Hi, I’m Audi. I’m a senior product designer with over 8 years of experience shaping apparel, children’s products, outerwear, and performance gear. I combine hands on experience in garment construction, fit, fabric sourcing, and production with a strong understanding of brand identity and commercial goals. I excel at end-to-end development from concept through bulk production, collaborating across founders, production, marketing, and design teams to deliver technically refined products that are durable, functional, and commercially viable. I’ve led cross functional design projects for fashion, health, and lifestyle clients, developed moodboards and range frameworks, and guided offshore production with thorough technical documentation. My work balances innovation with manufacturing feasibility, margin targets, and brand integrity while continuously refining fit, durability, and performance across categories.

AUDRIEST SIREGAR

Hi, I’m Audi. I’m a senior product designer with over 8 years of experience shaping apparel, children’s products, outerwear, and performance gear. I combine hands on experience in garment construction, fit, fabric sourcing, and production with a strong understanding of brand identity and commercial goals. I excel at end-to-end development from concept through bulk production, collaborating across founders, production, marketing, and design teams to deliver technically refined products that are durable, functional, and commercially viable. I’ve led cross functional design projects for fashion, health, and lifestyle clients, developed moodboards and range frameworks, and guided offshore production with thorough technical documentation. My work balances innovation with manufacturing feasibility, margin targets, and brand integrity while continuously refining fit, durability, and performance across categories.

Available to hire

Hi, I’m Audi. I’m a senior product designer with over 8 years of experience shaping apparel, children’s products, outerwear, and performance gear. I combine hands on experience in garment construction, fit, fabric sourcing, and production with a strong understanding of brand identity and commercial goals. I excel at end-to-end development from concept through bulk production, collaborating across founders, production, marketing, and design teams to deliver technically refined products that are durable, functional, and commercially viable.

I’ve led cross functional design projects for fashion, health, and lifestyle clients, developed moodboards and range frameworks, and guided offshore production with thorough technical documentation. My work balances innovation with manufacturing feasibility, margin targets, and brand integrity while continuously refining fit, durability, and performance across categories.

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Language

English
Fluent

Work Experience

Senior Product Designer
January 1, 2022 - Present
Lead end-to-end product development across apparel categories from concept through bulk production, balancing design integrity, durability, performance and commercial objectives. Collaborate with founders, production, marketing and design teams to shape seasonal strategy, develop tech packs, and ensure manufacturability and brand alignment. Lead outerwear and performance garment development and set fit direction across styles.
Product Designer (Contract) at Checks Downtown
January 1, 2021 - Present
Develop seasonal products aligned to brand strategy and commercial goals; support moodboards, colour direction and range frameworks; create technical specifications and construction documentation for offshore factories; manage graphics and print execution; ensure products are manufacturable, commercially viable, and consistent with brand identity; lead outerwear and performance garment development from concept to production; research fabrics and trims; oversee sampling process and fit direction; coordinate with offshore factories to refine production standards.
Creative Lead at In:Space
January 1, 2023 - Present
Lead end-to-end design projects across fashion, health and lifestyle clients; develop branding, marketing assets, merchandise and signage; oversee creative direction, material sourcing and production coordination; translate client concepts into production-ready outcomes while balancing creativity with feasibility; support moodboards, color direction and range frameworks that shape seasonal narratives; refine fit, durability and performance functionality; develop technical documentation for offshore production.
Founder & Creative Lead at Fofofu Studio
January 1, 2015 - January 1, 2018
Founded and led Fofofu Studio, directing branding, product design and creative direction for client projects; oversaw moodboards, color direction and range frameworks; managed material sourcing and production coordination; balanced innovation with manufacturing feasibility and margins.

Education

Add your educational history here.

Qualifications

Bobux International Gold Pin (Product Designer)
January 1, 2017 - June 4, 2026
Bobux International Finalist (Small Brand Identity)
January 1, 2016 - June 4, 2026

Industry Experience

Manufacturing, Retail, Professional Services, Consumer Goods, Media & Entertainment