I’m an experienced and achievement-oriented Performance Marketing Professional with over 7 years of expertise driving growth across industries such as FMCG, Finance, Event Management, Beauty & Cosmetics, Mobile Accessories, Public Companies, Education, and Healthcare. Over my career, I’ve managed £25M+ in cumulative ad spend across Paid Social and Paid Search campaigns, delivering measurable ROI for Fortune 500 companies and high-growth D2C & B2B brands. I oversaw a £50M+ annual portfolio budget, giving me strong exposure to large-scale performance marketing and enterprise-level clients. I specialize in Paid Social Media and Paid Search Marketing, with hands-on experience across Meta, Google Ads, Bing Ads, TikTok, Pinterest, Snapchat, Reddit, and X (Twitter). I hold Meta Blueprint and Google Ads certifications, allowing me to run campaigns strategically and with a data-driven mindset. My expertise spans the full funnel — from awareness campaigns that build reach, to lead generation campaigns that drive acquisition, to conversion-focused campaigns that maximize ROAS. 🔑 Key Skills & Strengths: Paid Social Media Marketing & Paid Search Marketing Campaign Optimization & Conversion Growth Budget Management & Scaling (£25M+ cumulative, £50M+ portfolio exposure) Data Analysis & ROI Measurement Lead Generation & Demand Capture Awareness & Brand Campaigns Strategic Planning & Cross-Platform Campaigns SEO & Analytics Understanding People Management & Team Collaboration Certifications: Meta Blueprint Certification Google Ads Certification Currently based in Gurgaon, I am available as an immediate joiner and actively seeking Performance Marketing Manager opportunities to deliver scalable growth. 📩 Let’s connect and explore the dynamic world of digital marketing together!

Ashish Malik

I’m an experienced and achievement-oriented Performance Marketing Professional with over 7 years of expertise driving growth across industries such as FMCG, Finance, Event Management, Beauty & Cosmetics, Mobile Accessories, Public Companies, Education, and Healthcare. Over my career, I’ve managed £25M+ in cumulative ad spend across Paid Social and Paid Search campaigns, delivering measurable ROI for Fortune 500 companies and high-growth D2C & B2B brands. I oversaw a £50M+ annual portfolio budget, giving me strong exposure to large-scale performance marketing and enterprise-level clients. I specialize in Paid Social Media and Paid Search Marketing, with hands-on experience across Meta, Google Ads, Bing Ads, TikTok, Pinterest, Snapchat, Reddit, and X (Twitter). I hold Meta Blueprint and Google Ads certifications, allowing me to run campaigns strategically and with a data-driven mindset. My expertise spans the full funnel — from awareness campaigns that build reach, to lead generation campaigns that drive acquisition, to conversion-focused campaigns that maximize ROAS. 🔑 Key Skills & Strengths: Paid Social Media Marketing & Paid Search Marketing Campaign Optimization & Conversion Growth Budget Management & Scaling (£25M+ cumulative, £50M+ portfolio exposure) Data Analysis & ROI Measurement Lead Generation & Demand Capture Awareness & Brand Campaigns Strategic Planning & Cross-Platform Campaigns SEO & Analytics Understanding People Management & Team Collaboration Certifications: Meta Blueprint Certification Google Ads Certification Currently based in Gurgaon, I am available as an immediate joiner and actively seeking Performance Marketing Manager opportunities to deliver scalable growth. 📩 Let’s connect and explore the dynamic world of digital marketing together!

Available to hire

I’m an experienced and achievement-oriented Performance Marketing Professional with over 7 years of expertise driving growth across industries such as FMCG, Finance, Event Management, Beauty & Cosmetics, Mobile Accessories, Public Companies, Education, and Healthcare.

Over my career, I’ve managed £25M+ in cumulative ad spend across Paid Social and Paid Search campaigns, delivering measurable ROI for Fortune 500 companies and high-growth D2C & B2B brands. I oversaw a £50M+ annual portfolio budget, giving me strong exposure to large-scale performance marketing and enterprise-level clients.

