A clean, nature-inspired brand identity created for a modern gardening and landscaping business. The project focused on developing a calm, professional visual system using refined serif typography, a sage-led colour palette, and a bespoke “GG” monogram. The identity was designed to work seamlessly across digital platforms, print materials, signage, and packaging, with consistency and longevity at its core.

Project Overview
The goal of this project was to create a safe, age-appropriate social media presence for young survivors, ensuring content felt supportive, accessible, and appropriate across both tone and platform choice. The focus was on building trust and providing clear, relevant information within a trauma-informed digital environment.

The Brief
The organisation required dedicated social media spaces specifically for young people, with content that:
Was age-appropriate and easy to engage with
Used clear, supportive and non-triggering language
Reflected the needs and preferences of young survivors
Aligned with safeguarding and trauma-informed principles
Platform choice, messaging style and visual direction all needed to be carefully considered.

The Approach
I set up and managed dedicated Instagram and TikTok accounts, informed by service user feedback and research into best practice across similar organisations. Content planning focused on a mix of:
Text-based informational posts
Branded graphic content
Short-form TikTok videos designed for clarity and accessibility

A trauma-informed approach was embedded throughout the process, ensuring tone, visuals and messaging were carefully considered. I planned, created and scheduled content, regularly reviewing performance and engagement insights to test and refine messaging.

Outcome
The new accounts provided a clear, supportive digital space where young survivors could access relevant content in a format and tone designed specifically for them. Ongoing content testing and insight reviews helped improve clarity, strengthen engagement, and ensure the accounts continued to meet audience needs over time.

Project Overview
The client approached me to create a new logo as part of a rebrand of their existing business. Their goal was to refresh their visual identity with a design that felt clean, modern, and professional, while remaining easy to read and visually engaging across both digital and print platforms.

The Brief
The client wanted a logo that was:
Simple and uncluttered
Easy to read at different sizes
Eye-catching without being overly complex
Suitable for use across social media, websites, and marketing materials
The rebrand aimed to modernise the business while retaining clarity and recognisability.

The Approach
I focused on creating a balanced, minimal design that prioritised legibility and versatility. Careful attention was given to typography, spacing, and overall composition to ensure the logo would work consistently across multiple touchpoints. The final design delivers a clean, confident look that feels refreshed while remaining accessible and practical for everyday use.

Outcome
The client received a clear, versatile logo that supports their rebrand and can be easily applied across digital platforms and printed materials, providing a strong and cohesive visual foundation for their business moving forward.