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At the intersection of spatial design and brand storytelling, I translate identity into experience. I bridge architecture, visual direction, and user engagement to shape concepts into immersive narratives, with a focus on materiality, composition, and atmosphere. I view each project as a curated experience rather than a static space. My experience ranges from heritage restoration in Old Damascus to luxury retail environments in Dubai, and independent brand-building, grounding my practice in precision, cultural intelligence, and concept-led execution.…At the intersection of spatial design and brand storytelling, I translate identity into experience. I bridge architecture, visual direction, and user engagement to shape concepts into immersive narratives, with a focus on materiality, composition, and atmosphere. I view each project as a curated experience rather than a static space. My experience ranges from heritage restoration in Old Damascus to luxury retail environments in Dubai, and independent brand-building, grounding my practice in precision, cultural intelligence, and concept-led execution.

Ayaj Jamea

Architect, Designer, Creative Director, +4

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At the intersection of spatial design and brand storytelling, I translate identity into experience. I bridge architecture, visual direction, and user engagement to shape concepts into immersive narratives, with a focus on materiality, composition, and atmosphere. I view each project as a curated experience rather than a static space. My experience ranges from heritage restoration in Old Damascus to luxury retail environments in Dubai, and independent brand-building, grounding my practice in precision, cultural intelligence, and concept-led execution.…At the intersection of spatial design and brand storytelling, I translate identity into experience. I bridge architecture, visual direction, and user engagement to shape concepts into immersive narratives, with a focus on materiality, composition, and atmosphere. I view each project as a curated experience rather than a static space. My experience ranges from heritage restoration in Old Damascus to luxury retail environments in Dubai, and independent brand-building, grounding my practice in precision, cultural intelligence, and concept-led execution.

Available to hire

At the intersection of spatial design and brand storytelling, I translate identity into experience. I bridge architecture, visual direction, and user engagement to shape concepts into immersive narratives, with a focus on materiality, composition, and atmosphere. I view each project as a curated experience rather than a static space. My experience ranges from heritage restoration in Old Damascus to luxury retail environments in Dubai, and independent brand-building, grounding my practice in precision, cultural intelligence, and concept-led execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Editorial Illustration

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Work Experience

Designer & Sales Consultant at SANIPEX GROUP

April 1, 2025 - April 1, 2026

Lead concept-driven consultations. Curating spatial concepts, plans and 3D visualization for high-end residential and commercial clients. Curate finish and material selections with an editorial eye — balancing aesthetic rigour, function, and luxury-level execution across each project. Manage the full client relationship from initial vision to final specification, acting as the creative and strategic point of contact throughout.

Architectural Designer at Modern Steel House Contracting LLC

July 1, 2024 - December 1, 2024

Designed spatial concepts balancing aesthetic clarity with functional performance. Exterior Design of showrooms and high-end retail warehouses. Collaborated directly with engineers and contractors, ensuring design intent was carried through to construction with precision.

Architect & Researcher at Fardous Tower Hotel

March 1, 2024 - August 1, 2024

Contributed to a government-funded restoration of five historic houses in Old Damascus to a 4-star hotel. Researched architectural heritage and redesigned key spaces to honor their original spatial language while developing it further. Directed the redesign of Iwans, courtyards, and elevations: a practice in cultural precision as much as design. Worked within a cross-disciplinary team of architects, historians, and engineers to produce outcomes sensitive to context and contemporary use.

Founder & Creative Director at Amber — Jewellery & Objects

January 1, 2018 - Present

Founded and built an independent accessories brand from concept to one of Damascus's most recognized boutiques — directing identity, photography, and digital presence entirely. Established a distinct visual language and brand voice, managing all creative output, client relationships, and sourcing independently.