With three decades of transformative leadership in design and art direction, I've shaped the visual identities of brands across digital and traditional media. As a seasoned Design Director, I've cultivated expertise in brand identity development, comprehensive image management, and integrated digital strategies spanning web and social media platforms. Throughout my career, I've led creative teams in developing cohesive brand experiences that resonate across all touchpoints. My approach combines strategic thinking with creative excellence, ensuring that visual storytelling aligns seamlessly with business objectives. I specialize in: Brand Identity & Strategy: Crafting distinctive visual languages that capture brand essence and drive recognition Image Management: Developing and maintaining consistent brand presence across all platforms Digital Experience Design: Creating compelling web and social media experiences that engage target audiences Creative Leadership: Mentoring teams and fostering innovative solutions to complex design challenges My work is characterized by a deep understanding of design principles, marketing psychology, and emerging digital trends. I bring a unique perspective that bridges traditional design fundamentals with contemporary digital requirements, ensuring brands remain relevant and impactful in today's rapidly evolving media landscape. Having collaborated with diverse clients and industries, I've developed a reputation for delivering sophisticated design solutions that elevate brands and drive meaningful engagement. My expertise extends beyond aesthetic considerations to encompass user experience, market positioning, and strategic communication objectives. As a creative leader, I remain committed to pushing boundaries and exploring new possibilities in visual communication while maintaining the highest standards of design excellence.

AshaMcLaughlin

With three decades of transformative leadership in design and art direction, I've shaped the visual identities of brands across digital and traditional media. As a seasoned Design Director, I've cultivated expertise in brand identity development, comprehensive image management, and integrated digital strategies spanning web and social media platforms. Throughout my career, I've led creative teams in developing cohesive brand experiences that resonate across all touchpoints. My approach combines strategic thinking with creative excellence, ensuring that visual storytelling aligns seamlessly with business objectives. I specialize in: Brand Identity & Strategy: Crafting distinctive visual languages that capture brand essence and drive recognition Image Management: Developing and maintaining consistent brand presence across all platforms Digital Experience Design: Creating compelling web and social media experiences that engage target audiences Creative Leadership: Mentoring teams and fostering innovative solutions to complex design challenges My work is characterized by a deep understanding of design principles, marketing psychology, and emerging digital trends. I bring a unique perspective that bridges traditional design fundamentals with contemporary digital requirements, ensuring brands remain relevant and impactful in today's rapidly evolving media landscape. Having collaborated with diverse clients and industries, I've developed a reputation for delivering sophisticated design solutions that elevate brands and drive meaningful engagement. My expertise extends beyond aesthetic considerations to encompass user experience, market positioning, and strategic communication objectives. As a creative leader, I remain committed to pushing boundaries and exploring new possibilities in visual communication while maintaining the highest standards of design excellence.

Available to hire

With three decades of transformative leadership in design and art direction, I’ve shaped the visual identities of brands across digital and traditional media. As a seasoned Design Director, I’ve cultivated expertise in brand identity development, comprehensive image management, and integrated digital strategies spanning web and social media platforms.
Throughout my career, I’ve led creative teams in developing cohesive brand experiences that resonate across all touchpoints. My approach combines strategic thinking with creative excellence, ensuring that visual storytelling aligns seamlessly with business objectives. I specialize in:

Brand Identity & Strategy: Crafting distinctive visual languages that capture brand essence and drive recognition
Image Management: Developing and maintaining consistent brand presence across all platforms
Digital Experience Design: Creating compelling web and social media experiences that engage target audiences
Creative Leadership: Mentoring teams and fostering innovative solutions to complex design challenges

My work is characterized by a deep understanding of design principles, marketing psychology, and emerging digital trends. I bring a unique perspective that bridges traditional design fundamentals with contemporary digital requirements, ensuring brands remain relevant and impactful in today’s rapidly evolving media landscape.
Having collaborated with diverse clients and industries, I’ve developed a reputation for delivering sophisticated design solutions that elevate brands and drive meaningful engagement. My expertise extends beyond aesthetic considerations to encompass user experience, market positioning, and strategic communication objectives.
As a creative leader, I remain committed to pushing boundaries and exploring new possibilities in visual communication while maintaining the highest standards of design excellence.

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Language

English
Fluent

Work Experience

Add your work experience history here.

Education

BA at Parsons School of Design, New York, NY
September 1, 1994 - May 28, 1997
Majoring in Communication Design and being awarded Dean's list student, Parsons was an extraordinary education in Design and the business of Design leadership.

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Other, Computers & Electronics, Healthcare, Media & Entertainment