I am a Creative and versatile midweight Graphic Designer specializing in branding, digital design, motion graphics, and AI-assisted production. I excel at shaping visual identities and scalable brand systems that resonate across digital and print channels. Currently pursuing an MSc in Digital Design & Branding at Brunel University London, I combine academic rigor with hands-on industry practice and a passion for integrating AI tools to accelerate ideation and delivery.…

Aswitha Saravana Deepan

I am a Creative and versatile midweight Graphic Designer specializing in branding, digital design, motion graphics, and AI-assisted production. I excel at shaping visual identities and scalable brand systems that resonate across digital and print channels. Currently pursuing an MSc in Digital Design & Branding at Brunel University London, I combine academic rigor with hands-on industry practice and a passion for integrating AI tools to accelerate ideation and delivery.…

Available to hire

I am a Creative and versatile midweight Graphic Designer specializing in branding, digital design, motion graphics, and AI-assisted production. I excel at shaping visual identities and scalable brand systems that resonate across digital and print channels.

Currently pursuing an MSc in Digital Design & Branding at Brunel University London, I combine academic rigor with hands-on industry practice and a passion for integrating AI tools to accelerate ideation and delivery.

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Language

Tamil
Fluent
English
Fluent

Work Experience

Midweight Graphic Designer at OXYZN
September 1, 2024 - November 1, 2025
Led end-to-end branding projects for tech, lifestyle, and retail clients, managing timelines and creative deliverables independently. Developed comprehensive brand identity systems including logo suites, typography hierarchies, colour palettes, and usage guidelines. Produced motion graphics and animated assets for social campaigns using After Effects and Premiere Pro, driving measurable engagement uplift. Integrated AI tools such as Midjourney, Adobe Firefly, and Runway ML into the design process to accelerate ideation and client presentations.
Part-time Graphic Designer at CHAPS Beverages London, Remote
January 1, 2024 - Present
Handled social media campaigns, branding projects, and marketing materials to enhance brand visibility. Delivered creative solutions aligned with client briefs and project goals within tight deadlines. Produced high-quality visuals including graphics, layouts, and prototypes, while maintaining consistency in brand aesthetics.
Freelance Designer at House of Sause, Clothing Brand, India
December 31, 2023 - July 25, 2025
Gained experience in merchandise designing and handled social media platforms by designing posters for websites and Instagram. Acquired hands-on experience in packaging design.
Graphic Designer at CRAFX Studio, Mumbai, India
December 31, 2023 - July 25, 2025
Developed branding materials such as logos, brochures, and business cards, ensuring consistency with brand identity. Actively communicated with clients to understand their design needs, preferences, and project requirements.
Graphic Designer at CHAP'S Beverages London
January 1, 2023 - November 23, 2025
As a graphic designer, I was responsible for creating branding, digital designs, and content creation. My focus was on producing visually appealing graphics that aligned with the brand's identity.
Graphic Designer at CRAFT Studio
December 31, 2022 - December 31, 2022
At CRAFT Studio, I worked on various design projects including packaging, branding, and digital media. My role involved collaborating with clients to deliver creative solutions that met their needs.
Graphic Designer at The Madras Branding Company
September 1, 2022 - April 1, 2024
Owned visual output for 10+ brand accounts simultaneously, including social graphics, campaign materials, packaging mockups, and print collateral. Designed and produced book layouts, editorial spreads, and publication-ready artwork using InDesign and Illustrator. Conceptualised and executed event branding — stage backdrops, wayfinding systems, merchandise — for large-scale corporate and cultural events.

Education

BSc at Womens Christian College, Chennai
January 1, 2021 - December 31, 2024
Master's at Brunel University
January 1, 2022 - January 1, 2024
MSc Digital Design & Branding at Brunel University London
January 11, 2030 - April 17, 2026
BSc Visual Communication at Women's Christian College
January 11, 2030 - April 17, 2026
Diploma in Graphic Design at Image Creatives
January 11, 2030 - April 17, 2026

Qualifications

Diploma in Graphic Design
January 1, 2022 - December 31, 2022

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Software & Internet
    AURA FITNESS

    The branding for Aura Fitness was built to hit hard and stand tall. Inspired by momentum, energy, and transformation, the visual identity is bold, sharp, and unapologetically modern — just like the people it speaks to.

    The logo is a stylized “A” with angular cuts and a forward-leaning stance, symbolizing progress, drive, and personal evolution. Paired with the clean, powerful Funnel Display typeface, it gives off a strong, no-nonsense vibe — but with style.

    The color palette uses intense reds, electric blues, and gradients that feel alive — echoing energy, heat, and determination. Each design element — from the sleek logo mark to the dynamic type and punchy visuals — was chosen to radiate confidence and push motivation.

    Aura Fitness isn’t just another gym brand. It’s a full-force experience that looks like power, feels like purpose, and moves with you.

    Portfolio
    Here is a small portfolio to give an idea of how my style is and to showcase what I am capable of. graphicdesigner branding illustrator designer…