Aynes

Report: https://www.twine.net/signin
Presentation: https://www.twine.net/signin

This project is a full marketing and release strategy designed for Spanish singer-songwriter Guille Zani, focused on the rollout of multiple singles leading into an EP release. Built for an independent artist with a limited budget, the plan prioritizes emotional storytelling, audience intimacy, and sustainable growth over high-spend, performance-driven campaigns.

The strategy is structured as a four-phase release timeline, with each single acting as a chapter in a larger emotional narrative. The campaign integrates digital marketing, content strategy, audience segmentation, and offline activations, aligning Guille’s artistic identity with how his audience emotionally engages with music—through late-night listening, unsent messages, handwritten lyrics, and nostalgic artifacts.

Key components of the project include:

Audience profiling and persona segmentation across Spain and key Latin American markets

Clear campaign objectives tied to KPIs such as engagement, pre-saves, and fan conversion

Platform-specific content strategies for TikTok, Instagram, DSPs, and email marketing

Creative storytelling concepts that translate lyrics into tactile and visual experiences

Low-budget, high-impact offline activations (lyric drops, QR-linked artifacts, release party concepts) designed to loop back into digital growth

The final outcome is a holistic, artist-first marketing plan that bridges physical and digital storytelling, turning music releases into shared emotional experiences. Rather than chasing trends, the campaign is designed to build a loyal community, strengthen brand identity, and create long-term connection between artist and audience

https://www.twine.net/signin

This project highlights my work as a songwriter and vocalist in commercial music and advertising, collaborating with creative teams and production studios to bring brand campaigns to life through lyrics and voice. My role focuses on concept development, topline songwriting, and vocal performance, helping brands communicate emotion, identity, and memorability through music.

Across these projects, I have collaborated on original jingles and advertising soundtracks for national and international brands, adapting my voice and writing style to fit each campaign’s tone—whether playful, intimate, warm, or energetic. My contributions sit at the intersection of creative expression and strategic brand storytelling, ensuring that the music supports both the narrative and commercial goals of each piece.

This body of work includes collaborations for brands such as Huggies, Scribe, Suburbia, Pétalo, Sears, Telcel, and Renault, and has received industry recognition, including the Golden Circle Award for Best Original Music and the Bronze Circle Award for Best Adaptation.

The project showcases how songwriting and vocal interpretation can shape emotional connection in advertising, turning short-form commercial content into something memorable, human, and musically driven.

https://www.twine.net/signin

This project is a comprehensive digital strategy assessment developed for Spanish singer-songwriter and actor Guille Zani, aimed at evaluating and strengthening his online presence across social media and streaming platforms. The assessment analyzes his current digital ecosystem—including Instagram, TikTok, YouTube, Spotify, and other DSPs—to understand how effectively his artistic identity is being communicated and discovered online.

The project combines qualitative brand analysis with data-driven insights, reviewing engagement rates, audience distribution, content consistency, metadata accuracy, and platform optimization. A key focus of the assessment is identifying how small but strategic changes—such as name consistency, profile verification, cross-platform linking, and content planning—can significantly improve discoverability, algorithmic performance, and fan engagement.

Based on the findings, I developed actionable, artist-centered recommendations, including platform-specific content strategies, DSP optimization steps, audience growth opportunities, and tools for long-term digital sustainability. The final outcome serves as both a diagnostic and a roadmap, designed to help Guille translate strong artistic potential and social engagement into measurable growth and a more cohesive digital brand