I'm a marketing and communications professional with 6+ years of experience helping organisations communicate complex ideas in ways that are engaging, credible and commercially effective. I've worked across healthcare, AI, technology, publishing and the non-profit sector, leading integrated marketing, communications, PR, social media, executive thought leadership, events and content strategy. I specialise in translating technical or specialist topics into clear, compelling stories that resonate with the right audiences. Whether I'm developing a communications strategy, managing a social media presence, writing executive content, securing media coverage or planning an integrated campaign, I focus on creating work that delivers measurable impact. I've worked with startups, charities and global brands, and I'm comfortable partnering with founders, researchers, clinicians, executives and cross-functional teams. I'm highly curious, proactive and always looking for ways to improve how teams communicate, collaborate and market themselves. I also leverage AI to streamline workflows and enhance creativity, while keeping human expertise, strategy and judgement at the centre of my work. Services include: Services Commercial social media strategy & management Brand marketing & positioning Product marketing & go-to-market campaigns Marketing & communications strategy Content marketing & copywriting Executive thought leadership & ghostwriting Public relations & media relations Internal & external communications Event marketing & communications AI-powered marketing workflows & process optimisation

Aye sh a M um al London

I'm a marketing and communications professional with 6+ years of experience helping organisations communicate complex ideas in ways that are engaging, credible and commercially effective. I've worked across healthcare, AI, technology, publishing and the non-profit sector, leading integrated marketing, communications, PR, social media, executive thought leadership, events and content strategy. I specialise in translating technical or specialist topics into clear, compelling stories that resonate with the right audiences. Whether I'm developing a communications strategy, managing a social media presence, writing executive content, securing media coverage or planning an integrated campaign, I focus on creating work that delivers measurable impact. I've worked with startups, charities and global brands, and I'm comfortable partnering with founders, researchers, clinicians, executives and cross-functional teams. I'm highly curious, proactive and always looking for ways to improve how teams communicate, collaborate and market themselves. I also leverage AI to streamline workflows and enhance creativity, while keeping human expertise, strategy and judgement at the centre of my work. Services include: Services Commercial social media strategy & management Brand marketing & positioning Product marketing & go-to-market campaigns Marketing & communications strategy Content marketing & copywriting Executive thought leadership & ghostwriting Public relations & media relations Internal & external communications Event marketing & communications AI-powered marketing workflows & process optimisation

Available to hire

I’m a marketing and communications professional with 6+ years of experience helping organisations communicate complex ideas in ways that are engaging, credible and commercially effective. I’ve worked across healthcare, AI, technology, publishing and the non-profit sector, leading integrated marketing, communications, PR, social media, executive thought leadership, events and content strategy.

I specialise in translating technical or specialist topics into clear, compelling stories that resonate with the right audiences. Whether I’m developing a communications strategy, managing a social media presence, writing executive content, securing media coverage or planning an integrated campaign, I focus on creating work that delivers measurable impact.

I’ve worked with startups, charities and global brands, and I’m comfortable partnering with founders, researchers, clinicians, executives and cross-functional teams. I’m highly curious, proactive and always looking for ways to improve how teams communicate, collaborate and market themselves. I also leverage AI to streamline workflows and enhance creativity, while keeping human expertise, strategy and judgement at the centre of my work.

Services include:

Services
Commercial social media strategy & management
Brand marketing & positioning
Product marketing & go-to-market campaigns
Marketing & communications strategy
Content marketing & copywriting
Executive thought leadership & ghostwriting
Public relations & media relations
Internal & external communications
Event marketing & communications
AI-powered marketing workflows & process optimisation

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
French
Intermediate

Work Experience

Senior Content & Marketing Executive Lead at Research Grid (R.ggrid)
January 1, 2026 - Present
Lead organic social and content strategy across LinkedIn, Instagram, video, thought leadership, and event marketing. Own content planning, editorial workflows, approvals, and publishing coordination across leadership, sales, design, and video teams. Repurpose long-form content (interviews, webinars, and event activity) into social-first formats, and coordinate live event coverage and social storytelling for international conferences. Translate engagement and audience insights into optimized messaging, formats, and channel strategy while supporting executive visibility through founder- and SME-led content.
External Communications & Marketing Manager at Usborne (Contract)
October 1, 2024 - March 31, 2026
Managed social/digital and campaign delivery across PR, digital, and brand channels. Relaunched strategy through audience-led content experimentation and performance analysis, improving media reach by 130%. Developed audience-led messaging for different channels and demographics; coordinated press outreach and promotional campaign logistics; partnered cross-functionally to refine positioning and creative using customer feedback and behavioural data; supported campaign strategy and execution during rapid growth. Created and delivered publicity campaigns, pitching media outlets and coordinating author appearances and media opportunities.
Marketing Specialist at Knix
August 1, 2022 - August 31, 2023
Created publicity and marketing campaigns for launches and audience initiatives. Developed channel-specific audience-led storytelling, coordinated press outreach, media relationships, promotional activity, and cross-functional execution. Supported press and marketing messaging and logistics, including author appearances and media opportunities.
Social Media Specialist at Penguin Random House
June 1, 2021 - August 31, 2022
Supported social media strategy and content execution for publishing/brand initiatives.
Marketing Specialist, Product & Brand at University of Windsor
June 1, 2021 - August 31, 2022
Social/digital marketing specialist role (as listed in resume) supporting audience-led content, promotional initiatives, and campaign execution.
Social Media Specialist / Press Officer at Press Office
June 1, 2020 - June 30, 2021
Created content and supported social media and press activities across marketing campaigns and visibility initiatives.

Education

B.A. (Hons) English Literature & French Studies at University of Windsor
January 1, 2017 - August 31, 2021
Certificate of Publishing at EDUCAtion
January 1, 2019 - June 30, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Education, Professional Services