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Hi, I’m Ayoub Ahrrar, a Senior Art Director with over 10 years of experience in fashion, premium, culture, and lifestyle sectors. I specialize in branding, visual identity, 360° campaigns, digital content, and e-commerce, and I love turning complex briefs into cohesive, high-impact brand stories. I collaborate with marketing, CRM, e-commerce, and product teams, plus external vendors, to build desirable, high-performing experiences across print, digital, and motion. I’m passionate about luxury and retail trends and currently work as a freelancer, bringing cross-functional expertise to every project.…Hi, I’m Ayoub Ahrrar, a Senior Art Director with over 10 years of experience in fashion, premium, culture, and lifestyle sectors. I specialize in branding, visual identity, 360° campaigns, digital content, and e-commerce, and I love turning complex briefs into cohesive, high-impact brand stories. I collaborate with marketing, CRM, e-commerce, and product teams, plus external vendors, to build desirable, high-performing experiences across print, digital, and motion. I’m passionate about luxury and retail trends and currently work as a freelancer, bringing cross-functional expertise to every project.

Ayoub Ahrrar

Art Director, Graphic Designer, Brand Designer, +2

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Hi, I’m Ayoub Ahrrar, a Senior Art Director with over 10 years of experience in fashion, premium, culture, and lifestyle sectors. I specialize in branding, visual identity, 360° campaigns, digital content, and e-commerce, and I love turning complex briefs into cohesive, high-impact brand stories. I collaborate with marketing, CRM, e-commerce, and product teams, plus external vendors, to build desirable, high-performing experiences across print, digital, and motion. I’m passionate about luxury and retail trends and currently work as a freelancer, bringing cross-functional expertise to every project.…Hi, I’m Ayoub Ahrrar, a Senior Art Director with over 10 years of experience in fashion, premium, culture, and lifestyle sectors. I specialize in branding, visual identity, 360° campaigns, digital content, and e-commerce, and I love turning complex briefs into cohesive, high-impact brand stories. I collaborate with marketing, CRM, e-commerce, and product teams, plus external vendors, to build desirable, high-performing experiences across print, digital, and motion. I’m passionate about luxury and retail trends and currently work as a freelancer, bringing cross-functional expertise to every project.

Available to hire

Hi, I’m Ayoub Ahrrar, a Senior Art Director with over 10 years of experience in fashion, premium, culture, and lifestyle sectors. I specialize in branding, visual identity, 360° campaigns, digital content, and e-commerce, and I love turning complex briefs into cohesive, high-impact brand stories.

I collaborate with marketing, CRM, e-commerce, and product teams, plus external vendors, to build desirable, high-performing experiences across print, digital, and motion. I’m passionate about luxury and retail trends and currently work as a freelancer, bringing cross-functional expertise to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Work Experience

Art Director at Freelance

February 1, 2024 - Present

Lead art direction for various brands: visual identity, branding, and graphic design variations; design print, digital, and motion design assets for branding and communication projects; produce e-commerce and CRM content; manage client projects independently from creative brief to final delivery.

Graphic Designer at Officine Générale

May 1, 2022 - February 1, 2024

Directed and produced e-commerce visuals for the Men’s and Women’s collections; created newsletters, CRM emails, editorial content, and digital assets aligned with brand identity; designed retail materials, signage, digital campaigns, and multichannel communication tools; partnered with marketing, e-commerce, and UX teams to enhance brand experience; coordinated vendors and oversaw print and digital production.

Designer Graphique at Officine Générale

May 1, 2022 - February 29, 2024

Conception des visuels e-commerce et direction visuelle des collections Homme/Femme. Création de newsletters, contenus web et emails transactionnels en cohérence avec l’image de marque. Développement de supports print et digitaux (display, signalétique, supports retail). Coordination de projets transverses mêlant branding, UX, webdesign et communication. Suivi de production et collaboration avec les prestataires.

Art Director at Konquet France

April 1, 2021 - January 1, 2022

Defined and rolled out the brand’s overall visual identity; created brand guidelines, campaigns, digital content, print materials, and motion design; built immersive, cohesive visual worlds across all brand touchpoints.

Directeur Artistique at Konquet France

April 1, 2021 - January 31, 2022

Définition et déploiement de l’identité visuelle globale de la marque. Création de logotypes, chartes graphiques et visuels de campagnes. Réalisation de contenus print, web, motion design et scénographies. Conception d’univers visuels immersifs et cohérents.

Art Director at Agence 47

May 1, 2019 - January 1, 2021

Designed editorial projects, visual identities, and communication materials; produced graphic content and motion design with strong narrative impact; developed visual languages for cultural, social, and urban projects.

Directeur Artistique at Agence 47

May 1, 2019 - January 31, 2021

Conception de projets éditoriaux, identités visuelles et supports de communication. Création de contenus graphiques et motion design à forte dimension narrative. Développement de langages visuels pour des projets culturels, sociaux et urbains.

Graphic Designer at Lobster Films

August 1, 2018 - November 1, 2018

Delivered editorial design for cultural and heritage projects; designed books, press kits, and communication materials; laid out complex content to a high standard of graphic precision.

Designer Graphique at Lobster Films

August 1, 2018 - November 30, 2018

Design éditorial pour des projets culturels et patrimoniaux. Conception de livres, communiqués de presse et mailings. Travail de mise en forme de contenus complexes avec un haut niveau d’exigence graphique.

Art Director at KO Menuiserie Décoration

January 1, 2014 - January 1, 2017

Created and rolled out the brand’s visual identity; designed print and digital materials, newsletters, and sales tools; oversaw company-wide visual consistency.

Directeur Artistique at KO Menuiserie Décoration

January 1, 2014 - January 31, 2017

Création de l’identité visuelle complète de la marque. Conception de supports print, web et newsletters. Direction artistique globale des supports de communication.

Assistant Art Director at Déca Paris / 3233

June 1, 2012 - January 1, 2013

Revamped visual identities and created print and web materials; contributed to production of a video advertising campaign.

Assistant Directeur Artistique at Déca Paris / 3233

June 1, 2012 - January 31, 2013

Refonte d’identité visuelle et conception de supports print et web. Participation à la création d’une vidéo publicitaire.