I’m a creative growth strategist with experience owning content and marketing initiatives end-to-end, from ideation and execution to distribution and performance evaluation. I’ve worked across multiple platforms and environments where structure wasn’t always fully defined, which has made me comfortable operating independently, spotting patterns, and building repeatable systems that drive results.
My background sits at the intersection of creative storytelling and performance thinking. I’m especially strong at translating complex ideas into clear, engaging content, identifying what’s working through qualitative and quantitative signals, and iterating quickly to improve impact. Rather than focusing only on output, I think in terms of audiences, funnels, and leverage—what content is doing, why it’s working, and how it can be scaled or improved.
What sets me apart is my ability to bridge creative execution with strategic thinking. I’m comfortable taking ownership, working cross-functionally, and adapting in fast-paced environments, while remaining honest about my strengths and focused on continuous learning and improvement.
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