Hi, I’m Assem Ashraf Mohamed, an Associate Creative Director based in Egypt. I specialize in conceptualizing and copywriting in both Arabic and English, and I oversee their adaptation across TV, radio, billboards, social media, and print. I also present all creative outputs to clients and guide the team to deliver high-quality work on time. I lead and mentor a talented team of copywriters and designers, ensuring collaboration and consistent quality across all deliverables. I regularly share my industry insights through guest lectures at the American University in Cairo and enjoy helping students translate ideas into effective marketing communication.

Assem Ashraf Mohamed

Hi, I’m Assem Ashraf Mohamed, an Associate Creative Director based in Egypt. I specialize in conceptualizing and copywriting in both Arabic and English, and I oversee their adaptation across TV, radio, billboards, social media, and print. I also present all creative outputs to clients and guide the team to deliver high-quality work on time. I lead and mentor a talented team of copywriters and designers, ensuring collaboration and consistent quality across all deliverables. I regularly share my industry insights through guest lectures at the American University in Cairo and enjoy helping students translate ideas into effective marketing communication.

Available to hire

Hi, I’m Assem Ashraf Mohamed, an Associate Creative Director based in Egypt. I specialize in conceptualizing and copywriting in both Arabic and English, and I oversee their adaptation across TV, radio, billboards, social media, and print. I also present all creative outputs to clients and guide the team to deliver high-quality work on time.

I lead and mentor a talented team of copywriters and designers, ensuring collaboration and consistent quality across all deliverables. I regularly share my industry insights through guest lectures at the American University in Cairo and enjoy helping students translate ideas into effective marketing communication.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Associate Creative Director at Point Of View
November 1, 2018 - October 10, 2025
Conceptualizes and writes advertising campaigns in Arabic and English; oversees adaptation to TV & radio, billboards, social media, and print; presents creative outputs to clients; mentors copywriters and designers to ensure deadlines, collaboration, and high-quality deliverables.
Account Manager at POD Egypt PR Agency (UMS Group - United Media Services)
July 1, 2016 - November 1, 2018
Liaison between clients and the public; writes press releases; interacts with reporters, producers, and editors; manages press release database; organizes promotional events and programs; maintains media relations for various accounts.
Public Relations Specialist at Nineteen84 Management
November 1, 2013 - October 1, 2016
Liaison between clients and the public; writes press releases; engages with media; organizes promotional events; maintains database of press releases and contacts.
Back Ofce Supervisor at Sykes Enterprises
November 1, 2011 - June 1, 2013
Handled escalations; coached a team of agents; analyzed data to improve performance metrics; provided training and collaboration with QA and Training teams to optimize processes.
Service Matter Expert (Supervisor) at Sutherland
January 1, 2010 - May 1, 2011
Trained and coached newcomers; managed a team of 15 agents; implemented motivation plans; resolved diverse customer inquiries; achieved high first-call resolution and performance targets.
International Customer Support Advisor at Vodafone Egypt
November 1, 2008 - December 1, 2009
Handled inquiries related to billing, prepay, technical advisement, and COPS administration; maintained CRM records; contributed to process improvements.
Analysis Agent at E-Group
November 1, 2007 - November 1, 2008
Conducted customer surveys and led campaigns (Google, NHS campaigns) to gather insights and drive sales/awareness.
Representative at EgyMatec
October 1, 2005 - July 1, 2007
Handled outdoor responsibilities; built relationships with the public and stakeholders.

Education

Bachelor's Degree in Business Administration at Alexandria University (ALEXU), Egypt
January 1, 2008 - January 1, 2012
Thanaweya Amma (High School Diploma) at El Orman High School, Egypt
January 1, 2006 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Telecommunications