I’m a creative-led marketer who helps brands turn ideas into content and campaigns that actually connect. With experience across digital, content, and campaign delivery, I love blending storytelling with strategy to create work that feels considered, on-brand, and effective. I bring a calm, organised approach to fast-moving projects and am comfortable working from end-to-end across marketing projects.

I’m a creative-led marketer who helps brands turn ideas into content and campaigns that actually connect. With experience across digital, content, and campaign delivery, I love blending storytelling with strategy to create work that feels considered, on-brand, and effective. I bring a calm, organised approach to fast-moving projects and am comfortable working from end-to-end across marketing projects.

Available to hire

I’m a creative-led marketer who helps brands turn ideas into content and campaigns that actually connect. With experience across digital, content, and campaign delivery, I love blending storytelling with strategy to create work that feels considered, on-brand, and effective. I bring a calm, organised approach to fast-moving projects and am comfortable working from end-to-end across marketing projects.

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Language

English
Fluent

Work Experience

Content & Digital Marketing Executive at Endeavour Consumer Health
October 3, 2022 - Present
- Plan, strategise, and execute all consumer digital activation activities including social media, influencers, EDMs, and SEO across all brands. - Build and manage the marketing communications plan in accordance with the company’s goals and budget. - Optimise existing branded websites and develop new as required. - Briefing and managing digital agencies for brand activation campaigns. - Develop high quality static and video content that cuts through in the competitive environment.
Digital Marketing & Design Coordinatore at Grant Thornton New Zealand
June 1, 2021 - October 3, 2022
- Build and execute internal and external digital campaigns. - Maintaining the firm’s digital channels by publishing timely and accurate content on the firm’s website, social media channels, MCBD hub, and internal communication platforms. - Assist in end-to-end client event management through digital invitations, registrations, content strategy, and content creation. - Create various digital assets for promotion that adhere to the firm’s brand strategy, visual guidelines, brand style, and tone of voice. - Brief external designers and contractors to ensure projects are delivered on brand, on time, and to budget.
Deal Content Lead at NZME - GrabOne
April 1, 2019 - June 1, 2021
- Drive, coordinate, and manage end to end daily deal admin processes. - Assign and manage the team’s workload. - Copywriting deals to reach the front end of GrabOne site - being the company’s voice to customers. - Liaising with merchants, sales reps, and sales co to make sure all criteria are met according to formatting standards. - Being a part of a fast-paced team whilst reflecting brand guidelines, adhering to advertising policies and procedures, and creating engaging content that draws in customers.
Marketing Intern at Hawaki Nui
November 1, 2018 - January 30, 2019
- Combines marketing and social media management skills to architect and enhance a company's media presence; including interacting with customers, promoting brand- focused interactive and engaging content, and expanding opportunities for revenue. - Creating the company’s website using website creating tools. - Plan and capture content for the brand’s platforms such as social media presence, website, brochures, and banners.

Education

Bachelor of Business at Auckland University of Technology
January 13, 2016 - January 13, 2019
Double Major: International Business & Market Insights: Marketing, Advertising, Retail & Sales
International Student Exchange at Maastricht Univerisity
September 1, 2017 - February 1, 2018

Qualifications

Social Advertising & Influencer Marketing
September 1, 2024 - September 30, 2024
SMK
Social Media Strategy
September 1, 2024 - September 30, 2024
SMK
Advertising on Facebook
January 1, 2024 - January 30, 2024
LinkedIn online course
Advertising on TikTok
September 1, 2023 - September 30, 2023
LinkedIn online course
Using AI as your SEO assistant
August 1, 2023 - August 30, 2023
LinkedIn online course
Advanced Google Analytics
October 1, 2022 - October 30, 2022
LinkedIn online course
Google Analytics quick start
April 1, 2022 - April 30, 2022
LinkedIn online course
Marketing: Copywriting for Social Media
April 1, 2022 - April 30, 2022
LinkedIn online course

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Travel & Hospitality