I am a digital marketing professional with over 5 years of work experience in international commercial and non-profit organizations. I specialize in end-to-end digital campaigns, from strategy to execution, across Google/Meta ads, analytics, content, and social media management. I am seeking Digital Marketing Specialist or Manager roles in Canada; I bring strong CRM, multi-channel campaigns, and cross-functional teamwork. I am eligible to work in Canada as a permanent resident.…

Assad M

I am a digital marketing professional with over 5 years of work experience in international commercial and non-profit organizations. I specialize in end-to-end digital campaigns, from strategy to execution, across Google/Meta ads, analytics, content, and social media management. I am seeking Digital Marketing Specialist or Manager roles in Canada; I bring strong CRM, multi-channel campaigns, and cross-functional teamwork. I am eligible to work in Canada as a permanent resident.…

Available to hire

I am a digital marketing professional with over 5 years of work experience in international commercial and non-profit organizations. I specialize in end-to-end digital campaigns, from strategy to execution, across Google/Meta ads, analytics, content, and social media management.
I am seeking Digital Marketing Specialist or Manager roles in Canada; I bring strong CRM, multi-channel campaigns, and cross-functional teamwork. I am eligible to work in Canada as a permanent resident.

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Skills

Experience Level

Language

English
Fluent
Russian
Fluent
Kazakh
Fluent

Work Experience

CFO at Destiny Media Technologies Inc.
May 1, 2025 - Present
Led finance transformation for a tech-focused, private equity-backed company: cleaned up the general ledger and tax filings for 2021-2024, completed transfer pricing calculations, and resolved exchange/compliance issues with the TSXV and OTC QB. Built scalable budgeting, forecasting, and cash management frameworks enabling real-time performance visibility. Partnered with cross-functional teams to support strategy, analyzed pricing and complex product matters, owned full-cycle accounting, and led 10-Q preparation with limited resources. Drove auditor search, engaged a new auditor, and established an ESPP process to align incentives with growth and governance needs.
Director of Finance at Corza Medical
March 1, 2022 - April 1, 2025
Assumed VP Finance responsibilities during a high-growth phase, architecting the finance organization and global operating model across 65+ entities and 11 currencies. Executed acquisitions (plants and product lines), refinancing and restructuring transactions, equity funding, and hedging initiatives. Reduced global month-end close from 10 days to 3.5 days through automation, data-driven process redesign, scalable workflows, and disciplined planning. Built and led global finance teams across NA, Europe, Mexico, and Asia; established shared services and standardized policies for real-time decision making. Implemented D365, Vena, and LeaseQuery; managed multi-entity consolidations for 35 entities; oversaw audits, transfer pricing, and ESG reporting; contributed to budgeting and forecasting.
Senior Manager Financial Reporting at Atlas Corp. / Seaspan corporation
August 1, 2021 - February 28, 2022
Technical accounting memos and complex accounting issues analysis under US GAAP and IFRS. Consolidations and public reporting oversight, including quarterly/annual filings (Atlas under US GAAP, 20-F, 6-K) and standalone IFRS reporting for Seaspan subsidiaries; contributed to earnings releases; performed XBRL reviews; collaborated with auditors and led process improvements; migrated reporting processes to Workiva.
Director of Operations at Sunesis Consulting Inc.
February 1, 2020 - July 31, 2021
Led an 8-person team in a fast-changing environment, automating processes and enabling launch of a new product. Conducted SOX and Bill 198 (C-SOX) compliance assessments, RPAs, and software implementations. Developed a risk-based approach to audits, delivering more efficient and agile services; contributed to project budgeting, proposals, negotiations, and billing.
Audit Manager, Assurance and Risk Assurance at PwC Canada (Calgary)
November 1, 2018 - February 29, 2020
Led audits for clients across Oil & Gas, Mining, Electricity, and Asset Management, under PCOAB, CAS and ISA; implemented SOX controls; led group audits and multi-jurisdiction teams; contributed to financial statements, MD&A, regulatory filings, and ESG governance.
Audit Manager, Assurance and Risk Assurance at PwC Kazakhstan (Astana)
October 1, 2016 - October 31, 2018
Audited clients in Agriculture, Telecommunications, Mining & Oil & Gas, Railway manufacturing, non-profits, and state-owned entities. Provided consulting in corporate governance, board effectiveness, annual reports, MD&A, ESG reporting (GRI), and whistleblowing policies; supported governance and reporting enhancements across jurisdictions.
