Founding producer of The Freudian Slips Experience (FSE), an Albuquerque-based burlesque and variety showcase running since January 2023.

The scope:

• Recurring live production with a rotating cast of burlesque, drag, and variety performers
• Venue relationships, cast coordination, and production logistics managed across each show cycle
• Full digital presence: WordPress.com Premium website (freudianslipsabq.com), Kit email list, Instagram content, and sponsorship decks
• Co-producing team of five, with clear roles across production, performance, and community outreach

Notable: FSE is the anchor entity for grant applications and fiscal sponsorship pursuits, with the strongest documentation and community track record of the three House of Beurre entities.

Produced in Albuquerque, NM — building toward regional and national festival presence.

Built grant readiness documentation from scratch across three LLCs: House of Beurre, The Freudian Slips Experience, and High Desert Heatwave Fiesta.

The problem: None of the three entities had organized grant-facing documentation, making it impossible to apply quickly when opportunities arose.

What I delivered:

• Individual grant tracker documents for each LLC, including entity info, EIN status, documentation checklists, and target grant tables
• Priority ranking system (FSE as strongest applicant, HDHF pending EIN unlock)
• Fiscal sponsorship pathway identified (Fractured Atlas flagged across all three entities)
• Bookkeeping infrastructure decisions: Wave Pro for current use, local ABQ tax professional engaged

Result: All three entities now have organized, application-ready documentation and a clear next-action list for grant pursuit.

Tools: Notion, Wave, Google Workspace

Built a complete client onboarding infrastructure for Bread n’ Butter, a Canva-based branding and marketing consultancy.

The problem: Taking on new clients without a structured intake and admin process creates delays, miscommunication, and unprofessional first impressions.

What I delivered:

• New Client Admin Docs Checklist (Notion-based, covers intake through project kickoff)
• Branded intake form (Netlify-hosted, embedded on houseofbeurre.com/connect)
• Pricing guide published to website
• Service listings drafted for Marketing VA and Creative Ops VA positioning

Result: Bread n’ Butter can now onboard new clients with a consistent, professional process from first inquiry to project start.

Tools: Notion, Netlify, Canva, WordPress.com

Consolidated and repositioned the House of Beurre Instagram presence as the primary umbrella account for all sub-brands, replacing a fragmented multi-account approach.

The problem: Three separate Instagram accounts were splitting attention and diluting reach. Sub-brands needed to point to a central hub without disappearing entirely.

What I delivered:

• Account consolidation strategy: @breadnbutterabq and @beurrefectionarts parked as placeholders pointing to @houseofbeurre
• Weekly content series concepts for ongoing engagement
• Instagram series: zodiac signs × performer act list (12-post arc, saved to content system)
• SEO-focused positioning targeting “Albuquerque burlesque” search terms

Result: Streamlined social presence with a clear content roadmap and a single account to grow.

Tools: Canva, Metricool, Notion

Planned and executed a full digital marketing campaign for Slippin’ Into Spring, a live burlesque and variety showcase produced by The Freudian Slips Experience in Albuquerque, NM.

The problem: Drive ticket sales and audience engagement for a live event with a modest budget and a 2-week runway.

What I delivered:

• 20-post content calendar (April–May, 3x/week) scheduled via Metricool
• Meta ad campaign: $50 budget, 2-week run, primary and backup ad copy
• Audience-facing email campaign via Kit (formerly ConvertKit), including newsletter and show announcement
• Instagram assets designed in Canva across promotional, cast feature, and engagement post types

Result: Campaign launched on schedule across all channels. All posts adhered to the brand voice — warm, camp, and community-rooted — while maintaining standard capitalization and professional presentation.

Tools: Canva, Kit (ConvertKit), Metricool, Meta Ads Manager

Developed the brand identity for High Desert Heatwave Fiesta (HDHF), a multi-day burlesque and drag festival launching in 2027 in Albuquerque, NM.

The problem: A brand-new festival needed a distinct visual identity strong enough to anchor sponsorship decks, social media, and future marketing — before a single event had taken place.

What I delivered:

• Brand persona discovery process (collaborative, values-driven)
• Three distinct brand kit concepts developed for team vote
• Visual direction that communicates the energy of the high desert and the artistry of burlesque and drag

Result: HDHF entered its launch phase with a clear, vote-approved visual identity ready to support grant applications and sponsorship outreach.

Tools: Canva

Designed and built a complete visual identity system for House of Beurre LLC, a multi-venture creative umbrella brand based in Albuquerque, NM.

The problem: Three distinct sub-brands (Beurre-fection Arts, Bread n’ Butter, and performer persona Beurre Amie) needed a cohesive visual language that could stretch across handmade arts, marketing consultancy, and performance without losing individual character.

What I delivered:

• Full brand kit in Canva: color palette, typography, logo variations, and templates
• Distinct visual identities for each sub-brand while maintaining umbrella coherence
• Social media templates, business card designs (produced via Canva Print), and a link-in-bio hub page

Result: All three brands now operate from a unified visual system, with consistent presence across Instagram, website, and print collateral.

Tools: Canva, Netlify, WordPress.com