Available to hire
Sono Asia Castiglioni, vivo a Lugano e ho appena terminato il Bachelor in Comunicazione e Marketing all’USI. Mi occupo di marketing e comunicazione digitale, con focus su social media, copywriting e relazioni con stakeholder. Mi piace unire creatività e dati per rendere i contenuti più efficaci e misurabili.
Ho maturato esperienza in ruoli amministrativi e di coordinamento (operations, back/front office e gestione documentale) oltre a stage nel marketing e nel digital: dalla stesura di comunicati stampa alla creazione di contenuti, analisi dei competitor e ottimizzazione di campagne. Parlo italiano madrelingua e ho una buona base di inglese (B2), con interessi che spaziano dalla comunicazione alla moda e alle HR.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Italian
Fluent
English
Advanced
French
Intermediate
Work Experience
Stage - Marketing and Public Relations Specialist at Azra Advanced Materials AG
December 1, 2025 - March 31, 2026Redazione di comunicati stampa e creazione di contenuti per canali digitali e social media. Ricerca di mercato e analisi dei competitor. Gestione della comunicazione con stakeholder e partner.
Internship - Marketing and Public Relations Specialist at Azra Advanced Materials AG
December 1, 2025 - March 31, 2026Write press releases and create content for digital channels and social media. Support marketing through market research and competitor analysis, and contribute to communication management with stakeholders and partner organizations.
Marketing and Public Relations Specialist Intern at Azra Advanced Materials AG
December 1, 2025 - March 31, 2026Internship duties included press release writing, content creation for digital channels and social media, market research and competitor analysis, and communication management with stakeholders and partners.
Internship – Marketing and Public Relations Specialist at Azra Advanced Materials AG
December 1, 2025 - March 1, 2026Internship focusing on press release writing, content creation for digital channels and social media, market research and competitor analysis, and communication management with stakeholders and partners.
Stage - Social Media & Digital Marketing Manager at OneDance
October 1, 2025 - October 1, 2025Gestione e-commerce e supporto alle vendite online; pianificazione e implementazione di strategie digitali multi-canale; creazione, gestione e monitoraggio dei contenuti per i canali social; attività di content creator e copywriting con pianificazione editoriale; analisi dei dati e insight per ottimizzare performance, engagement e conversioni; gestione campagne pubblicitarie sui social media con ottimizzazione dei contenuti.
Stage - Social Media & Digital Marketing Manager at OneDance - Associazione benefica
April 1, 2025 - October 31, 2025Pianificazione e implementazione di strategie digitali multicanale. Attività di content creation e copywriting con pianificazione editoriale. Analisi di dati e insight per ottimizzare performance, engagement e conversioni. Gestione campagne pubblicitarie sui social media e organizzazione di eventi.
Internship - Social Media & Digital Marketing Manager at OneDance (Non-profit Association)
April 1, 2025 - October 31, 2025Planned and implemented multi-channel digital strategies. Created content and copy with editorial planning, analyzed data and insights to improve engagement and conversions, managed social media advertising campaigns, and supported event organization.
Internship - Social Media & Digital Marketing Manager at OneDance
April 1, 2025 - October 31, 2025Planned and implemented multi-channel digital strategies; produced content and copywriting with editorial planning; analyzed data and insights to optimize performance, engagement, and conversions; managed social media advertising campaigns and content optimization.
Internship – Social Media & Digital Marketing Manager at OneDance
April 1, 2025 - October 1, 2025Planned and implemented multi-channel digital strategies; content creation and copywriting with editorial planning; analyzed data and insights to optimize performance, engagement and conversions; managed social media advertising campaigns and content optimization.
Addetta amministrativa bancaria at Banco di Desio e della Brianza - Ufficio Service S.R.L.
August 1, 2023 - August 1, 2023Back-office e aggiornamento delle anagrafiche clienti; gestione delle richieste relative a carte di credito/debito e servizi di pagamento digitali; verifica di conformità delle operazioni alle norme interne e alle normative bancarie; customer care e assistenza telefonica; esecuzione di operazioni bancarie e transazioni finanziarie.
Banking Operations & HR Generalist at Ufficio Service S.R.L. - Banco di Desio e della Brianza
February 1, 2023 - August 31, 2023Managed back-office procedures and updated customer records; provided customer care and telephone assistance; executed banking operations and financial transactions; supported HR onboarding and administrative tasks.
Bank Administrative Assistant at Banco di Desio e della Brianza – Ufficio Service S.R.L.
February 1, 2023 - August 1, 2023Managed back-office procedures and updated customer records; Provided customer care and telephone assistance to clients; Executed banking operations and financial transactions; Human Resources management support; HR onboarding and administrative support
Bank Administrative Assistant at Banco Desio e della Brianza Ufficio Service S.R.L.
