I am a creative and detail-oriented content creator and marketing professional with experience in social media strategy, digital storytelling, student engagement, and event marketing. I excel at developing engaging short-form video content, building online communities, and leading campaigns across campus and university platforms. I bring a collaborative mindset, strong leadership, and a passion for creative communication that resonates with student audiences. I have demonstrated success in scripting, filming, editing, and trend-driven content ideation, and I thrive in cross-functional teams to drive audience growth and meaningful engagement through storytelling and branding.…

Ayesha Khan

I am a creative and detail-oriented content creator and marketing professional with experience in social media strategy, digital storytelling, student engagement, and event marketing. I excel at developing engaging short-form video content, building online communities, and leading campaigns across campus and university platforms. I bring a collaborative mindset, strong leadership, and a passion for creative communication that resonates with student audiences. I have demonstrated success in scripting, filming, editing, and trend-driven content ideation, and I thrive in cross-functional teams to drive audience growth and meaningful engagement through storytelling and branding.…

Available to hire

I am a creative and detail-oriented content creator and marketing professional with experience in social media strategy, digital storytelling, student engagement, and event marketing. I excel at developing engaging short-form video content, building online communities, and leading campaigns across campus and university platforms. I bring a collaborative mindset, strong leadership, and a passion for creative communication that resonates with student audiences.

I have demonstrated success in scripting, filming, editing, and trend-driven content ideation, and I thrive in cross-functional teams to drive audience growth and meaningful engagement through storytelling and branding.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Social Media Assistant at Ontario Tech University
May 1, 2023 - April 30, 2026
Developed engaging TikTok and Instagram Reel content to promote university initiatives, events, and student life. Brainstormed and executed weekly content ideas aligned with current social media trends and audience engagement strategies. Collaborated with students and staff to create authentic, student-focused digital content across university platforms. Assisted with media coverage for major campus events including orientation and graduation ceremonies. Contributed to increasing student engagement through creative storytelling and visual content creation.
Vice President of Marketing, Engineering Society (ENGSOC) at Ontario Tech University
September 1, 2023 - May 1, 2024
Led social media marketing initiatives and content strategy for the Engineering Society across Instagram and student platforms. Increased Instagram following from 800 to over 2100 followers within 6–7 months through consistent content creation and engagement-focused campaigns. Developed promotional content, reels, graphics, and event marketing campaigns to improve student engagement and event participation. Collaborated with executive teams to coordinate branding, communications, and promotional strategies for student initiatives and campus events.
President at Pakistani Student Association - Ontario Tech University
September 1, 2015 - April 1, 2016
Led marketing and promotional efforts for student events through social media campaigns, outreach, and branded content. Coordinated event planning, sponsorship outreach, and audience engagement initiatives for campus events. Collaborated with executive teams, vendors, and university departments to execute successful community-focused initiatives.
Equity Leader at Ontario Tech University
September 1, 2022 - April 1, 2026
Organized workshops, student engagement activities, and community-building initiatives across campus. Collaborated with student leaders and university staff to promote inclusion and student involvement. Strengthened communication and teamwork skills through engaging with diverse student communities.
Vice President of Marketing at Engineering Society (ENGSOC) – Ontario Tech University
September 1, 2023 - May 1, 2024
Led social media marketing initiatives and content strategy for the Engineering Society across Instagram and student platforms. Increased Instagram following from 800 to over 2100 followers within 6 – 7 months through consistent content creation and engagement-focused campaigns. Developed promotional content, reels, graphics, and event marketing campaigns to improve student engagement and event participation. Collaborated with executive teams to coordinate branding, communications, and promotional strategies for student initiatives and campus events.

Education

BEng - Mechanical Engineering (Hons) at Ontario Tech University
January 11, 2022 - June 3, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Software & Internet, Professional Services, Other
    paper ENGSOC Social Media Growth & Content Strategy

    Led content strategy and marketing initiatives as Vice President of Marketing for the Engineering Society at Ontario Tech University. Developed and executed social media campaigns, event promotions, reels, and branded content that increased Instagram followers from 800 to over 2100 within 6–7 months. Focused on audience engagement, student-focused storytelling, and consistent visual branding to improve online presence and event participation.

    paper 22 Before 22 – Short-Form Storytelling Series

    Created and documented a personal “22 Before 22” TikTok series centered around trying new experiences, reflecting on personal growth, and storytelling through short-form content leading up to turning 22. Planned, filmed, edited, and published narrative-driven videos focused on authenticity, relatability, and audience engagement. The series explored themes of identity, creativity, transition, and student life while experimenting with emotionally driven storytelling formats and trend-based content strategies.