Digital Strategy Assesment
Aynes
Published
This project is a comprehensive digital strategy assessment developed for Spanish singer-songwriter and actor Guille Zani, aimed at evaluating and strengthening his online presence across social media and streaming platforms. The assessment analyzes his current digital ecosystem—including Instagram, TikTok, YouTube, Spotify, and other DSPs—to understand how effectively his artistic identity is being communicated and discovered online.
The project combines qualitative brand analysis with data-driven insights, reviewing engagement rates, audience distribution, content consistency, metadata accuracy, and platform optimization. A key focus of the assessment is identifying how small but strategic changes—such as name consistency, profile verification, cross-platform linking, and content planning—can significantly improve discoverability, algorithmic performance, and fan engagement.
Based on the findings, I developed actionable, artist-centered recommendations, including platform-specific content strategies, DSP optimization steps, audience growth opportunities, and tools for long-term digital sustainability. The final outcome serves as both a diagnostic and a roadmap, designed to help Guille translate strong artistic potential and social engagement into measurable growth and a more cohesive digital brand