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Brand & Visual Strategist with 5+ years of experience building scalable brand systems and high-performance visual assets for SaaS, AI-first, and B2B companies. Experienced in product launches, investor communications, and cross-functional marketing execution across remote teams. Focused on conversion-driven design, structured asset frameworks, and measurable growth. Contributed to the launch of an AI SaaS product ranked #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable design assets that strengthened positioning and engagement across digital channels.…Brand & Visual Strategist with 5+ years of experience building scalable brand systems and high-performance visual assets for SaaS, AI-first, and B2B companies. Experienced in product launches, investor communications, and cross-functional marketing execution across remote teams. Focused on conversion-driven design, structured asset frameworks, and measurable growth. Contributed to the launch of an AI SaaS product ranked #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable design assets that strengthened positioning and engagement across digital channels.

Ashar K.

Brand Designer, Graphic Designer, Content Designer, +5

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Brand & Visual Strategist with 5+ years of experience building scalable brand systems and high-performance visual assets for SaaS, AI-first, and B2B companies. Experienced in product launches, investor communications, and cross-functional marketing execution across remote teams. Focused on conversion-driven design, structured asset frameworks, and measurable growth. Contributed to the launch of an AI SaaS product ranked #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable design assets that strengthened positioning and engagement across digital channels.…Brand & Visual Strategist with 5+ years of experience building scalable brand systems and high-performance visual assets for SaaS, AI-first, and B2B companies. Experienced in product launches, investor communications, and cross-functional marketing execution across remote teams. Focused on conversion-driven design, structured asset frameworks, and measurable growth. Contributed to the launch of an AI SaaS product ranked #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable design assets that strengthened positioning and engagement across digital channels.

Available to hire

Brand & Visual Strategist with 5+ years of experience building scalable brand systems and high-performance visual assets for SaaS, AI-first, and B2B companies. Experienced in product launches, investor communications, and cross-functional marketing execution across remote teams. Focused on conversion-driven design, structured asset frameworks, and measurable growth.

Contributed to the launch of an AI SaaS product ranked #2 Product of the Day on Product Hunt, delivering executive branding, go-to-market visuals, and scalable design assets that strengthened positioning and engagement across digital channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand & Visual Designer – SaaS at GroundAI

March 3, 2024 - Present

Core design team member in AI SaaS launch achieving #2 Product of the Day on Product Hunt. Developed scalable asset frameworks supporting marketing, investor decks, and growth campaigns. Directed brand consistency across international markets, including China-based stakeholders.

Content Strategist (Contract) at Frugal Testing

March 2, 2024 - September 2, 2024

Designed high-performance infographics and data-driven visuals to enhance SaaS blog engagement. Increased blog traffic by 55% through structured visual storytelling and optimized content layouts.

Creative Director at Video Monkey, Consulting

November 2, 2023 - March 3, 2024

Led brand direction across 15+ marketing campaigns and redesigned agency website, increasing traffic by 60%. Produced high-converting YouTube and paid ad creatives, driving 50% audience engagement growth.

Design Lead at Authority Magnet Co.

October 3, 2022 - November 1, 2023

Led B2B branding across 17 websites and multi-channel campaigns. Scaled digital brand presence, increasing engagement by up to 70%. Revived underperforming digital assets with conversion-led redesign strategies.

Visual Designer at AGCS Foods & Spices

March 2, 2019 - September 12, 2022

Managed digital and print marketing assets, improving cross-platform brand engagement by 45%. Maintained visual governance across campaigns and brand touchpoints.