Digital marketing specialist with 5+ years of experience executing high-impact campaigns across US, UK, and international markets. Skilled in social media management, paid advertising, and content marketing focused on engagement, lead generation, and product sales. Experienced in data-driven campaign optimization (CTR, CPC, conversion rate/ROI), scaling brand visibility, and collaborating with cross-functional, remote, and multicultural teams to achieve revenue and growth goals.

Jayidam Aris Ajayi

Digital marketing specialist with 5+ years of experience executing high-impact campaigns across US, UK, and international markets. Skilled in social media management, paid advertising, and content marketing focused on engagement, lead generation, and product sales. Experienced in data-driven campaign optimization (CTR, CPC, conversion rate/ROI), scaling brand visibility, and collaborating with cross-functional, remote, and multicultural teams to achieve revenue and growth goals.

Available to hire

Digital marketing specialist with 5+ years of experience executing high-impact campaigns across US, UK, and international markets. Skilled in social media management, paid advertising, and content marketing focused on engagement, lead generation, and product sales.

Experienced in data-driven campaign optimization (CTR, CPC, conversion rate/ROI), scaling brand visibility, and collaborating with cross-functional, remote, and multicultural teams to achieve revenue and growth goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
French
Intermediate

Work Experience

Digital Marketing Specialist at Tech Career Fastlane (USA)
December 1, 2025 - Present
Managed and scaled multi-platform social media accounts to grow brand visibility and audience across key channels. Planned and executed paid advertising campaigns focused on lead generation, product sales, and customer acquisition. Optimized ad performance by analyzing metrics including CTR, CPC, and conversion rate to improve ROI. Developed content strategy aligned with product positioning and the customer journey. Collaborated with internal teams to align marketing campaigns with business and revenue goals.
Marketing Strategist at Iscanet
November 2, 2025 - Present
● Developing and executing part-time marketing campaigns for a UK-based startup. • Managing social media presence to enhance brand visibility. • Creating marketing content tailored to the UK market and digital platform
Content Creator at Roken Property
January 3, 2025 - March 31, 2025
• Produced engaging video content to promote land and property listings. • Increased property visibility and customer interest through brand-aligned visual storytelling. • Collaborated with the team to deliver creative property showcase campaigns.
Content Creator / Digital Marketing Support at Roken Property (Nigeria)
June 1, 2024 - October 31, 2024
Created engaging video and visual content to promote real estate listings and investment opportunities. Increased property visibility and customer interest through targeted social media campaigns. Supported marketing initiatives to improve lead generation for property sales. Collaborated with the marketing team to deliver creative campaigns aligned with brand goals.
Digital Marketing & Social Media Manager at Digitek Global Limited (UK)
January 1, 2024 - December 31, 2024
Led multi-channel social media campaigns achieving a 30x increase in engagement. Developed and executed content marketing strategies to increase brand awareness and audience reach. Created high-performing blogs, promotional content, and paid ad creatives. Analyzed campaign performance and implemented data-driven improvements. Strengthened brand positioning through consistent messaging and visual storytelling.
Digital Marketing / Social Media Manager at Digitek Global Limited
January 1, 2024 - December 31, 2024
● Researched and curated content across multiple platforms to expand reach. • Managed impactful campaigns that increased engagement by 30x. • Developed promotional materials, blogs, and advertisements to drive brand awareness.
Social Media Manager at Card upsy Hom es (Nigeria)
February 1, 2023 - December 31, 2023
Developed and executed social media strategies to improve brand awareness and online presence. Implemented growth campaigns that significantly increased audience engagement. Created compelling copy and visuals aligned with marketing and sales objectives. Monitored performance metrics and optimized content strategy accordingly.
Social Media & Digital Marketing Associate at Skylin e Digital Agency (Remote)
April 1, 2022 - December 31, 2022
Supported campaign execution for lifestyle and e-commerce brands. Designed social media graphics and short-form video content for Instagram and TikTok. Improved engagement by 20% through content optimization and scheduling. Managed content calendars using tools such as Planoly and Buffer.
Freelance Digital Marketing Specialist at Self-Employed (Remote)
January 1, 2022 - Present
Delivered digital marketing solutions for clients across real estate, fashion, retail, and tech industries. Increased client conversions by 25% using targeted marketing strategies. Managed social media accounts and executed content campaigns tailored to brand identity. Designed marketing materials including graphics, reels, and promotional content. Built long-term client relationships through consistent performance delivery.

Education

Bachelor of Art at University of Ibadan
January 14, 2020 - September 6, 2024
A graduate of English and literary studies
Bachelor of Education (B.Ed) in English & Literary Studies at University of Ibadan, Nigeria
January 1, 2020 - January 1, 2024

Qualifications

English and Literary Studies
January 1, 2020 - September 6, 2024
Digital Marketing (Funnel Building)
January 11, 2030 - August 8, 2026
Content Writing
January 11, 2030 - August 8, 2026
Graphic Design
January 11, 2030 - August 8, 2026

Industry Experience

Media & Entertainment, Real Estate & Construction, Software & Internet, Financial Services, Education, Manufacturing, Non-Profit Organization, Professional Services, Retail, Consumer Goods