity meets impact, where a great idea isn't just seen, but felt, shared, and ultimately drives real results.\n\nHi, I am Ash, a results-driven Social Media & Digital Marketing Manager with 10+ years of experience across South Africa, UAE, GCC & Singapore. Proven track record in driving brand growth, engagement, and revenue through strategic content, performance marketing, and e-commerce optimization. Experienced in managing multi-market creative campaigns and leading in-app content strategies.…I've always been drawn to the space where creativity meets impact, where a great idea isn't just seen, but felt, shared, and ultimately drives real results.\n\nHi, I am Ash, a results-driven Social Media & Digital Marketing Manager with 10+ years of experience across South Africa, UAE, GCC & Singapore. Proven track record in driving brand growth, engagement, and revenue through strategic content, performance marketing, and e-commerce optimization. Experienced in managing multi-market creative campaigns and leading in-app content strategies.

Ash van Huyssteen

Social Media Manager, Digital Marketer, Content Producer, +7

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I've always been drawn to the space where creativity meets impact, where a great idea isn't just seen, but felt, shared, and ultimately drives real results.\n\nHi, I am Ash, a results-driven Social Media & Digital Marketing Manager with 10+ years of experience across South Africa, UAE, GCC & Singapore. Proven track record in driving brand growth, engagement, and revenue through strategic content, performance marketing, and e-commerce optimization. Experienced in managing multi-market creative campaigns and leading in-app content strategies.…I've always been drawn to the space where creativity meets impact, where a great idea isn't just seen, but felt, shared, and ultimately drives real results.\n\nHi, I am Ash, a results-driven Social Media & Digital Marketing Manager with 10+ years of experience across South Africa, UAE, GCC & Singapore. Proven track record in driving brand growth, engagement, and revenue through strategic content, performance marketing, and e-commerce optimization. Experienced in managing multi-market creative campaigns and leading in-app content strategies.

Available to hire

I’ve always been drawn to the space where creativity meets impact, where a great idea isn’t just seen, but felt, shared, and ultimately drives real results.\n\nHi, I am Ash, a results-driven Social Media & Digital Marketing Manager with 10+ years of experience across South Africa, UAE, GCC & Singapore. Proven track record in driving brand growth, engagement, and revenue through strategic content, performance marketing, and e-commerce optimization. Experienced in managing multi-market creative campaigns and leading in-app content strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Afrikaans

Advanced

Work Experience

Social Media & Content Manager at The Entertainer

November 1, 2023 - March 13, 2026

Led integrated social media and content strategy across 8 markets throughout the GCC and Singapore, aligning campaigns with commercial and customer engagement objectives. Managed end-to-end campaign planning and execution across social, digital, and in-app platforms, ensuring seamless delivery across multiple stakeholders and deadlines. Owned and scaled Storyly, the brand’s in-app content platform, driving strategy, campaign planning, audience engagement, and user retention initiatives. Developed targeted in-app content journeys and promotional campaigns to increase offer interaction, app engagement, and customer retention. Collaborated closely with internal teams, external partners, merchants, and influencers to deliver multi-channel campaigns aligned with brand and revenue goals. Analysed campaign performance, engagement metrics, and customer behaviour insights to optimise future campaign and content strategy and platform performance.

Digital Marketing Manager at The Benton Group

August 1, 2022 - November 1, 2023

Managed integrated digital marketing campaigns across multiple fashion and retail brands, supporting brand growth and customer acquisition objectives. Oversaw paid media, CRM, social media, and content marketing campaigns across digital channels. Led campaign execution from concept to launch, coordinating with creative teams, external suppliers, and internal stakeholders. Directed content production, campaign shoots, and creative execution to maintain strong brand consistency across platforms. Monitored campaign performance and reporting to optimise ROI, customer engagement, and digital growth opportunities.

Marketing & E-commerce Manager / Graphic Designer at Jeans Clothing t/a Rosella

January 1, 2018 - March 31, 2022

Led e-commerce, digital marketing, and online merchandising strategy to drive customer acquisition, engagement, and online sales growth. Managed end-to-end digital campaigns across social media, email marketing, website content, and seasonal promotional activity. Oversaw content production including creative direction, styling, photoshoots, editing, graphic design, and digital asset creation across multiple consumer. Designed and developed brand collateral across digital, e-commerce, and in-store environments, including promotional campaigns, retail displays, and marketing materials. Managed website merchandising, customer journey optimisation, and e-commerce customer service to improve user experience, conversion, and brand consistency. Collaborated across creative, production, and retail teams to ensure cohesive campaign execution and alignment with commercial objectives. Analysed customer behaviour and campaign performance to optimise engagement, website experience, and conversion outcomes.

Clothing Production / Digital Marketing & Creative Assistant at The Scottish Group

January 1, 2015 - January 1, 2018

Worked across multiple fashion and lifestyle brands including Pringle of Scotland, Ben Sherman, Palladium, and Herschel. Progressed across diverse roles spanning clothing production, digital marketing, styling, content creation, campaign shoots, and creative support functions. Assisted in the planning and execution of brand campaigns, product launches, photoshoots, and seasonal marketing activity. Supported digital marketing and content initiatives across social media, e- commerce, and brand communications. Coordinated cross-functional activities between production, creative, and marketing teams to support campaign delivery and product timelines. Gained hands-on experience across womenswear, menswear, and accessories within fast-paced retail and fashion environments.

Integrated Social Media & Content Strategy Lead at The Entertainer

November 1, 2023 - March 1, 2026

Led integrated social media and content strategy across 8 markets in the GCC and Singapore, aligning campaigns with commercial and customer engagement objectives. Managed end-to-end campaign planning and execution across social, digital, and in-app platforms. Owned Storyly as the brand's in-app content platform, driving strategy, audience engagement, and retention initiatives. Collaborated with internal teams, external partners, merchants, and influencers to deliver multi-channel campaigns aligned with brand and revenue goals. Analyzed campaign performance and customer insights to optimize future campaigns and content strategy. Key achievements include increased engagement and reach, and scaling Storyly as a high-performing in-app engagement channel.

Marketing Manager / E-commerce at The Benton Group

August 1, 2020 - November 1, 2023

Led integrated digital marketing campaigns across fashion and retail brands, supporting brand growth and customer acquisition objectives. Oversaw paid media, CRM, social media, and content marketing campaigns across digital channels. Directed content production, campaign shoots, and creative execution to maintain strong brand consistency. Monitored campaign performance and ROI, and identified opportunities for digital growth.

Digital Marketing & Creative Assistant at The Scottish Group

January 1, 2015 - January 1, 2018

Progressed across fashion and lifestyle brands, including Pringle of Scotland, Ben Sherman, Palladium and Herschel. Supported digital marketing, styling, content creation, campaign shoots, and seasonal marketing activities. Assisted in planning and execution of brand campaigns, product launches and promotions.

Lead Digital Marketing & E-commerce Manager at The Scottish Group

January 1, 2018 - March 1, 2022

Led end-to-end digital campaigns across social media, email marketing, website content, and seasonal promotional activity. Oversaw content production including creative direction, styling, photography, editing, graphic design, and digital asset creation across multiple consumer touchpoints. Designed and developed brand collateral across digital, e-commerce, and in-store environments, including promotional campaigns, retail displays, and marketing materials. Managed website merchandising, customer journey optimization, and e-commerce customer service to improve user experience, conversion, and brand consistency. Collaborated across creative, production, and retail teams to support campaign delivery and product timelines. Gained hands-on experience across women's wear, men's wear, and accessories.