Hi, I’m Ayush Singh, a digital marketing professional with hands-on experience across wellness, D2C, fashion, and B2B brands. I specialize in end-to-end social media strategy, content planning, and data-driven campaigns that combine storytelling with measurable results. I love building credible brand presence, coordinating multi-channel efforts, and applying AI-enabled workflows to deliver scalable outputs. Currently, I lead brand and digital marketing at Plants Med Laboratories, driving content calendars, DM engagement, and lead generation while aligning with product launches and offers. I’m passionate about clear cross‑team collaboration, high‑quality output, and turning insights into action across CRM, social, and vendor partnerships.

Ayush Singh

Hi, I’m Ayush Singh, a digital marketing professional with hands-on experience across wellness, D2C, fashion, and B2B brands. I specialize in end-to-end social media strategy, content planning, and data-driven campaigns that combine storytelling with measurable results. I love building credible brand presence, coordinating multi-channel efforts, and applying AI-enabled workflows to deliver scalable outputs. Currently, I lead brand and digital marketing at Plants Med Laboratories, driving content calendars, DM engagement, and lead generation while aligning with product launches and offers. I’m passionate about clear cross‑team collaboration, high‑quality output, and turning insights into action across CRM, social, and vendor partnerships.

Available to hire

Hi, I’m Ayush Singh, a digital marketing professional with hands-on experience across wellness, D2C, fashion, and B2B brands. I specialize in end-to-end social media strategy, content planning, and data-driven campaigns that combine storytelling with measurable results. I love building credible brand presence, coordinating multi-channel efforts, and applying AI-enabled workflows to deliver scalable outputs.

Currently, I lead brand and digital marketing at Plants Med Laboratories, driving content calendars, DM engagement, and lead generation while aligning with product launches and offers. I’m passionate about clear cross‑team collaboration, high‑quality output, and turning insights into action across CRM, social, and vendor partnerships.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

