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I’m a results-driven marketer with experience leading 360° go-to-market campaigns, brand launches, and digital activations across APAC. At Mandai Wildlife Group, I spearheaded destination and product marketing initiatives that positioned Mandai Wildlife Reserve as a world-class nature and wildlife destination, while driving attendance and revenue KPIs. My expertise spans brand storytelling, paid media, partnerships, email marketing, and UX improvement — with a strong focus on data-driven performance and creative execution. I bring a mix of strategic thinking and hands-on campaign management to help brands grow with impact and authenticity.…I’m a results-driven marketer with experience leading 360° go-to-market campaigns, brand launches, and digital activations across APAC. At Mandai Wildlife Group, I spearheaded destination and product marketing initiatives that positioned Mandai Wildlife Reserve as a world-class nature and wildlife destination, while driving attendance and revenue KPIs. My expertise spans brand storytelling, paid media, partnerships, email marketing, and UX improvement — with a strong focus on data-driven performance and creative execution. I bring a mix of strategic thinking and hands-on campaign management to help brands grow with impact and authenticity.

Audrey Han

Product Marketer, Growth Marketer, Influencer Marketing Manager, +3

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I’m a results-driven marketer with experience leading 360° go-to-market campaigns, brand launches, and digital activations across APAC. At Mandai Wildlife Group, I spearheaded destination and product marketing initiatives that positioned Mandai Wildlife Reserve as a world-class nature and wildlife destination, while driving attendance and revenue KPIs. My expertise spans brand storytelling, paid media, partnerships, email marketing, and UX improvement — with a strong focus on data-driven performance and creative execution. I bring a mix of strategic thinking and hands-on campaign management to help brands grow with impact and authenticity.…I’m a results-driven marketer with experience leading 360° go-to-market campaigns, brand launches, and digital activations across APAC. At Mandai Wildlife Group, I spearheaded destination and product marketing initiatives that positioned Mandai Wildlife Reserve as a world-class nature and wildlife destination, while driving attendance and revenue KPIs. My expertise spans brand storytelling, paid media, partnerships, email marketing, and UX improvement — with a strong focus on data-driven performance and creative execution. I bring a mix of strategic thinking and hands-on campaign management to help brands grow with impact and authenticity.

Available to hire

I’m a results-driven marketer with experience leading 360° go-to-market campaigns, brand launches, and digital activations across APAC.

At Mandai Wildlife Group, I spearheaded destination and product marketing initiatives that positioned Mandai Wildlife Reserve as a world-class nature and wildlife destination, while driving attendance and revenue KPIs.

My expertise spans brand storytelling, paid media, partnerships, email marketing, and UX improvement — with a strong focus on data-driven performance and creative execution. I bring a mix of strategic thinking and hands-on campaign management to help brands grow with impact and authenticity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Korean

Intermediate

Work Experience

Brand & Product Marketing Assistant Manager at Mandai Wildlife Group

July 1, 2025 - Present

Conceptualised and led 360 go-to-market strategies for paid experience products, covering product curation, business case and marketing plan development, campaign execution, and post-campaign performance analysis. Drove SEA regional marketing efforts in collaboration with Sales, achieving attendance and revenue KPIs through strategic targeting and tactical campaigns. Orchestrated international MICE marketing, establishing market positioning and awareness for Mandai’s new offerings across key global markets. Developed integrated marketing strategies to promote corporate memberships and events, driving B2B pipeline growth and client engagement. Activated earned media plans with Brand & Communications to increase organic reach and brand credibility. Managed paid campaigns with media and creative agencies, ensuring brand alignment and delivering high-impact awareness and conversion campaigns. Launched and optimised email marketing campaigns (A/B testing, segmentation, messaging). Led cus

Senior Executive at Mandai Wildlife Reserve

June 30, 2025 - October 12, 2025

Drove the destination brand marketing launch of Mandai Wildlife Reserve, leading SEA regional marketing collaboration with Sales to achieve attendance and revenue KPIs through targeted campaigns. Led international MICE marketing efforts across global markets and developed integrated strategies to promote corporate memberships and events. Launched email marketing campaigns, constructed customer journeys, and supported earned media activities to boost organic reach and brand credibility. Built a robust B2B pipeline and enhanced client engagement through cross-functional teamwork with Brand & Communications and Sales.

Business Development Intern at STR Global

December 31, 2021 - October 12, 2025

Involved in strategic planning and implementation of selected regional webinars and events for the Business Development team. Generated and nurtured leads for SEA accounts through proactive outreach and relationship building.

Corporate Sales Intern at East Asia Hospitality

April 1, 2020 - October 12, 2025

Supported corporate sales activities, contributed to lead follow-up and client communications, and assisted in preparing materials for client pitches. Gained exposure to hospitality sales processes and account management.

Engineering Executive at Resorts World Sentosa

February 1, 2018 - June 30, 2019

I managed utilities forecasting, sustainability reporting, and procurement processes for RWS and Genting Singapore entities. My work improved cost management accuracy, operational efficiency, and reporting consistency across departments.