I’m a UI/UX & Product Designer with over 5 years of experience crafting user-centered digital solutions across fintech, healthcare, and real estate. I blend research, interaction design, and design systems to boost engagement, conversions, and retention using Figma, Adobe XD, Illustrator, and the Creative Suite.
Beyond design, I bring marketing, client management, and business strategy into play to deliver solutions that are not only visually appealing but also measurable. I thrive in collaborative environments and love turning complex problems into intuitive interfaces.
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I led the website redesign for SwiftEntry, focusing on improving usability, visual clarity, and overall user experience. The goal was to modernize the interface while ensuring the website clearly communicated the product’s value and guided users efficiently through key actions.
I restructured the information architecture, refined user flows, and redesigned the interface to create a cleaner, more intuitive experience across devices. Emphasis was placed on readability, consistency, and conversion-focused design.
Using Figma, I produced high-fidelity, developer-ready designs and clear design specifications to support seamless implementation. I worked closely with stakeholders to align the redesign with business goals and ensure the final design delivered both functional and visual improvements.
I led the design of the Sydaar LMS across both web and mobile platforms, delivering a cohesive learning experience supported by a clear and functional visual identity.
I designed the mobile application end-to-end, defining user flows, wireframes, and high-fidelity interfaces optimized for usability, accessibility, and scalability within a learning management context. Alongside the app, I designed the product information website, ensuring clear communication of the platform’s value, features, and onboarding flow for prospective users and stakeholders.
In addition to product design, I created the Sydaar LMS logo, establishing a recognizable and professional brand mark aligned with the product’s purpose and audience. This visual foundation informed the overall look and feel of both the web and mobile experiences.
Using tools such as Figma and Adobe Illustrator, I produced developer-ready designs, reusable UI components, and clear design specifications to support smooth handoff and accurate implementation. I collaborated closely with stakeholders and developers to ensure design consistency, clarity, and faithful execution across all platforms.
I led the complete product and brand identity design for Home And Abroad, taking the project from concept to developer-ready execution. My responsibilities spanned both strategic and hands-on design work, ensuring a cohesive experience across the product and brand touchpoints.
I designed the end-to-end user experience and interface, translating business goals and user needs into intuitive, scalable product flows and high-fidelity UI designs. In parallel, I developed the full brand identity—defining the visual language, typography, color systems, and brand assets to ensure consistency and clarity across digital platforms.
Using tools such as Figma and Adobe Illustrator, I produced detailed design systems, reusable components, and clear documentation. All designs were structured for seamless handoff to developers and easy alignment with stakeholders, reducing ambiguity and accelerating implementation.
I worked closely with stakeholders to validate design decisions and with developers to ensure accurate execution, maintaining design integrity from concept through deployment.
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