I am Azucena Pacheco, a travel, culture, and lifestyle journalist with 15 years of experience in print and digital media.
I am Azucena Pacheco, a travel, culture, and lifestyle journalist with 15 years of experience in print and digital media. I edit and write native and branded content, craft engaging storytelling, and proofread to ensure clarity and impact.
I specialize in promoting underexplored destinations and experiences for national and international audiences, combining research with SEO-minded copy. I am fluent in English and Spanish, collaborative by nature, deadline-driven, and always eager to create positive emotions through my writing.
In this document, you’ll find links to my professional portfolios — including editing, journalism, and copywriting — for both digital and print media. While my main areas of expertise are travel, culture, gastronomy, and lifestyle, I also cover wellness, entertainment, real estate, and all topics related to soft content.
News Editor and Writer for Noticias con Kelly Smith.
Print Media: Gentleman MX, Amura Yatchs and Lifestyle, Alto Nivel, México Desconocido, Editorial Expansión (branded content), Food and Travel México, WReport, Saborearte, enViva, V de Volaris, Revista Istmo. Currently discontinued: V México al Máximo, Inicce, Insignia, Voy y Vengo (ADO), Valor Corporativo, The Luxe and Class Magazine, Cómo Funciona. Digital Media: Marco Beteta, Chilango, Priceless México, CírculoMarketingLA, Itmastersmag, Actitudfem VidaenBalance, CNet en español, Animalgourmet, Showbizz Daily Worldwide, MSN. Currently discontinued: Grupo Finamex, Blog Reservamos.mx. Main Activities: Journalism, research, editing, and writing digital content (SEO, native, and branded). Proofreading, sponsorship, and partnership negotiation. Copywriting: Creation of lead magnets, tutorials, e-books, downloadable materials, lists, success stories, checklists, video, audio, and webinar scripts, infographics, press releases, ghostwriting, brochures, websites, landing pages, newsletters, inbound marketing, content writing for websites and blogs.
Journalist and copywriter specializing in travel, culture, and lifestyle. Editor and writer of native and branded content for national and international media and clients. Proofreader and storyteller. Main activities include journalism, research, editing, and writing digital content (SEO, native, and branded). Copywriting includes creation of lead magnets, tutorials, e-books, downloadable materials, lists, success stories, checklists, and more; sponsorship and partnership negotiation.
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