I’m passionate about making the world a better place by telling stories that matter. I’m currently in South Africa, working as an animator at Rooftop Productions and freelancing on projects. I mentor a team of creatives to ensure we are constantly learning and growing, translating complex information into clear, engaging animations. I’m a friendly morning person who loves coffee and helping others learn new things. My journey has spanned designing and photography at Matchbox Media, a stint as a photographer on Norwegian cruise ships, and a climb to assistant manager before settling on land to deepen my design skills. I joined Rooftop Productions as a graphic designer, then became their marketer and eventually a senior animator. I’ve been leveling up my design, animation, and leadership skills ever since.…

Ashley Reid

I’m passionate about making the world a better place by telling stories that matter. I’m currently in South Africa, working as an animator at Rooftop Productions and freelancing on projects. I mentor a team of creatives to ensure we are constantly learning and growing, translating complex information into clear, engaging animations. I’m a friendly morning person who loves coffee and helping others learn new things. My journey has spanned designing and photography at Matchbox Media, a stint as a photographer on Norwegian cruise ships, and a climb to assistant manager before settling on land to deepen my design skills. I joined Rooftop Productions as a graphic designer, then became their marketer and eventually a senior animator. I’ve been leveling up my design, animation, and leadership skills ever since.…

Available to hire

I’m passionate about making the world a better place by telling stories that matter. I’m currently in South Africa, working as an animator at Rooftop Productions and freelancing on projects. I mentor a team of creatives to ensure we are constantly learning and growing, translating complex information into clear, engaging animations. I’m a friendly morning person who loves coffee and helping others learn new things.

My journey has spanned designing and photography at Matchbox Media, a stint as a photographer on Norwegian cruise ships, and a climb to assistant manager before settling on land to deepen my design skills. I joined Rooftop Productions as a graphic designer, then became their marketer and eventually a senior animator. I’ve been leveling up my design, animation, and leadership skills ever since.

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Language

English
Fluent

Work Experience

Animator / Graphic Designer at Rooftop.eu
May 1, 2014 - Present

Education

Graphic Design Degree at Nelson Mandela University
December 20, 2013
Art and Graphic Design course at PE College
January 1, 2008 - January 1, 2009
Graphic Design Diploma at Nelson Mandela University
January 1, 2009 - January 1, 2012
Public Relations (6 month course) at UNISA
January 1, 2015 - June 30, 2015
SMME Management (6 month course) at UNISA
January 1, 2015 - June 30, 2015
Advanced Social Media Marketing at Shaw Academy
January 1, 2018 - June 30, 2018
Art and Graphic Design course at PE College
January 1, 2008 - January 1, 2009
Graphic Design Diploma at Nelson Mandela University (NMU)
January 1, 2009 - January 1, 2012
Public Relations at UNISA
January 1, 2015 - September 29, 2025
SMME Management at UNISA
January 1, 2015 - September 29, 2025
Advanced Social Media Marketing at Shaw Academy
January 1, 2018 - September 29, 2025
Art and Graphic Design course at PE College
January 1, 2008 - December 31, 2009
Graphic Design Diploma at Nelson Mandela University (NMU)
January 1, 2009 - December 31, 2012
Public Relations at UNISA
January 1, 2015 - June 30, 2015
SMME Management at UNISA
January 1, 2015 - June 30, 2015
Advanced Social Media Marketing at Shaw Academy
January 1, 2018 - June 30, 2018

Qualifications

Public Relations (6 month course)
January 1, 2015 - June 30, 2015
SMME Management (6 month course)
January 1, 2015 - June 30, 2015
Advanced Social Media Marketing
January 1, 2018 - June 30, 2018
Graphic Design Degree
February 1, 2009 - November 30, 2012

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Professional Services, Other
    uniE608 Logo Design and Animation
    I love branding and creating logos. Being able to create something that is recognizable across any screen and print, is one of my passions. I also can animate logos, which strengthens the brand across all social media and marketing platforms.…
    uniE608 World Health Organisation - Pandemic Simulator
    The client was the World Health Organisation (WHO). They needed a video to promote a new pandemic simulator concept. It is aimed at investors and governments. Approach: I chose to go for a metaphorical approach as this system does not yet exist but it can easily help the viewer understand the possibilities of the tool. My Roles: • Storyboard Artist • Animated the majority of this project. animator explainervideo motiongraphics motion promotion…
    uniE608 Early Childhood Marriage - South Sudan
    The client was UNICEF, this video is part of a long-standing campaign to create awareness for those who face similar situations and for those who can help make a difference. Approach: Creating a video that tells a story in a beautiful way and shows that there is hope. We mixed some subtle 2D frame by frame animations into the characters along with some digital camera movements throughout the scenes. My Role: • Animation animator story awareness illustration 2D…
    uniE608 TDP - New Logo and Branding
    The client is an accounting firm called TDP, they wanted a new look and feel for their up-and-coming 50-year anniversary. Approach: The original branding had a very green color palette and I wanted to go for something a bit different with a dark navy blue and a turquoise color palette combined with a spot color of gold in the accents. I created a fun teaser and logo reveal animation promoting the new look and a logo reveal. My Roles: • Graphic Design • Animation video animator advert logo animation promotion advert beforeandafter animator branding…
    uniE608 Children and Armed Conflict
    The client was The UN Office of the Special Representative of the Secretary-General (OSRSG) The aim was to create a video that is relatable to the children represented in these places with conflicts of war. Approach: I chose to go with a comic book-type feel with a twist of animation and depth within each panel. As if each panel is a window of time and into its own world. Because the content of this is very sensitive and we could not show actual people we chose to generate the images using Ai and in combination with vector illustrated backgrounds it made for a very unique look. My Roles: • I created a rough storyboard and worked with a storyboard artist to create the final images. • I animated the video. story comic comicbook animator storyboard awareness campaign Ai animation…
    uniE608 Vaccine App
    The client wanted something that is fun and different to show various scenarios of how the Vaccine App could be useful. Approach: I went for a fun traditional frame by frame approach for the characters and mixed in some motion graphics as well to help bring their branding elements and colors into the overall video. My Roles: • Storyboard Artist • Animator video explainervideo animator advert…