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Results-driven brand and growth marketer who scaled a competitive prize platform from concept to £370k+ revenue in the first year through community building, paid social, email campaigns, and data-led optimisation. Experienced in conversion-focused web development, SEO frameworks, and multi-channel performance marketing (Meta, Google Analytics, email automation) with strong content creation using Canva and CapCut.…Results-driven brand and growth marketer who scaled a competitive prize platform from concept to £370k+ revenue in the first year through community building, paid social, email campaigns, and data-led optimisation. Experienced in conversion-focused web development, SEO frameworks, and multi-channel performance marketing (Meta, Google Analytics, email automation) with strong content creation using Canva and CapCut.

Ben Criddle

Digital Marketer, Growth Marketer, Marketing Strategist, +3

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Results-driven brand and growth marketer who scaled a competitive prize platform from concept to £370k+ revenue in the first year through community building, paid social, email campaigns, and data-led optimisation. Experienced in conversion-focused web development, SEO frameworks, and multi-channel performance marketing (Meta, Google Analytics, email automation) with strong content creation using Canva and CapCut.…Results-driven brand and growth marketer who scaled a competitive prize platform from concept to £370k+ revenue in the first year through community building, paid social, email campaigns, and data-led optimisation. Experienced in conversion-focused web development, SEO frameworks, and multi-channel performance marketing (Meta, Google Analytics, email automation) with strong content creation using Canva and CapCut.

Available to hire

Results-driven brand and growth marketer who scaled a competitive prize platform from concept to £370k+ revenue in the first year through community building, paid social, email campaigns, and data-led optimisation. Experienced in conversion-focused web development, SEO frameworks, and multi-channel performance marketing (Meta, Google Analytics, email automation) with strong content creation using Canva and CapCut.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

Managing Director and Founder at Punter Prizes

November 1, 2024 - January 31, 2026

Co-founded and scaled a competitive prize platform from concept to £370k+ revenue in its first year. Led marketing, brand strategy, and community growth, acting as the public face of the brand through live prize draws and social content. Pivoted from an initial regional misalignment to a national go-to-market strategy, rebuilding brand identity and messaging. Grew an organic community to 1,909 members, managed multi-channel campaigns across Meta (Facebook Ads) and email platforms (Mailchimp, Klaviyo, Brevo), and achieved £2–3 customer acquisition cost through A/B testing and performance optimisation. Managed budgets, analytics (Google Analytics/Facebook Insights), customer communications/moderation, and cross-functional operations.

Owner and Founder at Fixr Systems

August 1, 2024 - Present

Provide web development and digital strategy services to small businesses across e-commerce, trades, and hospitality. Build conversion-optimised, mobile-responsive websites with page speed and SEO foundations, and implement third-party integrations for CRM/booking platforms and marketing automation. Focus on creating friction-reducing user journeys and lead-generation funnels, applying data-driven marketing principles from previous ventures while developing a multi-industry client portfolio.

Owner and Founder at Spinney Property Solutions - Cambridge

July 1, 2021 - December 31, 2024

Managed short-term and medium-term rental portfolio generating £200k+ turnover. Acquired properties via landlord relationship building and negotiated deals; delivered guest bookings through optimised listings, pricing strategy, professional content direction, and SEO. Operated multi-platform marketing (Airbnb, Booking.com) while building a direct booking website to reduce OTA commission and improve margins. Managed operations end-to-end including 24/7 guest communications, check-in/out coordination, review management, maintenance scheduling, and contractor relationships. Built growth through both online campaigns and offline networking/referrals.