Hi, I'm AYMAR SANOU, a Creative Marketing Strategist who builds campaigns that perform and designs the systems behind them to scale without burning out a team. I blend hands-on campaign management with automation to keep work sustainable and effective. I specialize in AI-powered creative pipelines, paid media across Meta, TikTok, and Google, and e-commerce growth, with a data-driven, platform-native approach aimed at sustainable, repeatable results.

AYMAR SANOU

Hi, I'm AYMAR SANOU, a Creative Marketing Strategist who builds campaigns that perform and designs the systems behind them to scale without burning out a team. I blend hands-on campaign management with automation to keep work sustainable and effective. I specialize in AI-powered creative pipelines, paid media across Meta, TikTok, and Google, and e-commerce growth, with a data-driven, platform-native approach aimed at sustainable, repeatable results.

Available to hire

Hi, I’m AYMAR SANOU, a Creative Marketing Strategist who builds campaigns that perform and designs the systems behind them to scale without burning out a team. I blend hands-on campaign management with automation to keep work sustainable and effective.

I specialize in AI-powered creative pipelines, paid media across Meta, TikTok, and Google, and e-commerce growth, with a data-driven, platform-native approach aimed at sustainable, repeatable results.

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Language

French
Fluent
English
Fluent

Work Experience

Team Leader at Poulet Rouge
July 1, 2022 - November 30, 2023
Managed floor operations, delegated tasks, and maintained service standards during peak hours. Delivered weekly performance updates to staff, keeping the team aligned and motivated.
Incident Coordinator at Shared Services Canada
December 1, 2023 - Present
Presented AI integration proposals to senior executives, building the business case for new internal tools and leading team adoption. Promoted within 4 months for consistent performance, initiative, and the ability to communicate complex ideas clearly across departments and seniority levels. Built internal automation systems using Microsoft Power Automate, now used daily by 40+ team members. Applied the same systems thinking to marketing workflows at Ignite Agency.
Content Creator & Editor at PrettyLittleThing
January 1, 2024 - December 31, 2024
Campaign contributor generated 35,000 followers on a single account in one week through high-retention short-form video editing and a content strategy built around platform-native formats and trending audio. Produced and edited content that consistently outperformed benchmarks, demonstrating a strong understanding of what drives organic growth on short-form platforms.
Founder & Creative Strategist at Ignite Agency
February 1, 2025 - Present
AI-powered marketing and creative automation agency. Co-managed Drake and PARTYNEXTDOOR's album launch, directing creative strategy across TikTok, Instagram, and YouTube, generating 80M+ views within 2 weeks. Led two content teams and managed ~US$50K in campaign spend across multiple clients, optimizing reach, engagement, and platform-specific performance. Directed video editing and content production, establishing creative standards and producing high-performing example videos. Built AI-powered pipelines using Make.com and Claude AI to automate ad creative, cutting production time and enabling the team to focus on strategy. Oversaw paid media strategy for e-commerce across Meta, TikTok, and Google Ads, continuously testing creatives and optimizing for engagement and sales.

Education

Bachelor of Commerce, Option Management (Co-op) at University of Ottawa, Telfer School of Management
January 1, 2022 - May 14, 2026
French Baccalaureate at Lycee Francais, Addis Ababa, Ethiopia
September 1, 2016 - July 1, 2021

Qualifications

Google Digital Marketing & E-commerce Certificate
January 11, 2030 - May 14, 2026
Microsoft AI Engineering & Implementation Certifications
January 11, 2030 - May 14, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services