I’m Ashelen Heker, a multidisciplinary designer and communication strategist with 20+ years of experience creating pitch decks, brand identities, visual storytelling systems, and corporate presentations for clients across Europe, Latin America, the Middle East, and the U.S. My expertise spans: • Investor Pitch Decks (angel, VC, family offices) • Corporate & B2B Presentations • Brand Identity & Visual Systems • Infographics & Data Storytelling • Real Estate, Tech, Education, Medical, Financial, and B2B services Over the years, I’ve supported companies in launching new ventures, raising capital, entering new markets, and formalizing their brand foundations — always combining strategic thinking with polished, modern design. Key Projects & Highlights • Maxov (Real Estate Investment) – Designed an investor deck that contributed to securing a $2M raise. • BGU – British Georgian University (Medical + AI Education) – Developed a full investor expansion deck including TAM/SAM/SOM, financial models, and multi-year projections. • Global Connext – Created a modular B2B corporate presentation system used across Southeast Asia, the Middle East, and Latin America. • Brand Identity Systems – Delivered complete visual identity kits including logo systems, color palettes, typography, layout guides, and branded templates for startups and established companies. My Approach I combine strategic clarity with clean, high-impact visual design. Every project begins with understanding the story, audience, and purpose, and then crafting a narrative that is clear, persuasive, and visually aligned with the business. My strength lies in transforming complex information — financials, market data, technology…

Ashelen

I’m Ashelen Heker, a multidisciplinary designer and communication strategist with 20+ years of experience creating pitch decks, brand identities, visual storytelling systems, and corporate presentations for clients across Europe, Latin America, the Middle East, and the U.S. My expertise spans: • Investor Pitch Decks (angel, VC, family offices) • Corporate & B2B Presentations • Brand Identity & Visual Systems • Infographics & Data Storytelling • Real Estate, Tech, Education, Medical, Financial, and B2B services Over the years, I’ve supported companies in launching new ventures, raising capital, entering new markets, and formalizing their brand foundations — always combining strategic thinking with polished, modern design. Key Projects & Highlights • Maxov (Real Estate Investment) – Designed an investor deck that contributed to securing a $2M raise. • BGU – British Georgian University (Medical + AI Education) – Developed a full investor expansion deck including TAM/SAM/SOM, financial models, and multi-year projections. • Global Connext – Created a modular B2B corporate presentation system used across Southeast Asia, the Middle East, and Latin America. • Brand Identity Systems – Delivered complete visual identity kits including logo systems, color palettes, typography, layout guides, and branded templates for startups and established companies. My Approach I combine strategic clarity with clean, high-impact visual design. Every project begins with understanding the story, audience, and purpose, and then crafting a narrative that is clear, persuasive, and visually aligned with the business. My strength lies in transforming complex information — financials, market data, technology…

Available to hire

I’m Ashelen Heker, a multidisciplinary designer and communication strategist with 20+ years of experience creating pitch decks, brand identities, visual storytelling systems, and corporate presentations for clients across Europe, Latin America, the Middle East, and the U.S.
My expertise spans:
• Investor Pitch Decks (angel, VC, family offices)
• Corporate & B2B Presentations
• Brand Identity & Visual Systems
• Infographics & Data Storytelling
• Real Estate, Tech, Education, Medical, Financial, and B2B services
Over the years, I’ve supported companies in launching new ventures, raising capital, entering new markets, and formalizing their brand foundations — always combining strategic thinking with polished, modern design.

Key Projects & Highlights
• Maxov (Real Estate Investment) – Designed an investor deck that contributed to securing a $2M raise.
• BGU – British Georgian University (Medical + AI Education) – Developed a full investor expansion deck including TAM/SAM/SOM, financial models, and multi-year projections.
• Global Connext – Created a modular B2B corporate presentation system used across Southeast Asia, the Middle East, and Latin America.
• Brand Identity Systems – Delivered complete visual identity kits including logo systems, color palettes, typography, layout guides, and branded templates for startups and established companies.

My Approach
I combine strategic clarity with clean, high-impact visual design.
Every project begins with understanding the story, audience, and purpose, and then crafting a narrative that is clear, persuasive, and visually aligned with the business.
My strength lies in transforming complex information — financials, market data, technology

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Add your work experience history here.

Education

Interior Designer at Belgrano Univ. IPIM
March 6, 1994 - December 6, 1997
Ilustrator at Garaycochea School of Arts, Beato Angelico Institute
December 1, 1999 - December 1, 2001

Qualifications

Adobe Ilustrator
September 12, 1995 - October 12, 1995
Adobe Photoshop
September 12, 2024 - October 12, 1995
Art
March 1, 1990 - December 1, 1990
Ilustrator
March 6, 1994 - December 6, 1995

