900M aims to multiply the number of reforestation actors by raising public awareness about reforestation challenges and providing free training on innovative reforestation methods.

My roles within the association:

• Plan and implement an SEA marketing strategy.
• Launch and manage Google Ads campaigns.
• Create and distribute marketing content to promote the association’s activities, projects, and products.
• Enhance the website’s visibility and SEO on Google, leveraging the Google Ad Grants program that 900M benefits from.

• Players acquisition with App Installs campaigns : social ads, video networks & SEA
• Ads monetization : waterfall management in ad mediation, ad placements creation,…
• Creative & Playable ads briefs: best videos iterations, marketing wording, seasonality events, brainstorming, benchmarks,…
• Performances monitoring : CPI, ARPDAU, LTV, ROAS, Retention,…

La Relève du Futur is an association dedicated to promoting equal opportunities by making digital careers accessible to young people aged 12 to 17 from underprivileged neighborhoods.

• Implementation of an acquisition funnel to recruit new students for the association.

• Media Plan creation and activation recommendations for advertising network, targets or ad formats
• Social Ads campaigns’ creation and optimization on Facebook, Instagram, Twitter, Youtube, Snapchat et TikTok
• Results analysis for Social and Display campaigns in Branding and Performance (Conversion & User Acquisition Mobile)

• Users Acquisition on Social (Facebook, Instagram, Snapchat), Ad Networks (Unity, AppLovin, IronSource,…) and Search (UAC et ASA)
• Ad placements Monetization with Mediation, Ad Networks, partnership,…
• KPIs follow-up: CPI, ARPU, ROAS, Retention,…
• Creative and influencer briefs, marketing wording,…

• Marketing strategies recommandations for 20+ brands
• Managing SMA & SEA campaigns: app installs, lead generation, conversions, …
• Performance reporting in Excel & PowerPoint

• Acquisition of new users & creators on the platform through social ads, SEA and display campaigns
• Briefing creative teams: iterations of the best videos, marketing messages, seasonal events, brainstorming, benchmarks, etc.
• Monitoring KPIs: CAC, CAC/LTV, CPA, ROAS, Retention, etc.

• User Acquisition through advertising campaigns on Facebook, Instagram, TikTok, and other platforms.
• Monetization of App Advertising Spaces: Partner sourcing, ad mediation, affiliate marketing, etc.
• Performance Tracking: Monitoring CPI (Cost Per Install), ARPU (Average Revenue Per User), ROI (Return on Investment), and retention rates.