Senior SEO Executive at Zealium Media (Remote) - UK

Owned and directed SEO strategy for SportsBoom across UK, South Africa, and US, including URL structure, taxonomy, and localized content planning. Led SEO strategy for the South Africa launch (sportsboom.co.za), growing the betting vertical from zero to 95,000 monthly organic visitors in 6 months and achieving page-1 rankings for competitive betting terms. Led AEO/GEO work for AI-driven search via entity optimization and structured data, building content intended for AI Overviews and featured snippets. Set up GA4/GTM conversion tracking for affiliate signups and connected organic performance to revenue actions. Managed day-to-day SEO delivery for a 5-person team, including audits, technical issue detection using Screaming Frog, page-level recommendations (metadata, internal linking, schema, depth), and stakeholder reporting based on performance movement across multiple sites.

Freelance Digital Marketing Consultant at Green Leaves Nursery - Dubai, UAE

Provided end-to-end digital marketing including SEO, Google Business Profile (GMB), social media, Google Ads, Meta ads, and landing page optimization for lead generation and conversion. Planned and optimized Google Ads campaigns (keyword targeting, ad copy, budgets, and conversion tracking). Built lead tracking and email workflows using Salesforce. Achieved #1 Google Business Profile ranking and #2 organic ranking for the primary target keyword.

Senior SEO Executive at TUC Solutions (Pvt.) Ltd

Directed SEO strategy across multiple affiliate, local-service, and Magento e-commerce sites, driving year-over-year organic growth. Conducted keyword research and competitive analysis to identify high-value opportunities. Optimized on-page SEO (content, internal linking, and page speed) and coordinated with designers/developers to align SEO with UX. Led content teams to match search intent and SEO best practices. Executed link-building campaigns to increase domain authority and referral traffic. Reported SEO performance to stakeholders using GA data and translated metrics into prioritized action plans.