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Hi, I’m Ayesha! I specialize in performance marketing and digital strategy, driving growth through analytics and creative campaigns across platforms like Google, Meta, and TikTok. With a solid background in marketing and technology management, I love optimizing campaigns and finding innovative ways to connect brands with their audiences. I’ve worked remotely with teams across Dubai, Riyadh, and Islamabad, managing projects that boost user engagement and customer acquisition. I’m passionate about leveraging data and insights to maximize ROI and continuously improve campaign performance.…Hi, I’m Ayesha! I specialize in performance marketing and digital strategy, driving growth through analytics and creative campaigns across platforms like Google, Meta, and TikTok. With a solid background in marketing and technology management, I love optimizing campaigns and finding innovative ways to connect brands with their audiences. I’ve worked remotely with teams across Dubai, Riyadh, and Islamabad, managing projects that boost user engagement and customer acquisition. I’m passionate about leveraging data and insights to maximize ROI and continuously improve campaign performance.

Ayesha Rehman

Digital Marketer, Performance Marketer, Social Media Manager, +1

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Hi, I’m Ayesha! I specialize in performance marketing and digital strategy, driving growth through analytics and creative campaigns across platforms like Google, Meta, and TikTok. With a solid background in marketing and technology management, I love optimizing campaigns and finding innovative ways to connect brands with their audiences. I’ve worked remotely with teams across Dubai, Riyadh, and Islamabad, managing projects that boost user engagement and customer acquisition. I’m passionate about leveraging data and insights to maximize ROI and continuously improve campaign performance.…Hi, I’m Ayesha! I specialize in performance marketing and digital strategy, driving growth through analytics and creative campaigns across platforms like Google, Meta, and TikTok. With a solid background in marketing and technology management, I love optimizing campaigns and finding innovative ways to connect brands with their audiences. I’ve worked remotely with teams across Dubai, Riyadh, and Islamabad, managing projects that boost user engagement and customer acquisition. I’m passionate about leveraging data and insights to maximize ROI and continuously improve campaign performance.

Available to hire

Hi, I’m Ayesha! I specialize in performance marketing and digital strategy, driving growth through analytics and creative campaigns across platforms like Google, Meta, and TikTok. With a solid background in marketing and technology management, I love optimizing campaigns and finding innovative ways to connect brands with their audiences.

I’ve worked remotely with teams across Dubai, Riyadh, and Islamabad, managing projects that boost user engagement and customer acquisition. I’m passionate about leveraging data and insights to maximize ROI and continuously improve campaign performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Performance Marketing Specialist at SMARTCROWD

June 1, 2023 - June 21, 2024

Devised and managed cross-platform social media and digital marketing strategies for Google, Meta, TikTok, LinkedIn, and Reddit to drive customer acquisition and growth through retargeting campaigns. Increased app installs in a key market by over 2x, contributing to significant user growth in KSA. Utilized analytics tools like MixPanel, SEMrush, and Google Analytics to derive actionable customer insights, maximizing ROI and campaign performance. Conducted A/B testing to refine ad creatives and audience targeting strategies to optimize campaign performances.

Marketing Executive at CAREEM

December 1, 2020 - July 31, 2021

Executed demand generation strategies, increasing customer retention by 10% and driving acquisition via targeted campaigns. Collaborated cross-functionally to increase onboarding of female customers by 50% through the Wusool program. Led video series creation with partners like Fairmont, enhancing brand visibility and engagement. Prepared market forecast reports, incorporating key indicators to inform strategic decisions.

Senior Marketing Executive at NAYATEL

June 1, 2020 - November 30, 2020

Spearheaded UI/UX development projects for customer sign-up processes, improving user experience. Managed the launch strategy for Nayatel JoyApp, acquiring 100 new customers within a month through targeted digital advertising. Coordinated with technical teams to introduce Managed Services, expanding the company's service portfolio.

Marketing Executive at NAYATEL

October 1, 2019 - July 31, 2020

Launched AudioCon services for international markets during the COVID-19 pandemic, achieving a 200% increase in platform usage. Designed and implemented the 'Unlimited Downloads' campaign, collaborating with design & website teams to boost user engagement. Increased revenue of value-added services by 20% through targeted marketing initiatives.

Assistant Marketing Executive at NAYATEL

October 1, 2019 - July 31, 2020

Created and managed a social media calendar, running paid campaigns that improved engagement metrics by 10%. Developed marketing copy and visual materials for upselling products through in-house channels. Responded to customer inquiries on social media, maintaining a response rate above 90%.