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I am a strategic marketer and music producer dedicated to bridging the gap between sound and strategy. Based in Bremen, I specialize in blending creative production with data-driven marketing to grow audiences and tell compelling brand stories across social and digital platforms. During my time at UJAM, I focused on creating high-impact campaigns that drove growth, ranging from content production and artist collaborations to original music scoring for brand assets. I thrive in cross-functional environments—equally comfortable in the studio or analyzing campaign data to extract actionable insights.…I am a strategic marketer and music producer dedicated to bridging the gap between sound and strategy. Based in Bremen, I specialize in blending creative production with data-driven marketing to grow audiences and tell compelling brand stories across social and digital platforms. During my time at UJAM, I focused on creating high-impact campaigns that drove growth, ranging from content production and artist collaborations to original music scoring for brand assets. I thrive in cross-functional environments—equally comfortable in the studio or analyzing campaign data to extract actionable insights.

Avani Soni

Digital Marketer, Content Strategist, Music Producer

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I am a strategic marketer and music producer dedicated to bridging the gap between sound and strategy. Based in Bremen, I specialize in blending creative production with data-driven marketing to grow audiences and tell compelling brand stories across social and digital platforms. During my time at UJAM, I focused on creating high-impact campaigns that drove growth, ranging from content production and artist collaborations to original music scoring for brand assets. I thrive in cross-functional environments—equally comfortable in the studio or analyzing campaign data to extract actionable insights.…I am a strategic marketer and music producer dedicated to bridging the gap between sound and strategy. Based in Bremen, I specialize in blending creative production with data-driven marketing to grow audiences and tell compelling brand stories across social and digital platforms. During my time at UJAM, I focused on creating high-impact campaigns that drove growth, ranging from content production and artist collaborations to original music scoring for brand assets. I thrive in cross-functional environments—equally comfortable in the studio or analyzing campaign data to extract actionable insights.

Available to hire

I am a strategic marketer and music producer dedicated to bridging the gap between sound and strategy. Based in Bremen, I specialize in blending creative production with data-driven marketing to grow audiences and tell compelling brand stories across social and digital platforms.

During my time at UJAM, I focused on creating high-impact campaigns that drove growth, ranging from content production and artist collaborations to original music scoring for brand assets. I thrive in cross-functional environments—equally comfortable in the studio or analyzing campaign data to extract actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Hindi

Fluent

German

Intermediate

Gujarati

Advanced

Work Experience

Music Producer / Sound Designer (Part-time Digital Marketing) at UJAM Music Technology GmbH

August 20, 2024 - Present

Contributed to 46% Instagram audience growth through optimized posting, strategic content planning, and trend-aligned creatives. Drove 43% increase in website visitors via newsletters; conducted A/B testing on social ad formats to refine creative effectiveness, targeting, and paid spend optimization. Developed and presented KPI reports (conversion rate, add-to-cart, reach, impressions) to evaluate performance and drive actionable insights. Created, produced and edited engaging content for social media, including product trailer concepts for new releases, memes, and event videos. Supported multiple marketing campaigns for plug-ins, from early teaser ideas to final social posts and videos. Contributed to UJAM's overarching organic reach, achieving 17.27M users and 21.38M impressions across all social platforms. Produced original music for the Free UFX Reverb campaign at UJAM using UJAM plug-ins.