Audrey Han

Brand & Product Marketing Assistant Manager at Mandai Wildlife Group

Conceptualised and led 360 go-to-market strategies for paid experience products, covering product curation, business case and marketing plan development, campaign execution, and post-campaign performance analysis. Drove SEA regional marketing efforts in collaboration with Sales, achieving attendance and revenue KPIs through strategic targeting and tactical campaigns. Orchestrated international MICE marketing, establishing market positioning and awareness for Mandai’s new offerings across key global markets. Developed integrated marketing strategies to promote corporate memberships and events, driving B2B pipeline growth and client engagement. Activated earned media plans with Brand & Communications to increase organic reach and brand credibility. Managed paid campaigns with media and creative agencies, ensuring brand alignment and delivering high-impact awareness and conversion campaigns. Launched and optimised email marketing campaigns (A/B testing, segmentation, messaging). Led cus

Senior Executive at Mandai Wildlife Reserve

Drove the destination brand marketing launch of Mandai Wildlife Reserve, leading SEA regional marketing collaboration with Sales to achieve attendance and revenue KPIs through targeted campaigns. Led international MICE marketing efforts across global markets and developed integrated strategies to promote corporate memberships and events. Launched email marketing campaigns, constructed customer journeys, and supported earned media activities to boost organic reach and brand credibility. Built a robust B2B pipeline and enhanced client engagement through cross-functional teamwork with Brand & Communications and Sales.

Business Development Intern at STR Global

Involved in strategic planning and implementation of selected regional webinars and events for the Business Development team. Generated and nurtured leads for SEA accounts through proactive outreach and relationship building.

Corporate Sales Intern at East Asia Hospitality

Supported corporate sales activities, contributed to lead follow-up and client communications, and assisted in preparing materials for client pitches. Gained exposure to hospitality sales processes and account management.

Engineering Executive at Resorts World Sentosa

I managed utilities forecasting, sustainability reporting, and procurement processes for RWS and Genting Singapore entities. My work improved cost management accuracy, operational efficiency, and reporting consistency across departments.

Senior Executive - International Brand Marketing at Mandai Wildlife Group

Drove the global brand marketing launch of Mandai Wildlife Reserve (MWR), from pre-arrival to on-site manifestation, positioning MWR as a world-leading nature and wildlife destination in Singapore for domestic and international markets. Led SEA and long-haul marketing efforts, delivering up to 19% growth in attendance and revenue through strategic partnerships, audience targeting, and region-specific campaigns. Spearheaded international MICE marketing initiatives to raise awareness for new offerings and strengthened positioning. Orchestrated partnerships with like-minded brands to elevate visibility and managed the full lifecycle of exhibition booth executions for major trade events (e.g., ITB Asia), from concept design to on-ground management.

Business Development Intern at STR Global (STR Global / STR Singapore Office)

Involved in strategic planning and implementation of regional webinars/events for the Business Development Team. Conducted regional market and industry trend research to facilitate business planning. Generated and nurtured leads for Southeast Asia accounts through proactive outreach and strategic relationship building. Delivered product presentations and real-time demos on STR data submission portal for SEA prospects. Facilitated training sessions on the STR data submission portal for established STR clients in the region.

Business Development Intern at Audrey Hanstrg Global

Involved in strategic planning and implementation of selected regional webinars/events for the Business Development Team. Spearheaded regional research on market and industry trends to facilitate business planning; generated and nurtured leads for SEA accounts through proactive outreach and strategic relationship building; conducted product presentations and live demos on STR data submission portal for SEA prospects; facilitated training sessions on STR data submission portal for established STR clients in the region.