Hi, I'm Astha. I’m a Content Marketing Manager based in Berlin. For over a decade, I’ve worked as a copywriter, digital marketer and content specialist across industries in India and Berlin (B2B, FMCG, Ed-Tech, HR). In my time working in Berlin, I’ve helped high-growth B2B startups set up and scale their content strategies and distribution. I love enabling companies to improve brand visibility, work on innovative content formats, work with external agencies on creative campaigns and identify new opportunities to grow. In my recent experience, I have worked extensively on LinkedIn content, repurposing various content formats such as videos to posts, and reports to short-form content. I also helped leadership build and boost their personal brands on LinkedIn through interesting thought-leadership content. At WorkMotion, I single-handedly maintained the company LinkedIn page and grew it organically from 30k followers to over 100k followers in 2 years. If you think I’m the right fit, let’s talk!

Astha Prakash

Hi, I'm Astha. I’m a Content Marketing Manager based in Berlin. For over a decade, I’ve worked as a copywriter, digital marketer and content specialist across industries in India and Berlin (B2B, FMCG, Ed-Tech, HR). In my time working in Berlin, I’ve helped high-growth B2B startups set up and scale their content strategies and distribution. I love enabling companies to improve brand visibility, work on innovative content formats, work with external agencies on creative campaigns and identify new opportunities to grow. In my recent experience, I have worked extensively on LinkedIn content, repurposing various content formats such as videos to posts, and reports to short-form content. I also helped leadership build and boost their personal brands on LinkedIn through interesting thought-leadership content. At WorkMotion, I single-handedly maintained the company LinkedIn page and grew it organically from 30k followers to over 100k followers in 2 years. If you think I’m the right fit, let’s talk!

Available to hire

Hi, I’m Astha.

I’m a Content Marketing Manager based in Berlin. For over a decade, I’ve worked as a copywriter, digital marketer and content specialist across industries in India and Berlin (B2B, FMCG, Ed-Tech, HR). In my time working in Berlin, I’ve helped high-growth B2B startups set up and scale their content strategies and distribution.

I love enabling companies to improve brand visibility, work on innovative content formats, work with external agencies on creative campaigns and identify new opportunities to grow. In my recent experience, I have worked extensively on LinkedIn content, repurposing various content formats such as videos to posts, and reports to short-form content. I also helped leadership build and boost their personal brands on LinkedIn through interesting thought-leadership content.

At WorkMotion, I single-handedly maintained the company LinkedIn page and grew it organically from 30k followers to over 100k followers in 2 years.

If you think I’m the right fit, let’s talk!

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

English
Fluent
German
Beginner

Work Experience

Jr Content Specialist at Webenza, India
May 1, 2014 - March 1, 2015
Produced SEO-optimized content for 12 customers across sectors such as Schneider Electric and Amnesty International. Created content for 10+ websites, apps, social channels, video scripts and creative pitches. Hosted and managed online contests for companies, increasing brand visibility and engagement.
Social Media Community Manager at Ogilvy & Mather, India
March 1, 2015 - April 1, 2016
Managed IBM’s online presence including blogs, emails, communities and social channels garnering over 30k visitors every month. Hosted 6 company events for IBM and produced 26 videos including panel discussions and interviews. Produced 60+ articles and infographics based on input by SMEs and managed content calendars for distribution.
Copywriter and Community Manager at Hector Beverages (Paper Boat), India
April 1, 2016 - December 1, 2017
Conducted brand awareness campaigns for 3M followers on Facebook & YouTube and worked with external agencies on photoshoots and video production. Managed digital marketing campaigns on Instagram and Amazon, launching new products during key seasons. Managed a community of 3000+ influencers and media partners for branding & visibility. Developed copy for the website, product packaging, social and email campaigns including 500+ social posts.
Communications Specialist at Gradestack Learning, India
August 1, 2018 - March 1, 2020
Devised a high-level brand communication strategy incorporating multimedia formats across channels. Produced paid YouTube and TikTok strategies and worked with the in-house production team to supply a stream of 20+ monthly videos. Developed 14 major digital campaigns for new product feature releases along with the product team. Managed a cross-functional team of writers, designers, and videographers and produced 30+ digital marketing campaigns to generate demand for online courses.
Copywriter & Content Specialist at Randstad Enterprise, India
April 1, 2020 - March 1, 2022
Developed employer branding strategies for over 16 global clients, including Ericsson, Honeywell, and Allianz. Produced 20+ landing pages, 30+ creative client pitches, and 50+ job descriptions. Released 24 brand assessments and 8+ research reports for global customers hiring in key locations. Led multiple communication initiatives, including employee-based articles, videos, and social media, for a combined audience of over 80,000.
Content Marketing Manager at Work Motion Software GmbH
June 1, 2022 - August 1, 2025
Established the Content Marketing division from scratch, driving multi-channel strategies. Developed product landing pages & website content, taking the SEO content score from 26 to 87 on Search Atlas. Led product messaging and sales enablement to boost market presence, increasing the average CTR of paid ads by 30%. Produced 25+ research articles, 40+ emails, 30+ videos independently and with freelancers and media agencies. Built a LinkedIn strategy, managed content calendars, increased engagement rate by 3x and acquired 75,000 new followers in 2 years with organic content.
Senior Content Marketing Manager at Locallyze GmbH
August 1, 2025 - February 1, 2026
Led self-organized company events in Berlin, Amsterdam, and London, managing speakers, moderating panels, driving brand buzz and lead generation. Drove a lead gen agenda and engagement strategy across channels to boost and maximize event registrations. Built and ran the Product Advisory Board, facilitating discussions with key customers and stakeholders, delivering actionable product insights.

Education

Master of Media & Communication at Symbiosis International University, India
January 1, 2012 - December 31, 2015
Bachelor of Business Management at Dayalbagh Educational Institute, India
January 1, 2009 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education