I specialize in Paid Social Media and Paid Search Marketing, with hands-on experience across Meta, Google Ads, Bing Ads, TikTok, Pinterest, Snapchat, Reddit, and X (Twitter). I hold Meta Blueprint and Google Ads certifications, allowing me to run campaigns strategically and with a data-driven mindset.

My expertise spans the full funnel — from awareness campaigns that build reach, to lead generation campaigns that drive acquisition, to conversion-focused campaigns that maximize ROAS.

🔑 Key Skills & Strengths:

Paid Social Media Marketing & Paid Search Marketing

Campaign Optimization & Conversion Growth

Budget Management & Scaling (£25M+ cumulative, £50M+ portfolio exposure)

Data Analysis & ROI Measurement

Lead Generation & Demand Capture

Awareness & Brand Campaigns

Strategic Planning & Cross-Platform Campaigns

SEO & Analytics Understanding

People Management & Team Collaboration

Certifications:

Meta Blueprint Certification

Google Ads Certification

Currently based in Gurgaon, I am available as an immediate joiner and actively seeking Performance Marketing Manager opportunities to deliver scalable growth.

📩 Let’s connect and explore the dynamic world of digital marketing together!

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Senior Activation Executive at GroupM
June 1, 2025 - September 19, 2025
Automated pacing workflows in Meta Ads Manager, reducing manual effort by 80% and reporting time by 60%. Decreased cost per lead by 40% via enhanced audience segmentation and optimized creatives. Delivered 8x conversions vs. target benchmark, KPI delivery 9 days ahead of schedule. Reduced CPA by 13% while consistently utilizing over 90% of allocated budgets with minimal spill. Led iPhone 16 Launch Campaign with offshore collaboration, achieving 1,896 orders through advanced audience and bid optimizations. Responsible for daily/weekly/monthly reporting and ad-hoc campaign performance reporting; ensured monthly spend confirmations for billing purposes. Migrated pacing docs from manual to automated processes to reduce errors. Improved reporting speed by leveraging campaign raw data. Contributed to GroupM’s internal AI tooling by feeding campaign data and performance metrics to support ML model development. Awarded 3 performance awards over a 4-year tenure for exceptional results and inn
Digital Marketing Senior Executive at Maxinfo. Tech
June 1, 2021 - September 19, 2025
Executed high-performance campaigns on Google, Meta, Pinterest, and LinkedIn with monthly budgets ₹12L–₹18L. Achieved ₹30L/month in sales while maintaining just 5% cost per conversion. Delivered 10M+ impressions in 2 weeks using only 75% of the budget, exceeding targets early. Initiated performance campaigns on Pinterest, YouTube, and LinkedIn, and developed monthly Paid Media plan for clients. Achieved cost of conversion under 10% of product value with client targets around 20%. Promoted from Executive to Senior Executive in December 2020.
Digital Marketing Coordinator at ChintamaniFinlease Ltd.
March 1, 2019 - September 19, 2025
Owned paid media strategy for app-focused NBFC brand across Google & Facebook. Achieved 750% ROI within a fiscal year and a 41.0% app download rate—218% above industry benchmark. Improved average organic ranking by 15 positions through technical SEO, backlink outreach, content distribution. Led paid media planning and execution and SEO activities across search and social channels.
Digital Marketing Intern at DM Agency
March 1, 2018 - September 19, 2025
Utilized tools like Google Keyword Planner, SERP ranking, SEMrush for semantic and exact keyword research and trend discovery. Wrote effective meta tags and descriptions to attract relevant users and increase CTR. Implemented conversion tracking on client websites.

Education

B.Com at Institute of Management Education, Ghaziabad, UP
April 1, 2013 - March 1, 2016

Qualifications

Snapchat Ads Certification
January 11, 2023 - September 19, 2025
Meta Blueprint Media Buying Professional
January 11, 2023 - September 19, 2025
LinkedIn Ads Certification
September 11, 2023 - September 19, 2025
Google Ads Certificate
September 11, 2023 - September 19, 2025

Industry Experience

Education, Retail, Software & Internet, Media & Entertainment, Telecommunications, Travel & Hospitality, Consumer Goods, Professional Services, Other