Industry Experience

Education, Software & Internet, Professional Services, Consumer Goods
    uniE621 Softivo – SaaS Logo & Favicon Design
    Softivo is a conceptual SaaS brand created to demonstrate a clean, modern, and scalable identity suitable for tech platforms, cloud tools, and productivity apps. The logo features a bold, interconnected 'S' symbol representing flow, syncing, and digital connectivity — essential qualities in modern software ecosystems. The visual system includes: A primary logo with a custom icon + wordmark Positive and negative versions for flexible application A standalone favicon for browser and app usage A transparent background version for UI/UX adaptability The branding is designed to feel modern, trustworthy, and visually strong across all screen sizes — especially important for SaaS products aiming for high usability and instant recognition. uidesign appicon favicondesign responsivebranding digitalidentity…
    uniE621 Brand Identity & Mobile App Logo Design
    UNIDRAFT is a premium fantasy-sports mobile platform designed to unify gameplay, data analytics, and community into one seamless experience. The brand direction required a bold, modern identity that feels competitive, digital, and trustworthy. Key Deliverables: • Logo exploration based on two reference concepts (logodesign brandidentity) • Full icon system + mobile launcher icon (appicon) • Horizontal, vertical, and monochrome logo variations (branding) • Visual presentation of the brand system across mockups (brandpresentation) • Mobile UI preview screens to show integration of the logo within the app (uiux) Design Focus: • Clean geometry inspired by shields + “U” monogram for unity & strength • Strong contrast for visibility in sports apps • Digital-first palette suitable for dark mode interfaces • Scalable icon for mobile + social media use Built to support a future app that integrates competition, statistics, and global sports communities — “One League. One Platform. Unlimited Play.” Design Focus: • Clean geometry inspired by shields + “U” monogram for unity & strength • Strong contrast for visibility in sports apps • Digital-first palette suitable for dark mode interfaces • Scalable icon for mobile + social media use logo appdesign branding sportsbranding visualidentity graphicdesignerUXdesignerUIdesigner…
    uniE621 Axecision – Datacenter Investor Pitch Deck
    • Market problem and industry demand visuals (pitchdeck infographicdesign) • Data-driven market research slides showing global datacenter growth (financialdeck) • Value proposition, business model, and revenue streams (visualcommunication) • Competitive analysis and positioning for investor clarity (strategypresentation) • Full visual identity direction + slide system (branddesigner graphicdesigner) This deck was designed for a high-growth technology company entering the enterprise datacenter market. The presentation combined clear storytelling, sophisticated data visuals, and investment-grade slide design to communicate scalability, security, and financial opportunity. It supported investor discussions by clarifying market trends, projected CAGR, operational capabilities, and revenue models tailored to enterprise clients.…
    uniE621 Dot-Done – Mobile App Brand Identity & UI/UX System
    Dot-Done is a complete mobile booking application designed to simplify administration processes for residential buildings. I developed the full visual identity and UI/UX direction, including: • Logo design + brand system (branding logodesign) • Mobile app screens for booking, payments, and building services (uiux appdesign) • Typography & color palette (visualidentity) • Web landing page concepts (graphicdesigner) • Multi-format promotional materials (marketingdesign) This project showcases my ability to design cross-platform identity systems with consistent aesthetics across mobile, web, and printed touch points.…
    uniE621 LUMIVA – Wellness Brand Identity & Social Media Design System
    LUMIVA is a premium wellness and skincare startup focused on collagen peptides and beauty-from-within products. I developed a complete brand identity and digital visual system, including: • Logo refinement, typography, and colour palette (branding logodesign) • Visual direction aligned with wellness aesthetics: clean, calm, refined (artdirection) • Social media templates for launch campaigns and content pillars (socialmediadesign) • Editorial layouts for product benefits, properties, and wellness messaging (visualcommunication) • Digital marketing assets for Instagram and promotional use (graphicdesigner) • A professional product label for the collagen supplement (labeldesign) The brand system was designed to feel premium and minimal, ensuring consistency across all digital platforms and supporting a polished online presence for launch. Hashtags: branding wellnessbrand socialmediadesign visualcommunication graphicdesigner labeldesign brandidentity artdirection illustrator photoshop…
    uniE621 Lead Designer – Investor Presentation & Visual Strategy
    I designed a full investor pitch deck for British Georgian University (BGU), supporting their seed round of $1.5–2M. The goal was to transform complex academic, financial, and expansion information into a clear, strategic visual narrative aligned with investor expectations. The work included: Market positioning and competitive analysis Financial projections and 5-year valuation scenarios Global expansion & recruitment strategy UX-aligned infographics and data visualization Executive team slides and value proposition Dark-mode premium brand system and slide aesthetics The final result was a polished, investor-ready deck that elevated BGU’s credibility and clearly communicated their growth potential, profitability timeline, and strategic differentiation. businesspresentationpresentationdesignpitchdeckstorytellinginvestorpresentationpowerpointdatavisualizationslidesdesigncreativepresentationinfhographicdesigncreativepresentationbranddesigndesignstrategy…
    uniE621 Maxov – Real Estate Investment Pitch Deck
    designed the full investment pitch deck for Maxov Resort & Residences, a luxury real-estate development seeking capital for expansion. The goal was to communicate opportunity, risk control, and ROI through a clear visual narrative. The deck helped the client secure multiple investment commitments, including a confirmed $2M raise, by combining analytics, compelling storytelling, and premium design. Key deliverables included: • Investor-focused storytelling (storytelling salesdeck) • Market analysis visuals & positioning (infographicdesign) • Revenue model diagrams with projected returns (financialdeck) • Architectural + lifestyle concept presentation (realestatebranding) • Full premium slide design and visual system (pitchdeck graphicdesigner) This deck was built to professional investment-grade standards, with emphasis on clarity, credibility, and high-end branding tailored for real-estate investors.…
    uniE621 Global Connext – International SaaS Sales Deck
    The project included full visual design, slide structuring, messaging refinement, and brand-aligned graphics. I transformed the client’s value proposition, target audience insights, and technical offerings into a clear, persuasive narrative suitable for international enterprise buyers. Key deliverables included: • Market positioning slides (salesdeck branding) • Product benefits and value proposition (storytellingvisualcommunication) • Business model diagrams (infographicdesign) • Global expansion strategy slides (presentationdesign) • Full visual identity consistency (graphicdesigner)…