I’m Ashleigh Williams, a content writer and creator with extensive experience across B2B, B2C, SEO-driven and AI-supported content. I’ve worked in content optimisation, copywriting and editorial roles, producing articles, landing pages, lead-generation content, campaigns and social media assets for a wide range of clients and publishers. With a background in English Literature and History, I combine strong research skills with a sharp eye for detail, specialising in editing, proofreading and performance-led content optimisation. I have hands-on experience using tools such as SEMrush, GA4, Google Search Console, Ahrefs and Screaming Frog, and regularly work with AI tools including ChatGPT and Microsoft Copilot.

Ashleigh Williams

I’m Ashleigh Williams, a content writer and creator with extensive experience across B2B, B2C, SEO-driven and AI-supported content. I’ve worked in content optimisation, copywriting and editorial roles, producing articles, landing pages, lead-generation content, campaigns and social media assets for a wide range of clients and publishers. With a background in English Literature and History, I combine strong research skills with a sharp eye for detail, specialising in editing, proofreading and performance-led content optimisation. I have hands-on experience using tools such as SEMrush, GA4, Google Search Console, Ahrefs and Screaming Frog, and regularly work with AI tools including ChatGPT and Microsoft Copilot.

Available to hire

I’m Ashleigh Williams, a content writer and creator with extensive experience across B2B, B2C, SEO-driven and AI-supported content. I’ve worked in content optimisation, copywriting and editorial roles, producing articles, landing pages, lead-generation content, campaigns and social media assets for a wide range of clients and publishers.

With a background in English Literature and History, I combine strong research skills with a sharp eye for detail, specialising in editing, proofreading and performance-led content optimisation. I have hands-on experience using tools such as SEMrush, GA4, Google Search Console, Ahrefs and Screaming Frog, and regularly work with AI tools including ChatGPT and Microsoft Copilot.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Welsh
Intermediate

Work Experience

Content Writer at Niche Website Builders
January 1, 2020 - January 1, 2021
Content writing, copywriting and content creation (B2B, B2C, lead generation, SEO and AI-driven content). KPI targets, managing workload, social media and blog management. Editing and proofreading content, and training colleagues.
HARO Specialist Team Lead at Niche Website Builders
January 1, 2021 - January 1, 2022
Liaising with clients, creating and managing backlinks, HARO campaigns, training colleagues and running team meetings. Managing workloads and ensuring best practices are followed. Tracking backlinks and applying SEO techniques.
Content Optimisation Executive at Niche Website Builders
January 1, 2022 - January 1, 2025
Created and wrote content for B2B lead generation (articles, landing pages, emails, PDFs and ads). Tracked SEO performance and used data to optimise content with AI/SEO trends. Edited AI-generated content.
Content Creator at For The Love of Books Blog
January 1, 2017 - Present
Content writer, copywriting and content creation for B2B and B2C including lead generation, SEO and AI‑driven content; managing social media and blogs; proofreading and editing; meeting deadlines; keyword research; training colleagues; creating landing pages; backlink management and content optimization.
Content Optimization Executive at Niche Website Builders
January 1, 2022 - December 31, 2025
Created and wrote content for B2B and B2B lead generation services including articles, landing pages, customer forms, lead managers services, blog posts, guest posts, campaigns, social media, emails, PDFs and advertisements. Tracked and evaluated SEO performance; edited and proofread AI created content.
HARO Specialist Team Lead at Niche Website Builders / HARO Manager
January 1, 2021 - December 31, 2022
Liaising with clients, creating and managing backlinks, coordinating HARO campaigns, tracking backlinks, applying SEO techniques, training colleagues, and leading team meetings to ensure timely delivery and high-quality content.

Education

CIM Certification at The Chartered Institute of Marketing
October 1, 2024 - November 1, 2024
Niche Website Builders for The Love of Books at FTLO Books / Niche Website Builders
January 1, 2013 - December 31, 2016
A Level English at Cyfarth High School
January 11, 2030 - January 26, 2026
Welsh Baccalaureate at Cyfarth High School
January 11, 2030 - January 26, 2026
History & Geography A-Levels at Cyfarth High School
January 11, 2030 - January 26, 2026
Bachelor's degree at Cardiff University
January 11, 2030 - January 26, 2026
CIM Certification at The Chartered Institute of Marketing
January 11, 2030 - January 26, 2026

Qualifications

A Level English
January 11, 2030 - January 19, 2026
Welsh Baccalaureate
January 11, 2030 - January 19, 2026
History
January 11, 2030 - January 19, 2026
Geography
January 11, 2030 - January 19, 2026
HARO Specialist Training
January 1, 2021 - December 31, 2021
A-Level English
January 11, 2030 - January 19, 2026
Welsh Baccalaureate
January 11, 2030 - January 19, 2026
Keyword Research Course
January 11, 2030 - January 26, 2026
SEMrush Training
January 11, 2030 - January 26, 2026
CIM Certification
January 11, 2030 - January 26, 2026
Keyword Research Course
January 11, 2030 - January 26, 2026
SEMrush Training
January 11, 2030 - January 26, 2026
A Level English
January 11, 2030 - January 28, 2026
Welsh Baccalaureate
January 11, 2030 - January 28, 2026
History / Geography (A-Level)
January 11, 2030 - January 28, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Other