Azusa Hatanaka

Available to hire

I am a consumer marketing professional with over 10 years of experience in Japan, leading category and product marketing from strategy through execution in both global and local settings.

About

I am a consumer marketing professional with over 10 years of experience in Japan, leading category and product marketing from strategy through execution in both global and local settings. My work focuses on enhancing brand presence in high-sensitivity contexts, drawing insights from mass national trends to inform actions that drive revenue and CAC optimization.

Throughout my career, I’ve successfully developed global campaigns and strategic communication frameworks that not only resonate with target audiences but also align with business objectives. With a passion for marketing innovation and consumer insight, I am dedicated to creating impactful strategies that enhance market engagement.

  • 8 years' experience
  • Joined February 2026

Languages

  • JapaneseFluent
  • EnglishIntermediate

Industry experience

  • Consumer Goods
  • Retail
  • Professional Services
  • Media & Entertainment

More experts in Tokyo, Japan

Work experience· 4 roles

Global Marketing · ASICS CorporationOct 2021 – Oct 2022 · 1 yr 1 mo

Led development of global running campaign assets by gathering regional requirements across Europe, Asia, Oceania, and the U.S., shaping the creative direction, and collaborating with the Boston creative team on execution. Assets were adopted for local & regional market execution, resulting in a total revenue increase of 19M in 2021.

Japan Delegation Team Communication · ASICS JapanApr 2017 – Sep 2021 · 4 yrs 6 mos

Core-sports brand in Japan tasked with driving incremental sales growth during the Tokyo 2020 Olympics. Developed personal narratives that connected the Olympics, and leveraged data to construct and oversee performance-based KPI design.

Strategic Planner · beacon communications k.k.Feb 2013 – Dec 2013 · 11 mos

Created messaging briefs and strategic briefs for FMCG and tech brands, translating global creative concepts into Japan-specific narratives. Repositioned Ariel's odor-related messaging using quantitative research to increase brand visibility.

Assistant Consultant · Abeam ConsultingApr 2011 – Jan 2013 · 1 yr 10 mos

Education

Bachelor of Liberal Arts · Tsuda University2030 – 2026

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