User Acquisition & Monetization Specialist @Ketchapp (Ubisoft)
Aurore GARCIA
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- Players acquisition with App Installs campaigns : social ads, video networks & SEA
- Ads monetization : waterfall management in ad mediation, ad placements creation,…
- Creative & Playable ads briefs: best videos iterations, marketing wording, seasonality events, brainstorming, benchmarks,…
- Performances monitoring : CPI, ARPDAU, LTV, ROAS, Retention,…