February 1, 2023 - August 1, 2023Managed back-office procedures, updated customer records, provided customer care via telephone, executed banking operations and financial transactions, and supported HR onboarding and administrative tasks.
Bank Administrative Assistant at Banco di Desio e della Brianza - Ufficio Service S.R.L.
February 1, 2023 - August 1, 2023Managed back-office procedures, provided customer care and telephone assistance, executed banking operations, and supported human resources onboarding and administrative tasks.
Vice Presidente (carica onoraria) - Amministrazione e Operations at So.Crem. - Società per la Cremazione FIC
June 1, 2022 - PresentGestione e coordinamento di attività di back e front office, con supervisione delle operazioni. Cura della documentazione, archiviazione e aggiornamento dei database. Organizzazione e monitoraggio delle attività amministrative, operative e contabili, realizzazione di report periodici e gestione dei rapporti con gli utenti.
Vice President (honorary position) - Administration & Operations at So.Crem. - Società per la Cremazione FIC
June 1, 2022 - PresentCoordinate and supervise back and front office activities, manage documentation and archiving, and ensure database updates. Organize and monitor administrative, operational, and accounting activities, and prepare periodic reports while maintaining relationships with users.
Back/Front Office Administrative Assistant at So.Crem. - Società per la Cremazione FIC
June 1, 2022 - June 1, 2022Segreteria amministrativa, gestione della documentazione e archiviazione; inserimento dati e aggiornamento database; compilazione e gestione di report periodici; supporto alle funzioni amministrative e contabili.
Front/Back Office Assistant at So.Crem. – Società per la Cremazione FIC
June 1, 2020 - June 1, 2022Document management and archiving, data entry and database updates, preparation and compilation of periodic reports, and support to administrative and accounting functions.
Front/Back Office Assistant at So.Crem. - Società per la Cremazione FIC
June 1, 2020 - June 1, 2022Document management and archiving; data entry and database updating; preparation and compilation of periodic reports; support to administrative and accounting functions.
Education
Bachelor in Comunicazione at USI - Università della Svizzera Italiana
September 1, 2023 - November 6, 2025Master Fashion Social Media Manager at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 1, 2023Master HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 1, 2022Diploma in Scienze Umane at Istituto Intelligentia
September 1, 2017 - July 1, 2022Bachelor's Degree in Communication, Culture and Society at USI - Università della Svizzera Italiana
September 1, 2023 - March 25, 2026Master in Fashion Social Media Management at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 1, 2023Master in HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 1, 2022High School Diploma in Human Sciences at Istituto Intelligentia
September 1, 2017 - July 1, 2022Bachelor’s Degree in Communication, Culture and Society at USI - Università della Svizzera Italiana
September 1, 2023 - March 27, 2026Master in Fashion Social Media Management at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 1, 2023Master in HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 1, 2022High School Diploma in Human Sciences at Istituto Intelligentia
September 1, 2017 - July 1, 2022Bachelor's Degree at USI - Università della Svizzera Italiana
September 1, 2023 - March 27, 2026Master at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 1, 2023Master at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 1, 2022High School Diploma at Istituto Intelligentia
September 1, 2017 - July 1, 2022Bachelor's Degree in Communication, Culture and Society at USI - Università della Svizzera Italiana
September 1, 2023 - June 8, 2026Master in Fashion Social Media Management at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 30, 2023Master in HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 31, 2022High School Diploma in Human Sciences at Istituto Intelligentia
September 1, 2017 - July 31, 2022Bachelor’s Degree in Communication, Culture and Society at USI - Università della Svizzera Italiana
September 1, 2023 - September 24, 2026Master in Fashion Social Media Management at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 30, 2023Master in HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 31, 2022High School Diploma in Human Sciences (Grade: 91/100) at Istituto Intelligentia
September 1, 2017 - July 31, 2022Bachelor in Comunicazione at USI - Università della Svizzera Italiana
September 1, 2023 - September 24, 2026Master Fashion Social Media Manager at IDI - Italian Design Institute - Sviluppo Europa Srl
September 1, 2022 - June 30, 2023Master HR Specialist at CFTA - Consorzio di Formazione e Tecnologie Avanzate
October 1, 2022 - December 31, 2022Diploma in Scienze Umane at Istituto Intelligentia
September 1, 2017 - July 31, 2022Qualifications
Master in Fashion Social Media Management
September 1, 2022 - June 1, 2023Master in HR Specialist
October 1, 2022 - December 1, 2022High School Diploma in Human Sciences
September 1, 2017 - July 1, 2022Industry Experience
Media & Entertainment, Professional Services, Financial Services, Retail, Education, Non-Profit Organization, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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