SEO Executive at The Daily Work
September 1, 2024 - October 9, 2025
Designed and deployed full-funnel digital campaigns integrating SEO, SEM, and SMM; created data-backed content roadmaps aligned with search intent and E-E-A-T; implemented conversion tracking and KPI dashboards using Google Analytics 4 and Meta Business Suite; collaborated with UI/UX and content teams to optimize landing pages; conducted A/B testing to improve CTR and user engagement; led vendor negotiations and KPI-driven performance reviews to maximize ROI.
Digital Marketing Executive at Karma Webtech Pvt. Ltd.
August 1, 2023 - October 9, 2025
Managed multi-channel campaigns across SEO, PPC, and social media; optimized ad delivery and creative testing (A/B); performed competitor benchmarking; aligned campaigns with sales funnels and customer lifecycle; improved LTV and CAC, and generated measurable ROI; collaborated with content and design teams to create high-impact assets.
Web Designer at Upwork (Freelance)
February 1, 2023 - Present
Designed and deployed responsive, SEO-friendly websites; focused on UX-driven layouts; integrated CRM tools, lead capture forms, and marketing automation workflows to support growth funnels; implemented GA4, Search Console, and Lighthouse for performance optimization; built high-converting landing pages and managed content publishing pipelines with AI-assisted automation.
Graphic Designer at North India Advertising
January 1, 2022 - Present
Created branding visuals and campaigns for clients; designed storefronts on Shopify/Magento; contributed to packaging and marketing materials; supported multi-currency and tax configurations for e-commerce clients; collaborated with cross-functional teams to boost brand presence.
Graphic Designer / Web Designer at Bio Spa Ayurveda (Shopify)
January 1, 2021 - Present
Built and launched a responsive, SEO-optimized D2C Shopify site; integrated store with marketing automation workflows; implemented GA4 and data-driven content strategies; contributed to growth through on-site optimization and optimized landing pages.
Brand Manager at Plantsmed Labs Pvt. Ltd.
June 1, 2024 - November 22, 2025
Spearheaded end-to-end digital strategy, including organic and paid media, delivering a 40% uplift in brand engagement and a 150% increase in website traffic within six months. Designed and deployed a responsive, SEO-optimized website improving Core Web Vitals and SERP ranking. Planned multi-channel ad campaigns on Meta Ads Manager and Google Ads, reducing CPC by 32% and generating 500+ leads per month. Built content calendars, leveraged content clusters and LSIs to boost audience retention and dwell time. Executed A/B tests and pixel tracking to refine creatives and targeting, increasing CTR by 27%. Negotiated with vendors and conducted KPI reviews to scale campaigns and maximize ROI.
SEO Executive at The Daily Work
September 20, 2024 - September 20, 2024
Executed full-funnel digital campaigns integrating SEO, SEM, and SMM, driving notable gains in organic visibility and paid traffic. Conducted keyword gap analyses, backlink audits, and SERP tracking to improve domain authority. Created data-backed content roadmaps aligned with search intent and E-E-A-T principles, tripling indexed pages. Implemented conversion tracking and monitored KPIs such as CTR, CPC, ROAS, and bounce rate via GA4 and Meta Business Suite. Collaborated with UI/UX and content teams to build high-converting landing pages and improved CRO through iterative design sprints.
Digital Marketing Executive at Karma Webtech Pvt. Ltd.
August 20, 2023 - August 20, 2023
Managed multi-platform campaigns and optimized ad delivery using lookalike audiences and retargeting. Performed competitor benchmarking and trend analysis to adjust bidding strategies and improve Quality Score on Google Ads. Coordinated with sales funnels and customer lifecycle stages to improve overall LTV/CAC.
Web Designer at Upwork (Freelance)
February 1, 2023 - November 22, 2025
Designed responsive, SEO-friendly websites for diverse clients using Wix, WordPress, and Shopify; implemented GA4 and pixel integrations; built high-converting landing pages and e-commerce experiences; collaborated with marketing teams to optimize content and UX.
Graphic Designer at North India Advertising
January 1, 2022 - November 22, 2025
Specialized in visual storytelling, branding, and campaign creatives for clients; created brand identities and assets, including Shopify storefront visuals for D2C clients such as North Street Apparel; contributed to multi-channel campaigns and online shops.
Web Designer at Upwork
February 1, 2023 - Present
Designed and deployed responsive, SEO-friendly websites using Wix Editor and custom Velo scripting to enhance functionality and user engagement. Implemented structured data, meta tags, and internal linking to boost SERP. Collaborated with UI/UX to optimize landing pages and improve conversion rates.
Copywriter at Fiverr
May 1, 2022 - Present
Created conversion-focused ad copy, blog posts, and brand messaging optimized for SEO, readability and engagement. Developed persuasive content strategies aligned with buyer personas and funnel stages; delivered across website copy, product descriptions, emails, and social campaigns.
Brand Manager (Digital Marketing) at Plants Med Laboratories Pvt. Ltd.
June 1, 2024 - Present
Developed and executed end-to-end digital marketing strategies across social media, CRM, and campaigns; led vendor coordination and monthly performance reporting to ensure ROI.
Digital Marketing Executive at 4Karma Webtech Pvt. Ltd.
May 1, 2022 - August 2, 2023
Built multi-channel campaigns, conducted competitive analyses, and implemented SEO-friendly landing pages; managed content calendars and client communications.
SEO Executive / Digital Marketing at The Daily Work
August 1, 2023 - September 1, 2024
Led end-to-end SEO campaigns: keyword research, backlink audits, performance tracking; created data-backed content roadmaps and landing pages; monitored rankings.
SEO Executive (Digital Marketing) at The Daily Work
August 1, 2023 - September 30, 2024
Executed full-funnel digital campaigns integrating SEO, SEM, and SMM, driving significant increases in organic visibility and paid traffic. Conducted keyword gap analyses and backlink audits; tracked SERP positions to improve site authority. Created data-backed content roadmaps aligned with search intent and SEO best practices; coordinated with content, CRM, and vendors for seamless execution. Monitored rankings and organic performance via Google Search Console and GA4; oversaw day-to-day creative, social, and CRM activities and vendor partnerships.

Education

M.S.c. (Chemistry) at CSJMS Kanpur (CSJM University), Kanpur
January 1, 2025 - October 9, 2025
MA (History) at Kanpur University
January 1, 2022 - January 1, 2023
B.Sc (History) at Subharti University, Meerut
January 1, 2022 - January 1, 2023
M.Sc. in Chemistry at CSJM University, Kanpur
January 1, 2025 - November 22, 2025
MA in History at CSJM University, Kanpur
January 1, 2022 - January 1, 2023
B.Sc in History at Subharti University, Meerut
January 1, 2022 - January 1, 2023
M.Sc. (Chemistry) at CSJM University, Kanpur
January 11, 2030 - December 7, 2025
MA (History) at Subharti University, Meerut
January 11, 2030 - December 7, 2025
B.Sc (History) at CSJM University, Kanpur
January 11, 2030 - December 7, 2025
M.Sc. at CSJM University, Kanpur
January 1, 2025 - April 25, 2026
M.A. at Subharti University, Meerut
January 1, 2022 - December 31, 2024
B.Sc. at CSJM University, Kanpur
January 1, 2019 - December 31, 2022
B.Sc. at CSJMU, Kanpur
January 1, 2019 - January 1, 2022
M.A. at Subharti University, Meerut
January 1, 2022 - January 1, 2024
M.Sc. at CSJM University, Kanpur
January 1, 2025 - April 25, 2026

Qualifications

GA4 Analytics Certification
January 11, 2030 - December 7, 2025
Google Search Console Certification
January 11, 2030 - December 7, 2025
Meta Pixel Setup
January 11, 2030 - December 7, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Consumer Goods, Healthcare