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Hi, I’m Ayah Essam Mohamed—a Senior Marketing Specialist with 9+ years of experience driving integrated marketing campaigns across retail, lifestyle, and consumer brands in the UAE and MENA region. I love turning data into creative, results-driven campaigns that engage audiences and grow brands. From leading performance marketing and SEO initiatives to coordinating influencer partnerships and PR for launches, I thrive on cross-functional collaboration with brand, analytics, and creative teams. I’m passionate about partnering with regional and global brands to deliver measurable ROI and sustained brand growth.…Hi, I’m Ayah Essam Mohamed—a Senior Marketing Specialist with 9+ years of experience driving integrated marketing campaigns across retail, lifestyle, and consumer brands in the UAE and MENA region. I love turning data into creative, results-driven campaigns that engage audiences and grow brands. From leading performance marketing and SEO initiatives to coordinating influencer partnerships and PR for launches, I thrive on cross-functional collaboration with brand, analytics, and creative teams. I’m passionate about partnering with regional and global brands to deliver measurable ROI and sustained brand growth.

Ayah Essam Mohamed

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I’m Ayah Essam Mohamed—a Senior Marketing Specialist with 9+ years of experience driving integrated marketing campaigns across retail, lifestyle, and consumer brands in the UAE and MENA region. I love turning data into creative, results-driven campaigns that engage audiences and grow brands. From leading performance marketing and SEO initiatives to coordinating influencer partnerships and PR for launches, I thrive on cross-functional collaboration with brand, analytics, and creative teams. I’m passionate about partnering with regional and global brands to deliver measurable ROI and sustained brand growth.…Hi, I’m Ayah Essam Mohamed—a Senior Marketing Specialist with 9+ years of experience driving integrated marketing campaigns across retail, lifestyle, and consumer brands in the UAE and MENA region. I love turning data into creative, results-driven campaigns that engage audiences and grow brands. From leading performance marketing and SEO initiatives to coordinating influencer partnerships and PR for launches, I thrive on cross-functional collaboration with brand, analytics, and creative teams. I’m passionate about partnering with regional and global brands to deliver measurable ROI and sustained brand growth.

Available to hire

Hi, I’m Ayah Essam Mohamed—a Senior Marketing Specialist with 9+ years of experience driving integrated marketing campaigns across retail, lifestyle, and consumer brands in the UAE and MENA region. I love turning data into creative, results-driven campaigns that engage audiences and grow brands.

From leading performance marketing and SEO initiatives to coordinating influencer partnerships and PR for launches, I thrive on cross-functional collaboration with brand, analytics, and creative teams. I’m passionate about partnering with regional and global brands to deliver measurable ROI and sustained brand growth.

Skills

Copywriting

Google Ads

Experience Level

Copywriting

Expert

Google Ads

Expert

Language

English

Fluent

Work Experience

Marketing Manager – Integrated Campaigns & Digital at Magnitude Creative Marketing Agency

August 1, 2023 - Present

Led digital marketing initiatives including website development and SEO projects, improving online visibility and performance. Oversaw media planning and performance teams, ensuring campaigns met KPIs and ROI targets. Supported brand strategy and campaign planning by integrating performance marketing insights into client pitches and marketing strategies. Managed PR deliverables and media coordination for campaign launches and brand communications. Managed strategic partnerships with media, technology, and PR vendors to deliver integrated marketing campaigns.

Senior Account Manager - Brand Lead Creative at Alo Media

August 1, 2022 - August 1, 2023

Managed campaign planning, content marketing initiatives, marketing budgets, and KPI tracking to ensure strong brand performance and campaign effectiveness. Launched the German skincare brand Ave&U in the UAE, leading market research, brand positioning, and social media strategy. Directed influencer marketing campaigns with 15+ creators per month, increasing brand awareness and audience engagement across UAE markets. Managed in-store marketing activations and retail setup for new store openings across 5 locations, coordinating branding, promotional materials, and launch campaigns.

Senior Influencer & Digital Account Manager at Five Dimensions Digital Agency

September 1, 2021 - August 1, 2022

Led production of product shoots and digital content campaigns across assigned brand accounts. Managed digital and influencer marketing campaigns across beauty, FMCG, and real estate sectors, delivering campaigns within scope, budget, and KPI targets. Led the digital launch of Garnier Hair Food in Egypt, managing influencer activations and coordinating e-commerce visibility across Noon and Amazon, resulting in the product selling out within the first week.

Senior Account Manager at Promolinks International

January 1, 2020 - August 1, 2021

Managed a team of account managers, overseeing client relationships and ensuring successful delivery of integrated marketing campaigns. Led strategic client pitches, contributing to marketing proposals, campaign strategy development, and budget allocation. Managed day-to-day client communications, translating client objectives into creative briefs, campaign concepts, and digital marketing plans with internal teams. Oversaw development of social media strategies, content calendars, and paid media campaigns, coordinating creative, copywriting, and media teams to execute campaigns effectively.

Communication Manager at Dinari Communications

September 1, 2019 - March 1, 2020

Executed integrated digital and on-ground marketing campaigns for retail brands, managing content calendars and supporting promotional campaigns for new store openings. Led the rebranding of Go Sport, ensuring consistent brand identity across marketing communications, retail touchpoints, and campaign assets. Managed OOH advertising campaigns, coordinating media placements to increase brand visibility and customer traffic.

Account Manager at ThePlanet 360

July 1, 2017 - August 1, 2019

Managed account strategy, creative execution, content calendars and campaign analytics for the assigned accounts. Led the digital communication strategy for the One Million Arab Coders initiative (Dubai Future Foundation), supporting awareness and website conversions. Led the UK – EKB (Egyptian Knowledge Bank) education partnership to enhance the Egyptian curriculums through awareness campaigns on social media and producing the educational materials. Launched the Saudi brand Swift (Delivery app) in Egypt.

Account Manager at Go Digital

July 1, 2016 - August 1, 2017

Managed paid and organic digital marketing campaigns, coordinating with clients to optimize campaign performance across NGO and F&B brands. Developed and managed monthly social media content calendars, including content creation, copywriting, and creative design briefs. Coordinated campaign execution with creative and media teams to ensure timely delivery of digital marketing initiatives.