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I am an experienced marketing and events professional with a passion for creating meaningful brand experiences. I’ve spent over nine years leading strategic campaigns, managing large-scale events, and delivering impactful content across digital and traditional channels. I excel in project management, brand strategy, and cross-functional leadership, with a track record of driving engagement, improving processes, and achieving measurable business results. I’m excited to build brands that connect people, spark engagement, and fuel growth. I thrive in collaborative environments and am energized by turning insights into compelling campaigns and experiences that drive growth and strengthen client relationships.…I am an experienced marketing and events professional with a passion for creating meaningful brand experiences. I’ve spent over nine years leading strategic campaigns, managing large-scale events, and delivering impactful content across digital and traditional channels. I excel in project management, brand strategy, and cross-functional leadership, with a track record of driving engagement, improving processes, and achieving measurable business results. I’m excited to build brands that connect people, spark engagement, and fuel growth. I thrive in collaborative environments and am energized by turning insights into compelling campaigns and experiences that drive growth and strengthen client relationships.

Ashley Williams

Marketing Strategist, Content Strategist, Project Manager, +2

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I am an experienced marketing and events professional with a passion for creating meaningful brand experiences. I’ve spent over nine years leading strategic campaigns, managing large-scale events, and delivering impactful content across digital and traditional channels. I excel in project management, brand strategy, and cross-functional leadership, with a track record of driving engagement, improving processes, and achieving measurable business results. I’m excited to build brands that connect people, spark engagement, and fuel growth. I thrive in collaborative environments and am energized by turning insights into compelling campaigns and experiences that drive growth and strengthen client relationships.…I am an experienced marketing and events professional with a passion for creating meaningful brand experiences. I’ve spent over nine years leading strategic campaigns, managing large-scale events, and delivering impactful content across digital and traditional channels. I excel in project management, brand strategy, and cross-functional leadership, with a track record of driving engagement, improving processes, and achieving measurable business results. I’m excited to build brands that connect people, spark engagement, and fuel growth. I thrive in collaborative environments and am energized by turning insights into compelling campaigns and experiences that drive growth and strengthen client relationships.

Available to hire

I am an experienced marketing and events professional with a passion for creating meaningful brand experiences. I’ve spent over nine years leading strategic campaigns, managing large-scale events, and delivering impactful content across digital and traditional channels. I excel in project management, brand strategy, and cross-functional leadership, with a track record of driving engagement, improving processes, and achieving measurable business results. I’m excited to build brands that connect people, spark engagement, and fuel growth.

I thrive in collaborative environments and am energized by turning insights into compelling campaigns and experiences that drive growth and strengthen client relationships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Marketing Lead at RBC Global Asset Management

December 1, 2022 - Present

Manage and coordinate end-to-end execution of national and regional marketing campaigns and events, oversee timelines, stakeholder engagement, compliance, and production—contributing to a 20% increase in brand awareness. Developed marketing materials including videos, communications, and event branding assets, incorporating innovative creative elements to elevate attendee and client experience. Orchestrated and supported over 150 virtual, in-person, and hybrid events annually, ensuring consistent brand presence. Cultivated internal and external partner relationships to strengthen brand and client engagement. Evaluated campaign analytics and performance metrics, providing actionable insights to optimize strategies across multiple channels. Championed the deployment of marketing team processes and workflows, spearheading the build, connection, and scaling of systems to improve cross-team collaboration and efficiency.

Vendor Marketing Manager at TD Synnex

August 1, 2022 - November 30, 2022

Led the strategy, planning, and execution of vendor marketing campaigns designed to drive product sales, strengthen partnerships, and increase brand visibility. Directed the coordination of marketing calendars, promotions, and co-op budgets, ensuring alignment with vendor goals and maximizing ROI. Identified new market opportunities and formulated strategic proposals to support both vendor and corporate growth objectives. Collaborated with internal creative and digital teams to deliver high-impact campaign assets and performance reports that informed future initiatives.

Lead Marketing & Events Specialist at Juice Plus+ Canada

August 1, 2018 - August 31, 2022

Pioneered the strategy, development, and rollout of national marketing campaigns and social content, driving an 80%+ increase in digital engagement and strengthening brand visibility. Managed full planning and execution of large-scale corporate events, including annual conferences for 1,500+ attendees and executive briefings, with budgets over $250,000, ensuring seamless logistics and exceptional attendee experiences. Built relationships with internal teams and external partners to support program goals and maximize impact. Created marketing materials and branding assets, including videos and communications, integrating innovative creative elements that elevated attendee experience.