AUDRIEST SIREGAR

Lead end-to-end design projects across fashion, health and lifestyle clients; develop branding, marketing assets, merchandise and signage; oversee creative direction, material sourcing and production coordination; translate client concepts into production-ready outcomes while balancing creativity with feasibility; support moodboards, color direction and range frameworks that shape seasonal narratives; refine fit, durability and performance functionality; develop technical documentation for offshore production.

Lead end-to-end product development across apparel categories from concept through bulk production, balancing design integrity, durability, performance and commercial objectives. Collaborate with founders, production, marketing and design teams to shape seasonal strategy, develop tech packs, and ensure manufacturability and brand alignment. Lead outerwear and performance garment development and set fit direction across styles.

Develop seasonal products aligned to brand strategy and commercial goals; support moodboards, colour direction and range frameworks; create technical specifications and construction documentation for offshore factories; manage graphics and print execution; ensure products are manufacturable, commercially viable, and consistent with brand identity; lead outerwear and performance garment development from concept to production; research fabrics and trims; oversee sampling process and fit direction; coordinate with offshore factories to refine production standards.