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Hi, I’m Roberta Dooms, a creative storyteller and social media strategist who helps influencers, startups, and media brands develop a consistent brand voice across platforms. I design and execute weekly content series, signature themes, and story-driven formats to boost engagement and clearly communicate goals across Instagram, TikTok, and YouTube. Based in Washington, DC, I specialize in multimedia production—photography, video, graphics, and written posts—and coach clients on AI-enabled content creation, research, automation, and analytics. I collaborate with editors, producers, and directors across newsrooms, broadcast media, and digital teams to deliver high-quality content and measurable results.…Hi, I’m Roberta Dooms, a creative storyteller and social media strategist who helps influencers, startups, and media brands develop a consistent brand voice across platforms. I design and execute weekly content series, signature themes, and story-driven formats to boost engagement and clearly communicate goals across Instagram, TikTok, and YouTube. Based in Washington, DC, I specialize in multimedia production—photography, video, graphics, and written posts—and coach clients on AI-enabled content creation, research, automation, and analytics. I collaborate with editors, producers, and directors across newsrooms, broadcast media, and digital teams to deliver high-quality content and measurable results.

Roberta Dooms

Content Creator, Social Media Manager, Video Editor, +3

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Hi, I’m Roberta Dooms, a creative storyteller and social media strategist who helps influencers, startups, and media brands develop a consistent brand voice across platforms. I design and execute weekly content series, signature themes, and story-driven formats to boost engagement and clearly communicate goals across Instagram, TikTok, and YouTube. Based in Washington, DC, I specialize in multimedia production—photography, video, graphics, and written posts—and coach clients on AI-enabled content creation, research, automation, and analytics. I collaborate with editors, producers, and directors across newsrooms, broadcast media, and digital teams to deliver high-quality content and measurable results.…Hi, I’m Roberta Dooms, a creative storyteller and social media strategist who helps influencers, startups, and media brands develop a consistent brand voice across platforms. I design and execute weekly content series, signature themes, and story-driven formats to boost engagement and clearly communicate goals across Instagram, TikTok, and YouTube. Based in Washington, DC, I specialize in multimedia production—photography, video, graphics, and written posts—and coach clients on AI-enabled content creation, research, automation, and analytics. I collaborate with editors, producers, and directors across newsrooms, broadcast media, and digital teams to deliver high-quality content and measurable results.

Available to hire

Hi, I’m Roberta Dooms, a creative storyteller and social media strategist who helps influencers, startups, and media brands develop a consistent brand voice across platforms. I design and execute weekly content series, signature themes, and story-driven formats to boost engagement and clearly communicate goals across Instagram, TikTok, and YouTube.

Based in Washington, DC, I specialize in multimedia production—photography, video, graphics, and written posts—and coach clients on AI-enabled content creation, research, automation, and analytics. I collaborate with editors, producers, and directors across newsrooms, broadcast media, and digital teams to deliver high-quality content and measurable results.

Skills

Email Marketing

Experience Level

Email Marketing

Expert

Language

English

Fluent

Work Experience

Social Media Strategist / Content Creator at Self-Employed

January 1, 2020 - Present

Supported influencers and aspiring creators, and businesses in developing a consistent brand voice across platforms; created weekly and recurring content series, signature themes, and story-driven formats to increase engagement; shot, scripted, edited, and published content for Instagram, TikTok, and YouTube; managed social media calendars and scheduling platforms; produced high-quality photography, video, graphics, and written posts aligned with brand identity; designed digital strategies that grew client accounts and improved performance metrics; led multiple campaigns simultaneously while ensuring accuracy, creativity, and on-time delivery; delivered creative coaching on AI tools for content creation, research, automation, and analytics; created newsletters and automated email marketing workflows using Zoho and Mailchimp.

Comedy Writer / Producer at TEGNA / WUSA9

September 1, 2017 - December 1, 2019

Created the brand voice for the station’s morning show Get Up, DC!, shaping its comedic tone and on-air identity. Scripted content for the comedic host and news anchor; taught team members to write in a conversational, audience-friendly tone; coached contributors on story telling and script development. Field-produced on-location segments and wrote digital articles for the station’s website. Planned and produced comedic content, monologues, witty intros, and recurring features. Shot, edited, and uploaded comedic videos for anchors’ social platforms. Monitored trending topics and social conversations to generate timely comedic segments. Collaborated closely with news directors to select and prioritize content with humor while maintaining accuracy. Co-produced live studio segments and special broadcasts. Conducted research on local, national, and international news to guide content development. Specialized in translating complex or dense information into approachable, entertaining

Freelance Production Assistant; Social Media & Content Creator at Cynthia Bennett Photography

January 1, 2010 - Present

Collaborate with producers, writers, and directors across all production phases; serve as client liaison. Manage on-set logistics, including lighting, camera setup, and equipment breakdown. Serve as second shooter and secondary photographer for events and client projects. Grew into managing the studio’s social media presence, content calendar, and brand voice. Shot and edited video for clients and social media, producing reels, promos, and highlight content. Capture behind-the-scenes footage and create marketing assets for client deliverables. Support creative direction during photo shoots to enhance consistency and production quality. Script writing & story development; social media strategy and content calendar; comedy writing and segment production; video shooting & editing; social media photography; AI-assisted content creation; audience engagement & analytics; newsroom workflow & editorial support; event production & field producing; email marketing (Zoho, Mailchimp); SharePoint

Self-Employed / Freelance Social Media Strategist, Content Creator, Creative Consultant

January 1, 2020 - Present

Self-employed professional providing influencers, startups, and businesses with brand voice development, weekly content series, scriptwriting, and multi-platform publishing for Instagram, TikTok, and YouTube. Produced high-quality photography, video, graphics, and written posts aligned with brand identity; designed digital strategies to grow client accounts and improve metrics; coached clients on AI tools for content creation, research, automation, and analytics. Created newsletters and automated email workflows using Zoho and Mailchimp. Taught clients to leverage AI tools for content creation and analysis.

Freelance Production Assistant / Social Media & Content Creator at Cynthia Bennett Photography

January 1, 2010 - Present

Collaborated with producers, writers, and directors across production phases; acted as client liaison; managed on-set logistics (lighting, camera setup, equipment breakdown); served as second shooter and second photographer for events and client projects. Built the studio’s social media presence, content calendar, and brand voice; shot and edited videos and social media content, producing reels, promos, and highlight content. Captured behind-the-scenes footage and created marketing assets for client deliverables; supported creative direction during photoshoots to ensure consistency and production quality.