I am a results-driven Event & Brand Experience Marketer with 7+ years building immersive live experiences and converting engagement into content and pipeline. I design end-to-end campaigns across live events, conferences, and brand activations, from concept through execution and post-event performance. I connect live experiences to compelling content across LinkedIn, YouTube, and Instagram, orchestrating cross-functional teams, vendors, and VIPs to deliver exceptional guest experiences while growing brand recognition and ROI. I lead content planning and publishing, optimize engagement based on audience behavior, and translate live moments into social content and measurable outcomes. I own the end-to-end lifecycle of campaigns, aligning budgets, vendors, logistics, and marketing and sales to ensure seamless experiences and a strong brand footprint across platforms.…

Greg Benton Robinson

I am a results-driven Event & Brand Experience Marketer with 7+ years building immersive live experiences and converting engagement into content and pipeline. I design end-to-end campaigns across live events, conferences, and brand activations, from concept through execution and post-event performance. I connect live experiences to compelling content across LinkedIn, YouTube, and Instagram, orchestrating cross-functional teams, vendors, and VIPs to deliver exceptional guest experiences while growing brand recognition and ROI. I lead content planning and publishing, optimize engagement based on audience behavior, and translate live moments into social content and measurable outcomes. I own the end-to-end lifecycle of campaigns, aligning budgets, vendors, logistics, and marketing and sales to ensure seamless experiences and a strong brand footprint across platforms.…

Available to hire

I am a results-driven Event & Brand Experience Marketer with 7+ years building immersive live experiences and converting engagement into content and pipeline. I design end-to-end campaigns across live events, conferences, and brand activations, from concept through execution and post-event performance. I connect live experiences to compelling content across LinkedIn, YouTube, and Instagram, orchestrating cross-functional teams, vendors, and VIPs to deliver exceptional guest experiences while growing brand recognition and ROI.

I lead content planning and publishing, optimize engagement based on audience behavior, and translate live moments into social content and measurable outcomes. I own the end-to-end lifecycle of campaigns, aligning budgets, vendors, logistics, and marketing and sales to ensure seamless experiences and a strong brand footprint across platforms.

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Language

English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate
French
Intermediate

Work Experience

Senior Sales Executive at Sandals Resorts Barbados
January 1, 2017 - August 1, 2021
Led business development initiatives with Travel Trade, engaging and educating travel advisors and industry professionals to secure future business partnerships. Managed budgets and finances for events, ensuring cost-effective operations while delivering exceptional guest experiences. Drove cross-functional alignment with marketing and sales, delivering end-to-end event experiences from concept through on-site execution, vendor coordination, logistics, and ROI analysis.
Event & Marketing Coordinator at ContactMonkey
January 2, 2024 - March 8, 2026
Delivered 50+ B2B events across North America, including conferences, executive dinners, webinars, and brand activations, consistently exceeding annual performance targets Built high-impact, non-traditional activations that increased booth traffic, drove qualified leads, and generated strong inbound interest in competitive event environments Owned the full event lifecycle from concept to on-site execution, leading vendor coordination, logistics, and cross-functional alignment with marketing and sales Turned live experiences into high-performing content across LinkedIn, YouTube, and Instagram, extending reach and driving continued engagement beyond the event Contributed to audience growth and engagement by aligning content with real-world brand moments and performance insights Supported pipeline generation through lead capture strategy, CRM workflows, and post-event follow-up, ensuring conversion opportunities were not lost Partnered closely with sales to translate event activity into demos, conversations, and measurable business outcomes

Education

Diploma Certificate in Tourism Operations at Seneca College
January 1, 2022 - January 1, 2022
Diploma Certificate in Event Management and Creative Design at Seneca College
January 1, 2021 - January 1, 2022
Certification in Design Thinking for Innovation at University of Virginia Darden School of Business (Online)
January 1, 2021 - January 1, 2021
Online Certification in Digital Marketing Principles at University of Illinois Urbana-Champaign
January 1, 2020 - January 1, 2020
Online Certification in Marketing in a Digital World at University of Illinois Urbana-Champaign
January 1, 2020 - January 1, 2020
Online Certification in Digital Media and Marketing Principles at University of Illinois Urbana-Champaign
January 1, 2020 - January 1, 2020
Certified Front Desk Representative at Commonwealth of Learning / Online
September 1, 2016 - September 1, 2016
Event Planning & Management Certification at American Hotel & Lodging Institute
January 1, 2015 - January 1, 2015
Associate Degree of Arts: Spanish & Italian for Business & Tourism at Barbados Community College
January 1, 2010 - January 1, 2013
High School Diploma at St. Leonard's Boys Secondary School, Barbados
January 1, 2004 - January 1, 2010

Qualifications

Certified Front Desk Representative
September 1, 2016 - May 13, 2026
Event Planning & Management Certification
January 1, 2015 - January 1, 2015
Design Thinking for Innovation
January 1, 2021 - January 1, 2021
Digital Marketing Principles
January 1, 2020 - January 1, 2020
Marketing in a Digital World
January 1, 2020 - January 1, 2020

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services