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I'm a Marketing & PR Specialist who thrives at the intersection of storytelling, strategy, and brand communication. I’ve led campaigns for some of the world’s most recognised brands, including Amazon Web Services, Red Hat, and IKEA, translating complex ideas into meaningful narratives that connect with audiences across platforms. My expertise spans strategic communications, media relations, content strategy, event management, and cross-functional collaboration. I believe great content starts with empathy and is shaped by insight, whether it’s building a purpose-led brand story or bringing ideas to life through thoughtful, well-executed campaigns. I am multilingual - fluent in English, Chinese, Cantonese, and Malay, a skill that enables me to seamlessly navigate diverse markets, bridge cultural gaps, and manage liaisons between stakeholders across regions. This adaptability has allowed me to drive campaigns that resonate locally while meeting global standards, and to build trust across teams, media, and partners from different backgrounds.bio, friendly tone…I'm a Marketing & PR Specialist who thrives at the intersection of storytelling, strategy, and brand communication. I’ve led campaigns for some of the world’s most recognised brands, including Amazon Web Services, Red Hat, and IKEA, translating complex ideas into meaningful narratives that connect with audiences across platforms. My expertise spans strategic communications, media relations, content strategy, event management, and cross-functional collaboration. I believe great content starts with empathy and is shaped by insight, whether it’s building a purpose-led brand story or bringing ideas to life through thoughtful, well-executed campaigns. I am multilingual - fluent in English, Chinese, Cantonese, and Malay, a skill that enables me to seamlessly navigate diverse markets, bridge cultural gaps, and manage liaisons between stakeholders across regions. This adaptability has allowed me to drive campaigns that resonate locally while meeting global standards, and to build trust across teams, media, and partners from different backgrounds.bio, friendly tone

Audrey Chan

Brand Strategist, Marketing Strategist, Content Producer, +2

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I'm a Marketing & PR Specialist who thrives at the intersection of storytelling, strategy, and brand communication. I’ve led campaigns for some of the world’s most recognised brands, including Amazon Web Services, Red Hat, and IKEA, translating complex ideas into meaningful narratives that connect with audiences across platforms. My expertise spans strategic communications, media relations, content strategy, event management, and cross-functional collaboration. I believe great content starts with empathy and is shaped by insight, whether it’s building a purpose-led brand story or bringing ideas to life through thoughtful, well-executed campaigns. I am multilingual - fluent in English, Chinese, Cantonese, and Malay, a skill that enables me to seamlessly navigate diverse markets, bridge cultural gaps, and manage liaisons between stakeholders across regions. This adaptability has allowed me to drive campaigns that resonate locally while meeting global standards, and to build trust across teams, media, and partners from different backgrounds.bio, friendly tone…I'm a Marketing & PR Specialist who thrives at the intersection of storytelling, strategy, and brand communication. I’ve led campaigns for some of the world’s most recognised brands, including Amazon Web Services, Red Hat, and IKEA, translating complex ideas into meaningful narratives that connect with audiences across platforms. My expertise spans strategic communications, media relations, content strategy, event management, and cross-functional collaboration. I believe great content starts with empathy and is shaped by insight, whether it’s building a purpose-led brand story or bringing ideas to life through thoughtful, well-executed campaigns. I am multilingual - fluent in English, Chinese, Cantonese, and Malay, a skill that enables me to seamlessly navigate diverse markets, bridge cultural gaps, and manage liaisons between stakeholders across regions. This adaptability has allowed me to drive campaigns that resonate locally while meeting global standards, and to build trust across teams, media, and partners from different backgrounds.bio, friendly tone

Available to hire

I’m a Marketing & PR Specialist who thrives at the intersection of storytelling, strategy, and brand communication. I’ve led campaigns for some of the world’s most recognised brands, including Amazon Web Services, Red Hat, and IKEA, translating complex ideas into meaningful narratives that connect with audiences across platforms.

My expertise spans strategic communications, media relations, content strategy, event management, and cross-functional collaboration. I believe great content starts with empathy and is shaped by insight, whether it’s building a purpose-led brand story or bringing ideas to life through thoughtful, well-executed campaigns.

I am multilingual - fluent in English, Chinese, Cantonese, and Malay, a skill that enables me to seamlessly navigate diverse markets, bridge cultural gaps, and manage liaisons between stakeholders across regions. This adaptability has allowed me to drive campaigns that resonate locally while meeting global standards, and to build trust across teams, media, and partners from different backgrounds.bio, friendly tone

Skills

Copywriting

Leadership

Experience Level

Copywriting

Expert

Leadership

Expert

Language

English

Fluent

Malay

Intermediate

Work Experience

Senior Account Executive at Archetype Malaysia

October 1, 2024 - October 23, 2025

Served as the primary liaison on day-to-day communications between clients, internal teams, and other stakeholders. Orchestrated 360° communications and marketing campaigns, managing timelines, budgets, deliverables, and cross-functional collaboration. Developed and executed content strategies, including media and social activations, and influencer engagements, aligned with client goals and audience needs. Led the execution of integrated initiatives across print, broadcast, digital, and social platforms to elevate brand presence. Managed social media calendar and content, and paid ads for Facebook, Instagram, and LinkedIn; collaborated with creative teams to develop engaging content.

Junior Consultant | Volunteer Emcee at Archetype Malaysia / International Nature Loving Association (INLA)

September 1, 2023 - October 23, 2025

Served as a junior consultant and volunteer emcee for INLA, contributing to event coordination and public engagement. Performed as an emcee for Nature Loving Music Festivals, engaging diverse audiences, supporting stage management, and helping to convey key messages. Worked with cross-functional teams to ensure smooth event flow and audience experience.