Modular B2B Exhibition System

I designed and developed a high-performance, scalable modular exhibition system for a national hardware distributor, creating an optimized B2B solution for retailers to showcase premium kitchen hardware. Utilizing a Design for Assembly (DFA) approach, I engineered a custom modular library in Rhinoceros and SketchUp, ensuring precise fit-out and structural integrity for complex functional components like pull-out columns, lift-up mechanisms, and waste systems. My role involved building a master product database linking 3D models with SKU codes, acting as the stakeholder bridge between nationwide sales teams and production, and developing the complete pre-sale technical presentation that secured retailer interest prior to the first manufacturing run.