Available to hire
I am Azucena Pacheco, a travel, culture, and lifestyle journalist with 15 years of experience in print and digital media. I edit and write native and branded content, craft engaging storytelling, and proofread to ensure clarity and impact.
I specialize in promoting underexplored destinations and experiences for national and international audiences, combining research with SEO-minded copy. I am fluent in English and Spanish, collaborative by nature, deadline-driven, and always eager to create positive emotions through my writing.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Journalist and copywriter specializing in travel, culture, and lifestyle. Editor and writer of native and branded content for national and international media and clients. Proofreader and storyteller. at Freelance
June 8, 2009 - June 23, 2025Print Media: Gentleman MX, Amura Yatchs and Lifestyle, Alto Nivel, México Desconocido, Editorial Expansión (branded content), Food and Travel México, WReport, Saborearte, enViva, V de Volaris, Revista Istmo. Currently discontinued: V México al Máximo, Inicce, Insignia, Voy y Vengo (ADO), Valor Corporativo, The Luxe and Class Magazine, Cómo Funciona.
Digital Media: Marco Beteta, Chilango, Priceless México, CírculoMarketingLA, Itmastersmag, Actitudfem VidaenBalance, CNet en español, Animalgourmet, Showbizz Daily Worldwide, MSN. Currently discontinued: Grupo Finamex, Blog Reservamos.mx.
Main Activities: Journalism, research, editing, and writing digital content (SEO, native, and branded). Proofreading, sponsorship, and partnership negotiation.
Copywriting: Creation of lead magnets, tutorials, e-books, downloadable materials, lists, success stories, checklists, video, audio, and webinar scripts, infographics, press releases, ghostwriting, brochures, websites, landing pages, newsletters, inbound marketing, content writing for websites and blogs.
Journalist and Copywriter at Freelance
January 1, 2009 - June 7, 2024Specialized in travel, culture, and lifestyle journalism and copywriting. Edited and wrote native and branded content for national and international media and clients. Provided proofreading and storytelling services. Created digital content including SEO, native, and branded content. Managed sponsorships and partnership negotiations. Extensive work in print and digital media as well as advertising and content agencies.
News Editor and Writer at Efekto TV
January 1, 2008 - December 31, 2009Edited and wrote news content for Noticias con Kelly Smith.
ATL Strategist and Copywriter at AR Weitzner y Asociados Publicidad
January 1, 2007 - December 31, 2008Developed ATL strategy and copywriting for campaigns of Calorex, Milano, Nacional Monte de Piedad, Cinco x Día, Mai Piu, and 4You (catalog cosmetics).
BTL Strategist and Copywriter at Comunicación es Alazraki
January 1, 2005 - December 31, 2007Created BTL strategies and copywriting for campaigns of Prodigy, Sección Amarilla, Comex, Sanborns, and Papalote Museo del Niño.
ATL and BTL Copywriter at Consultores en Comunicación Social
January 1, 2001 - December 31, 2004Worked as ATL and BTL copywriter and supervised public works signage for the campaign 'Juntos Avanzamos' of the Governor of the State of Mexico, Arturo Montiel.
Journalist and Copywriter at Freelance
January 1, 2009 - November 22, 2025Journalist and copywriter specializing in travel, culture, and lifestyle. Editor and writer of native and branded content for national and international media and clients. Proofreader and storyteller. Main activities include journalism, research, editing, and writing digital content (SEO, native, and branded). Copywriting includes creation of lead magnets, tutorials, e-books, downloadable materials, lists, success stories, checklists, and more; sponsorship and partnership negotiation.
News Editor and Writer at Efekto TV
December 31, 2009 - December 31, 2009News Editor and Writer for Noticias con Kelly Smith.
ATL Strategist and Copywriter at AR Weitzner y Asociados Publicidad
December 31, 2008 - December 31, 2008ATL strategist and copywriter for campaigns of Calorex, Milano, Nacional Monte de Piedad, Cinco x Día, Mai Piu, and 4You (cosmetics).
BTL Strategist and Copywriter at Comunicación es Alazraki
December 31, 2007 - December 31, 2007BTL strategist and copywriter for campaigns of Prodigy, Sección Amarilla, Comex, Sanborns, and Papalote Museo del Niño.
ATL and BTL Copywriter at Consultores en Comunicación Social
December 31, 2004 - December 31, 2004ATL and BTL copywriter. Supervisor of public works signage for the campaign 'Juntos Avanzamos' of the Governor of the State of Mexico, Arturo Montiel.
Education
Bachelor’s Degree in Social Communication at Universidad Autónoma Metropolitana Xochimilco
May 21, 2025 - May 21, 2025Bachelor's Degree at Universidad Autónoma Metropolitana Xochimilco
January 1, 1996 - December 31, 2000Bachelor’s Degree in Social Communication at Universidad Autónoma Metropolitana Xochimilco
January 11, 2030 - November 22, 2025Qualifications
Bachelor’s Degree in Social Communication
August 10, 1996 - October 9, 2000Industry Experience
Media & Entertainment, Travel & Hospitality, Healthcare, Real Estate & Construction, Professional Services
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