Ashish Malik

Automated pacing workflows in Meta Ads Manager, reducing manual effort by 80% and reporting time by 60%. Decreased cost per lead by 40% via enhanced audience segmentation and optimized creatives. Delivered 8x conversions vs. target benchmark, KPI delivery 9 days ahead of schedule. Reduced CPA by 13% while consistently utilizing over 90% of allocated budgets with minimal spill. Led iPhone 16 Launch Campaign with offshore collaboration, achieving 1,896 orders through advanced audience and bid optimizations. Responsible for daily/weekly/monthly reporting and ad-hoc campaign performance reporting; ensured monthly spend confirmations for billing purposes. Migrated pacing docs from manual to automated processes to reduce errors. Improved reporting speed by leveraging campaign raw data. Contributed to GroupM’s internal AI tooling by feeding campaign data and performance metrics to support ML model development. Awarded 3 performance awards over a 4-year tenure for exceptional results and inn

Executed high-performance campaigns on Google, Meta, Pinterest, and LinkedIn with monthly budgets ₹12L–₹18L. Achieved ₹30L/month in sales while maintaining just 5% cost per conversion. Delivered 10M+ impressions in 2 weeks using only 75% of the budget, exceeding targets early. Initiated performance campaigns on Pinterest, YouTube, and LinkedIn, and developed monthly Paid Media plan for clients. Achieved cost of conversion under 10% of product value with client targets around 20%. Promoted from Executive to Senior Executive in December 2020.

Owned paid media strategy for app-focused NBFC brand across Google & Facebook. Achieved 750% ROI within a fiscal year and a 41.0% app download rate—218% above industry benchmark. Improved average organic ranking by 15 positions through technical SEO, backlink outreach, content distribution. Led paid media planning and execution and SEO activities across search and social channels.