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I am a growth-oriented marketing professional with 2+ years of experience in digital marketing, customer acquisition, and brand growth within the motorcycle touring industry. I am experienced in SEO, paid media, social media marketing, and campaign strategy, with a strong understanding of rider communities, customer behaviour, and premium motorcycling experiences. I hold a B.Tech in Artificial Intelligence and Machine Learning, bringing analytical thinking and data-driven decision-making to marketing initiatives. I have hands-on experience driving brand awareness, lead generation, and customer engagement for an adventure mototouring company, with a track record of increasing organic traffic and social engagement.…I am a growth-oriented marketing professional with 2+ years of experience in digital marketing, customer acquisition, and brand growth within the motorcycle touring industry. I am experienced in SEO, paid media, social media marketing, and campaign strategy, with a strong understanding of rider communities, customer behaviour, and premium motorcycling experiences. I hold a B.Tech in Artificial Intelligence and Machine Learning, bringing analytical thinking and data-driven decision-making to marketing initiatives. I have hands-on experience driving brand awareness, lead generation, and customer engagement for an adventure mototouring company, with a track record of increasing organic traffic and social engagement.

Astha Rai

Growth Marketer, Marketing Strategist, Product Marketer, +2

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I am a growth-oriented marketing professional with 2+ years of experience in digital marketing, customer acquisition, and brand growth within the motorcycle touring industry. I am experienced in SEO, paid media, social media marketing, and campaign strategy, with a strong understanding of rider communities, customer behaviour, and premium motorcycling experiences. I hold a B.Tech in Artificial Intelligence and Machine Learning, bringing analytical thinking and data-driven decision-making to marketing initiatives. I have hands-on experience driving brand awareness, lead generation, and customer engagement for an adventure mototouring company, with a track record of increasing organic traffic and social engagement.…I am a growth-oriented marketing professional with 2+ years of experience in digital marketing, customer acquisition, and brand growth within the motorcycle touring industry. I am experienced in SEO, paid media, social media marketing, and campaign strategy, with a strong understanding of rider communities, customer behaviour, and premium motorcycling experiences. I hold a B.Tech in Artificial Intelligence and Machine Learning, bringing analytical thinking and data-driven decision-making to marketing initiatives. I have hands-on experience driving brand awareness, lead generation, and customer engagement for an adventure mototouring company, with a track record of increasing organic traffic and social engagement.

Available to hire

I am a growth-oriented marketing professional with 2+ years of experience in digital marketing, customer acquisition, and brand growth within the motorcycle touring industry. I am experienced in SEO, paid media, social media marketing, and campaign strategy, with a strong understanding of rider communities, customer behaviour, and premium motorcycling experiences.

I hold a B.Tech in Artificial Intelligence and Machine Learning, bringing analytical thinking and data-driven decision-making to marketing initiatives. I have hands-on experience driving brand awareness, lead generation, and customer engagement for an adventure mototouring company, with a track record of increasing organic traffic and social engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at The Dream Riders Group

July 15, 2024 - June 1, 2026

Led digital marketing initiatives for a premium adventure motorcycling brand, contributing to brand awareness, customer acquisition, and community engagement. • Managed SEO, content marketing, Google Ads, Meta Ads, and social media campaigns to increase visibility, generate qualified leads, and improve customer engagement. • Owned end-to-end SEO strategy, driving 80%+ growth in organic traffic and 6.41M search impressions over 16 months through technical SEO, content planning, and on-page optimization. • Developed audience-focused marketing campaigns by understanding rider behaviour, travel preferences, and customer motivations within the motorcycling community. • Owned social media strategy and content calendars across platforms, growing follower base by 40% and increasing engagement rate by 60%.

Marketing Specialist – SEO, Paid Media & Growth at Dream Riders Mototouring LLP

July 1, 2024 - June 1, 2026

Led digital marketing initiatives for a premium adventure motorcycling brand, contributing to brand awareness, customer acquisition, and community engagement. Managed SEO, content marketing, Google Ads, Meta Ads, and social media campaigns to increase visibility, generate qualified leads, and improve customer engagement. Owned end-to-end SEO strategy, driving 80%+ growth in organic traffic and 6.41M search impressions over 16 months through technical SEO and on-page optimization. Developed audience-focused campaigns by understanding rider behaviour, travel preferences, and customer motivations within the motorcycling community. Oversaw social media strategy and content calendars across platforms, growing followers by 40% and boosting engagement by 60%.