Senior Associate, Core Audit & Assurance at PwC UK (Manchester)
September 1, 2013 - September 30, 2015
International exposure across industries; led corporate and consolidation audits for IFRS groups and supported complex accounting issues with strong IFRS foundation; contributed to MD&A and annual reporting; coordination of multinational audit teams.
Associate, Assurance at PwC UK (Manchester)
August 1, 2011 - August 31, 2013
Early career in assurance and risk review; gained experience in IFRS, CAS, ISA, and SOX controls across diverse industries including mining, oil & gas, utilities, and education; developed foundational technical accounting skills.
Digital Marketing Specialist at SparkLabs Marketing Agency
January 1, 2022 - Present
Led end-to-end digital marketing for clients including strategy and execution; launched and managed Google/Meta ads; analyzed data across social media (Hootsuite), website (Google Analytics), and content tools (SE Ranking, Oribi); planned and executed social media content; project management; email marketing; UI/UX and SEO analytics; community management; gathered social trends and insights for campaign improvements; set and achieved KPIs.
Multi-channel Customer Engagement Manager at Novo Nordisk CEM (Pharmaceutical company)
January 1, 2021 - April 30, 2022
Coordinated 5 digital projects (CRM, mobile apps, emailing & messaging, patient web-portals); established insight-driven customer segmented journeys; increased engagement by over 50% via webinars, disease awareness campaigns and product-specific messages for HCPs, patients and partners; launched multi-channel international projects for 9 countries and coached local teams to autonomous processes; efficiently coordinated agencies and cross-functional teams.
Digital & Content Marketing Specialist at BASF Central Asia
April 1, 2017 - April 30, 2022
Developed and coordinated 360-degree B2B and B2C communications from scratch; supported local branding initiatives (brand-extension, new product launches, re-branding); managed content and SEO for corporate and product pages (AEM, Wordpress, Tilda, Drupal); launched PPC & paid video (DV360, YouTube) with ROI of 150%; managed SMM and targeted ads leading to substantial audience growth; led product campaigns (UI/UX, lead generation) and implemented post-call service analysis with CRM integration; received outstanding performance rating and internal award for increasing online sales by 15%.
Digital and Social Media Consultant at UNICEF
October 1, 2019 - July 31, 2020
Audited social media and websites; developed a social media strategy covering positioning, creative storytelling, influencer marketing, budgeting, and KPIs; effectively engaged eight top influencers in parenting-related campaigns during the 2020 pandemic lockdown, resulting in +150% more subscribers; executed a campaign achieving +85% traffic in a short timespan.
Social Media Consultant at UNDP
March 1, 2020 - June 30, 2020
Delivered detailed social media and website audits; developed engaging social media communication strategy; conducted SMM (copywriting and visuals) on a weekly basis; increased brand awareness by 55% using targeted Facebook/Instagram and Google Ads.
PR & Communication Project Manager at APEX Consult Marketing Agency
January 1, 2017 - April 30, 2017
Efficiently coordinated communications for the Finnish pavilion during Expo 2017; managed digital marketing project‑management (UI/UX, PPC, SEO, SMM, E-mail marketing); Finnish pavilion won the Gold medal for theme revelation.

Education

MSc Accounting and Finance at Alliance Manchester Business School, The University of Manchester
January 1, 2009 - January 1, 2010
BSc in Business Administration and Accounting, minor in Finance at KIMEP University
January 1, 2005 - January 1, 2009
Master of Science in Strategic Marketing at Imperial College Business School, London, UK
January 1, 2014 - December 31, 2015
Bachelor of Arts in Economics and Social Studies at The University of Manchester, Manchester, UK
January 1, 2010 - December 31, 2014

Qualifications

Canada Certified Public Accountant (CPA, CGA, ACCA)
November 1, 2018 - February 15, 2026
ACCA Member / Fellow (FCCA) – UK
January 1, 2015 - February 15, 2026
Certified Internal Auditor (CIA)
December 1, 2023 - February 15, 2026
Google Ads Certification
January 11, 2030 - February 15, 2026
Facebook Blueprint Certification
January 11, 2030 - February 15, 2026
Digital Marketing Course - American Marketing Association
January 11, 2030 - February 15, 2026

Industry Experience

Financial Services, Professional Services, Software & Internet, Manufacturing, Healthcare, Life Sciences, Non-Profit Organization

Skills

Experience Level