As a Business Development Associate, I was responsible for driving lead generation, securing new clients, and optimizing the sales funnel across multiple industries. I worked closely with marketing and operations teams to close high-value deals and build strong, long-term business relationships that aligned with the company’s growth objectives. My role involved identifying and approaching potential clients through strategic cold outreach via calls, LinkedIn, and email, while managing CRM pipelines to efficiently track leads, schedule appointments, and analyze performance metrics. I developed and presented tailored proposals that addressed client needs and ROI goals, conducted in-depth market research to identify emerging opportunities and trends, and enhanced conversion rates by nurturing leads through personalized communication and consistent follow-ups.

Business Development Executive at Softigh

January 1, 2025 - Present

As a Business Development Executive at Softigh, I empower brands and startups to scale by leveraging AI-powered marketing systems, automation, and data-driven strategies. My role bridges business development and digital innovation, ensuring clients achieve measurable growth and long-term success. I have designed and executed AI-driven marketing strategies that enhanced lead generation, improved ROI, and boosted client acquisition rates. By identifying and closing new business opportunities, I successfully expanded the company’s client portfolio across diverse industries. Additionally, I built and nurtured strategic partnerships that fostered sustainable collaboration and revenue growth. My work involved conducting in-depth market research and competitive analysis to shape sales strategies and uncover emerging opportunities, as well as implementing automation tools to optimize business processes, improve operational efficiency, and support scalable growth. I also led automation initiatives to streamline lead acquisition, client communication, and onboarding processes, ensuring a seamless and results-driven business development framework.