Damaris Ajayi

Managed and scaled multi-platform social media accounts to grow brand visibility and audience across key channels. Planned and executed paid advertising campaigns focused on lead generation, product sales, and customer acquisition. Optimized ad performance by analyzing metrics including CTR, CPC, and conversion rate to improve ROI. Developed content strategy aligned with product positioning and the customer journey. Collaborated with internal teams to align marketing campaigns with business and revenue goals.

● Developing and executing part-time marketing campaigns for a UK-based startup. • Managing social media presence to enhance brand visibility. • Creating marketing content tailored to the UK market and digital platform

• Produced engaging video content to promote land and property listings. • Increased property visibility and customer interest through brand-aligned visual storytelling. • Collaborated with the team to deliver creative property showcase campaigns.