Hi there! I’m a creative designer with a strong passion for branding and digital design. My journey began in university, where I honed my skills and learned the latest techniques in design.
I thrive on creating impactful designs that tell a story and resonate with audiences. Whether it’s branding, packaging, or digital content, I love transforming ideas into visually appealing realities.
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The branding for Aura Fitness was built to hit hard and stand tall. Inspired by momentum, energy, and transformation, the visual identity is bold, sharp, and unapologetically modern — just like the people it speaks to.
The logo is a stylized “A” with angular cuts and a forward-leaning stance, symbolizing progress, drive, and personal evolution. Paired with the clean, powerful Funnel Display typeface, it gives off a strong, no-nonsense vibe — but with style.
The color palette uses intense reds, electric blues, and gradients that feel alive — echoing energy, heat, and determination. Each design element — from the sleek logo mark to the dynamic type and punchy visuals — was chosen to radiate confidence and push motivation.
Aura Fitness isn’t just another gym brand. It’s a full-force experience that looks like power, feels like purpose, and moves with you.
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